With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. So how do you gain the most bang for your buck? Read more for my top 5 tips.
Once upon a time, LinkedIn was all about your next high stake job. Some used it for networking, to engage with specific people they had no other way of accessing directly. But LinkedIn has evolved, the company page features have grown substantially and it has become an important outlet for brands to connect directly with their ideal audience. Now more than ever, startups are utilizing LinkedIn for everything from strengthening their brand identity to interacting with potential customers and attracting new workers.
Which practices should you use to increase engagement on LinkedIn in 2023? Whether it be for your company or personal profile, this is what you can do.
How Can Startups Boost Engagement on LinkedIn in 2023?
1. Don’t Make it About You
One common mistake that can be found in most LinkedIn posts (heck – we have all done it!) is to focus on how wonderful we are, and how great our product is.
Instead, the correct focus should be: “What is in it for my intended audience?”
“What nugget can I offer to solve their pain point?”
“What feature of the product matters to them?”
Changing the focus and writing from this mindset will increase engagement on Linkedin and create genuine interest with your ideal clients.
2. Keep it Real
We are all tired of the same old self-promotional content. This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration:
This post went viral since everyone who read it felt the kernel of truth it portrayed. When you devise your strategy on how to boost engagement on Linkedin, plan your posts to be real and relatable.
3. Flex Your Storytelling Muscle
I can’t emphasize enough how important a “story” is. In the words of New York Times best-selling author and researcher Brene Brown in her book Rising Strong:
“We’re wired for story. In a culture of scarcity and perfectionism, there’s a surprisingly simple reason we want to own, integrate, and share our stories of struggle. We do this because we feel the most alive when we’re connecting with others and being brave with our stories – it’s in our biology.”
In my experience, a good story will typically capture more attention in the feed than facts or tips. A captivating story will help your audience connect with you, and your post will gain more traction.
Whether it be a before-and-after story, or turning a question your client asked into a LinkedIn post – you can harness the power of story to grow your audience and engagement.
4. It’s a Social Media Platform
Though your company page or personal profile is a great place to share your blogs or whitepapers and discuss technical issues related to your company, please remember, it’s a social media platform.
Keep it fun! Let people see the vibe at your office. Is your office pet-friendly? Share pictures of your four-pawed friends.
Holding a weekly happy hour? Take a short video of it – and invite your audience to tune in next week for a live toast.
Let your audience and potential future workers get a feel for your company’s atmosphere.
5. Increase Linkedin Post Views
Is your post going viral or is it toast?
Let’s dive into the LinkedIn algorithm for a moment. It’s quite straightforward, the more likes and especially comments (and shares) your post receives in the first hour – the “Golden Hour”, the more LinkedIn expands the circle of people that are presented with your post in their feed.
When the second “circle” gets good engagement, LinkedIn will continue to expand the circles of people who are exposed to your post.
Here are a few Do’s to help your post in its Golden Hour:
- Timing – post when your followers are online
- Encourage engagement by asking a question or by using a CTA
- Response – be available to respond to anyone who engages with your post
So these are my key five ways to boost your companies’ social engagement on LinkedIn, I hope this helps increase your LinkedIn post views in 2023.
If you find you are struggling with getting your message across, Sage would be glad to help set you apart from the crowd, contact us to learn more!