Top 10 Best HubSpot Integrations For Sales In 2024

Blog Hubspot Integration Sales Start-Up Tips

HubSpot integrates with over 1500 different business tools – they’re like little productivity superheroes, swooping in to save us time, money, and manual effort. But with such a large ecosystem to navigate, it can be hard to decide which integrations are actually valuable to your team and worth the investment.

This guide sets out the top 10 best HubSpot integrations for sales, from contract management to Customer Relationship Management (CRM) and automated scheduling software. Let’s get started!

What is a Hubspot integration?

An integration is a way of connecting HubSpot with one or more business tools.

HubSpot’s App Marketplace is home to over 1500 native integrations across sales, RevOps, marketing, service, and more.

Integrating platforms means you do not have to leave HubSpot to access and use integrated applications. This means that users can share data and automate routine tasks from within the CRM. 

Hubspot has over 1,500 integrations, making it one of the more flexible and adaptable CRMs on the market. But which of these integrations are worth it for sales and RevOps teams in 2024? Let’s take a look. 


Salesforce is the largest CRM platform globally, with a market share of 23.8 percent in 2021. It is a cloud-based platform that provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.

Since Salesforce is cloud-based, businesses don’t need to install software on their computers, meaning it can be accessed from anywhere. This helps companies stay organized, make informed decisions, and maintain strong relationships with their customers.

How does Salesforce integrate with HubSpot?
Salesforce’s integration with HubSpot works in a number of ways. 

The integration is initiated from the HubSpot side and syncs data between the two platforms in real time, according to predefined sync rules. This allows you to choose your preferred CRM without compromising the data you need to access.

This integration also creates a bridge between marketing and sales teams. It allows you to skip the manual exporting and importing of lists and campaign responses, instead using Salesforce data to personalize emails, segment your database, and send emails directly on behalf of sales reps. 

Benefits of integrating Salesforce with HubSpot
The integration itself ensures that you have control over record syncing, important lead data, and personalized marketing using Salesforce details. 

The biggest benefit is that it enables sales reps to review the whole sales process in one place. This means that the team can move faster on deals, as they have all the necessary information to reach out to prospects and later close. 

Equally, integrating Salesforce with other tools can provide customers with more personalized and timely experiences. This is because you can access up-to-date customer information, allowing you to personalize communication and build a stronger relationship. 

Linkedin CRM Sync

LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect with potential leads, and strengthen professional relationships.

How does LinkedIn integrate with HubSpot?
LinkedIn CRM Sync is a two-way integration between HubSpot and LinkedIn that supercharges the LinkedIn Sales Navigator and LinkedIn Ads experience. With LinkedIn CRM Sync, users can work more effectively, elevate the quality of their sales pipeline, and effortlessly validate their HubSpot data.

With LinkedIn CRM Sync:

  1. Salespeople can prospect smarter and more effectively on LinkedIn Sales Navigator while automatically keeping HubSpot up to date with the latest sales activities and LinkedIn members data.
  2. Marketers can accurately measure and optimize the ROI of their LinkedIn marketing efforts by leveraging HubSpot data to power the revenue attribution reports on LinkedIn Business Manager.

Benefits of integrating LinkedIn CRM with HubSpot

  • Automatically log LinkedIn activities

Effortlessly track all LinkedIn sales activities in HubSpot, banishing manual logging. Automatically log InMail, Smart Links, connections, and notes on HubSpot timelines.

  • Transform your book of business

Own, control, and evolve your sales pipeline. Sync HubSpot leads and accounts to LinkedIn, track alerts and intent signals, and uncover promising leads and opportunities based on usage and closed-won data.

  • Keep your HubSpot data up to date

Upgrade your data foundations by letting LinkedIn match contacts and companies to profiles, alerting you to outdated HubSpot records. With one click, update HubSpot with the latest LinkedIn data.

  • Measure and boost your ROI

Optimize LinkedIn marketing impact. Sync HubSpot data and visualize LinkedIn’s influence on pipeline, conversion, and revenue metrics with LinkedIn Business Manager reports.


ZoomInfo is a market intelligence tool designed to help sales teams find accurate and actionable contact information, as well as business insights. 

The platform can help you find accurate information on business profiles, email addresses, direct dials and more. Reaching the right people, at the right companies is key for sales, marketing and recruitment professionals. 

How does ZoomInfo integrate with HubSpot?
The integration is two-way, so users can also export company and contact objects from HubSpot and use that data to filter while working in ZoomInfo.

Benefits of integrating ZoomInfo with HubSpot
The integration primarily helps to enrich your data and create stronger leads.
By enriching your contact and account data and improving outreach and targeting, you can close more deals. 

It also means that data is kept clean and searchable, helping keep track of what exactly is driving revenue. 


Slack is a communication tool that provides a platform for real-time messaging, file sharing, and integration with other software tools. It’s designed to support the way people naturally work together, so you can collaborate with people online as efficiently as you do face-to-face.

Benefits of integrating Slack with HubSpot 

  • Creating tasks in HubSpot from Slack
  • Converting a Slack message into a note in HubSpot 
  • Receiving key HubSpot notifications in Slack (mentions, form submissions, etc)

In addition, salespeople can also associate HubSpot deals and companies with Slack channels, helping keep everybody up to speed on a deal. Users can also create and search for deals within Slack and share reports and dashboards directly. 

The integration of HubSpot into Slack means streamlined communication about HubSpot data without having to switch between platforms. is a Work OS and project management platform focused on creating personalized workflows that align with specific business needs. 

The platform exists to centralize work processes, tools, and files into one platform. Connecting teams, bridging silos, and maintaining one source of knowledge for the whole organization helps to streamline for maximum productivity. 

Benefits of integrating with HubSpot
The main benefit of this integration is how it streamlines how teams communicate information. For busy sales reps, communicating how you track and manage deals is a huge timesaver. 

This means that everyone is aligned and focused on the same goal by managing your data and processes in one place. 

homepage banners


Gong is a revenue intelligence platform that captures a comprehensive set of customer interactions, including:

  • video calls;
  • phone calls; and
  • emails. 

Gong allows sales reps to look at which tactics are working, and how to improve performance and close more deals. 

Benefits of integrating Gong with HubSpot
Gong’s integration with HubSpot allows users to have streamlined visibility into deals from within HubSpot. 

Pushing calls into HubSpot allows you to view all call activities and highlights directly from HubSpot. Call highlights, URL to recording and participant information all appear under a new meeting in HubSpot linked directly to a company, deal and contact. 


Zoom is a leading video conferencing platform known for its ease of use and reliability. It allows users to conduct virtual meetings, webinars, and online events seamlessly. With features such as high-quality video and audio, screen sharing, and collaboration tools, Zoom has become a popular choice for businesses and individuals alike. Its cloud-based nature enables users to join meetings from anywhere, using various devices like computers, smartphones, and tablets.

Benefits of integrating Zoom with HubSpot
Integrating Zoom with HubSpot streamlines communication and boosts productivity. Schedule Zoom meetings from contact records, track webinar attendance, and automate reminders for increased engagement.

Record, transcribe, and analyze calls automatically for actionable insights. This seamless integration enhances team efficiency and fosters meaningful relationships with leads and customers.

A cloud-based sales automation tool. It serves as a tool for lead generation, contact database management, and email outreach. Founded in 2015, is a lead intelligence and sales engagement platform trusted by nearly 9,000 customers, including some of the largest global enterprises.

Benefits of integrating with HubSpot

Here’s why you should get started with Apollo Data Enrichment:

  • Fill in important missing data points like title, industry, company size, and more.
  • Get key signals on your contacts and companies for better segmentation; revenue, funding, job postings, technologies, and more.
  • Identify inaccurate data and keep your CRM up-to-date with automatic enrichment

The Apollo B2B database has over 250 million contacts at 60 million companies and offers 65+ data attributes on records. Every month, 2 million new contacts and 60 million are refreshed so that go-to-market teams always have new leads to work with.


Create, track, and eSign sales proposals & contracts inside HubSpot.

Benefits of integrating PandaDoc with HubSpot

Automate document creation, track statuses in HubSpot, and accelerate sales cycles, saving time with 2-way sync. Stand out with branded quotes tailored to customer needs in HubSpot and streamline approvals with automated workflows. Speed up sales with a single tool for document creation, quote-to-cash, and signatures. Integrate HubSpot and PandaDoc effortlessly without coding, starting in days with no technical expertise needed.


Aircall is the phone system of choice for modern businesses. Our desktop and mobile apps were built for HubSpot to make HubSpot even more powerful.

Benefits of integrating Aircall with HubSpot
Automatically log all calls and SMS and create tickets in HubSpot using Aircall’s native integration with Service Hub. Gain personalized insights with Aircall’s Insights Card, pulling information from HubSpot CRM. Increase outbound calling efficiency with Aircall’s Power Dialer and click-to-dial features. Build automated workflows based on call information and trigger actions with Aircall calls and SMS. Utilize Smart Flows for intuitive call routing, including IVR features. Access call and voicemail transcriptions through Aircall’s integration with HubSpot’s Conversational Intelligence, leveraging tracked terms for actionable insights.

Feeling overwhelmed by the countless integrations out there? Don’t worry! 

At SAGE, we’ve got your back 🙂 

Our HubSpot team will help you implement the most relevant integration for your business, ensuring you harness the system’s full potential without wasting precious time on manual tasks. 

Let’s optimize your workflows together!

HubSpot AI Features and New Capabilities – 2024 Update

AI Blog Hubspot Marketing Start-Up Tips

In 2024, HubSpot remains at the forefront of incorporating Artificial Intelligence (AI) advancements within its suite of tools, continually enhancing the product offering to meet the evolving needs of modern businesses. This post provides a professional and accessible overview of the latest AI-driven features and updates that HubSpot has introduced. Discover the Latest in HubSpot AI as of May 2024.

HubSpot’s free AI tools already available on May 2024

Get ready to make marketing magic with HubSpot’s free AI tools. They’re not just a game-changer—they’re a must-try marvel for marketers looking to elevate their game in 2024 and beyond. Get a sneak peek into what’s brewing in the HubSpot AI labs and gear up for a thrilling ride into the world of effortless, smart marketing solutions, all designed with HubSpot’s signature ease of use.

Introducing Campaign Assistant: Your Go-To AI Marketing Genius

Ever dreamed of a sidekick that crafts the perfect landing page, email, and ad copy without breaking a sweat? Meet Campaign Assistant, HubSpot’s AI marvel that turns your marketing visions into reality. Just feed it the details of your campaign, pick a tone that speaks “you,” and voila – watch as it conjures up the exact content you need. Whether it’s email, landing pages, or ads you’re after, Campaign Assistant ties your campaign together with a bow, making seamless, impactful messaging a breeze.

Unleash Your Creativity with AI Assistants (BETA)

But why stop there? HubSpot’s AI assistants are here to turbocharge your content creation across the board. From refining web pages and blog posts to sprucing up your CTAs and emails, these AI helpers are like having a brainstorming genius at your fingertips. Generate fresh ideas, outlines, and paragraphs on any topic, or add a twist to your existing content. And for the social butterflies, creating buzz-worthy posts is now easier than ever. Ready to revolutionize how you create and connect? It’s time to let HubSpot’s AI assistants show you the way.

For a comprehensive overview of all new AI capabilities in HubSpot, we invite you to visit the HubSpot AI overview page.

New releases on HubSpot AI platforms

HubSpot AI Chatbot (Private Beta – April 2024)

Get early access to the new GPT-powered chat feature, which is currently in a private beta phase. This feature is designed to elevate visitor engagement on your website by promptly addressing their inquiries, thereby allowing your team to focus on providing exceptional support services. Join the waitlist for HubSpot’s new AI Chatbot. Get the latest update in the knowledge base on ChatSpot AI assistant (beta).

HubSpot AI Website Generator (Private Beta – March 2024)

Empower your online presence with the AI website builder. This intuitive tool enables you to create a single-page website from simple prompts, streamlining the web development process.

Join the waitlist for HubSpot’s new AI Website Generator.

Generate content with AI Assistants Within HubSpot

Utilize AI assistants to enhance and optimize your digital content across pages, blog posts, knowledge base articles, calls-to-actions (CTAs), and marketing and sales emails.

For detailed insights, refer to the latest update in the knowledge base on HubSpot AI Assistants.

AI Social Media Caption Generator (Public Beta)

Effortlessly generate engaging social media captions with HubSpot’s AI caption generator, designed to simplify content creation for your social platforms.

Join the waitlist for AI Social Media Caption Generator.

Comprehensive AI-Powered Solutions on HubSpot’s Platform

HubSpot’s AI portfolio now encompasses a broad range of features tailored for marketing, sales, and service teams. This includes a revitalized Sales Hub, offering cutting-edge solutions for contemporary sales teams.

Cost of HubSpot AI Tools

Several AI tools, including the Subject Line Generator, AI Website Builder, and AI Content Assistant, are in private beta and will soon be available to all Free+ customers. Other features, such as AI Slash and Highlight Commands for SMS, are already available for Marketing Hub Pro+ customers.

HubSpot AI: Enhancing Efficiency Across the Platform

AI Assistants and AI Agents represent the next leap in productivity, offering generative AI capabilities that can draft content, create images, generate ideas, build websites, and compile reports instantly. AI Insights delivers predictive analytics to inform better decision-making.

ChatSpot: Currently under public beta, ChatSpot marries the capabilities of ChatGPT with an array of unique data sets, including HubSpot’s advanced Smart CRM. Tailored for the growth-centric business model, ChatSpot has rapidly garnered a user base of 80,000, with over 20,000 prompts generated weekly since its inception in March 2023.

AI Assistants: These are sophisticated generative AI instruments designed to augment the productivity of marketing, sales, and service departments. Capable of instantly drafting content, generating images, conceiving blog concepts, constructing websites, and compiling reports, AI Assistants seamlessly integrate across the HubSpot ecosystem, proving to be an indispensable resource for any team.

AI Agents: This collection of AI-enhanced tools is engineered to revolutionize business processes by automating, streamlining, and enhancing customer interactions via live chat and email. Slated for early 2024 release, AI Agents signify a major leap forward in customer service automation.

AI Insights: Offering predictive capabilities, such as AI-driven forecasting, AI Insights equip businesses with the acumen to make informed decisions by shedding light on potential future scenarios. This forward-looking feature is aimed at helping businesses strategize with a vision.

Holistic AI Solutions: The comprehensive suite of AI Assistants, AI Agents, and ChatSpot represents HubSpot’s latest innovations in AI technology. These tools are crafted to empower businesses by automating customer service, providing predictive insights, and facilitating effective conversation management. Through the adoption of these advanced AI features, businesses are positioned to streamline operations, reduce overhead costs, and maintain a competitive edge, all while enhancing team efficiency.

homepage banners

Innovative AI Features for Enhanced Marketing, Sales, and Service

HubSpot’s AI tools, including the AI-powered Blog Posts Generator with Semrush Data and the AI Content Assistant, are designed to facilitate content creation, lead generation, and customer engagement. These tools are part of our commitment to empowering businesses to operate more efficiently and effectively.

Marketing Hub – New AI Features

AI Slash and Highlight Commands for SMS

Elevate your SMS game with the Content Assistant for SMS, a dynamic tool that allows you to craft and refine messages directly within the SMS editor. Seamlessly rewrite, condense, or adjust the tone of your text with ease. This cutting-edge feature is now active for all Marketing Hub Pro+ customers in the U.S., available as an add-on.

AI Subject Line Generator

Boost your email campaigns with the AI Subject Line Generator. Without needing any prompts, this tool leverages HubSpot’s rich email insights to produce three compelling subject lines by simply analyzing your email’s content. Click and create—enhancing your email effectiveness has never been easier. Currently in private beta, this feature will soon be accessible to all Free+ customers, on both desktop and the HubSpot mobile app.

CMS Hub – New AI Features

AI Website Builder

HubSpot introduces a streamlined AI Website Builder, offering a one-page onboarding process that minimizes the decision-making load for entrepreneurs embarking on website creation.

This tool is in Private Beta, with an upcoming rollout to all Free+ customers.

AI-Generated Social Copy Within Blog Editor

Empower your marketing team to seamlessly craft social media posts directly from the blog post editor, thanks to the integrated social composer side panel.

This feature is in Private Beta and set to be accessible to all CMS Pro+ customers soon.

Marketing Hub + CMS Hub – New AI Features

AI-Powered Blog Posts Generator with Semrush Data

Overcome writer’s block and elevate your blogging with our new tool that leverages ChatGPT and Semrush data. It simplifies creating blog topics, titles, descriptions and outlines tailored to your interests and optimized for SEO performance and Google search popularity.

This tool is in Public Beta, accessible to all Free+ customers.

AI Content Assistant: Effortless Title and Meta Description Creation

Revolutionize your SEO strategy with our AI Content Assistant. By simply clicking a button, generate SEO-optimized titles and meta descriptions that reflect your content’s essence, directly in the settings of your website pages, landing pages, and blogs.

Currently, in Public Beta, this feature is available to all Free+ customers.

AI Content Assistant: Image Generation

Craft images instantly based on prompts or the context of your task, enhancing your content with visually engaging elements.

This innovative feature is in Private Beta and, soon available to all Marketing and CMS Pro+ customers.

AI Content Assistant: Advanced Editing for Text Across HubSpot

Enhance your writing with the ability to generate or refine outlines, paragraphs, and ideas directly within the blog editor. Edit to rewrite, condense, expand, or adjust the tone as needed.

This capability is in Public Beta and open to all Free+ customers, including those using the Service Hub.

Campaign Assistant: Rapid Landing Page Creation

With Campaign Assistant, transition from concept to a fully published landing page effortlessly. Draft your copy, hit a button, and watch your page come to life in moments.

Available in Public Beta for all Free+ customers.

Campaign Assistant: Generate Ad Copy for LinkedIn and Facebook

Crafting compelling ad copy for your LinkedIn or Facebook campaigns is now a breeze. Generate three varied ad copies with a single click, testing different approaches to optimize your campaign’s impact.

This feature is in Private Beta, set to be accessible to all Free+ customers.

Sales Hub – New AI Features

AI Forecasting

Enhance your strategic planning with HubSpot’s AI Forecasting. This tool empowers you to compare your team’s predictions against AI-driven forecasts based on historical sales data, offering a more accurate glimpse into future sales trends.

Forecast Assistant is in Private Beta, soon to be released to all Sales Hub Pro+ customers.

Content Assistant on Mobile

HubSpot’s mobile app now harnesses the power of AI, revolutionizing how users engage with the platform on their mobile devices. Especially for iPhone users, this integration significantly boosts efficiency in composing emails and managing communications on the move.

Currently in Public Beta, the Content Assistant on Mobile feature is accessible to all Free+ customers, streamlining mobile productivity like never before.

Service Hub – New AI Features

Conversation Summary

Experience the convenience of AI-generated conversation summaries right in your Inbox. This feature compiles summaries of discussions across all communication channels, providing a concise overview in the comment section of active threads. It’s designed to give every inbox user a quick understanding of conversation dynamics without the need to read each message.

Currently in Public Beta, Conversation Summary is accessible to all Free+ customers.

Content Assistant in Inbox

Elevate your inbox with the Content Assistant, a versatile tool adept at crafting responses to customer queries or refining any text. Whether you’re looking to rewrite, condense, elaborate, or adjust the tone of your messages, this feature streamlines the process directly within your inbox.

This enhancement is in Public Beta, offering its benefits to all Free+ customers, ensuring your communications are both efficient and impactful.

Operations Hub – New AI Features

AI-Assisted Report Description

Simplify your reporting process with the ability to swiftly add and adjust report descriptions using AI. This streamlined approach ensures your reports are not only comprehensive but also easy to understand.

Available in Public Beta, this feature is open to all Free+ customers.

AI-Generated Reports

Craft detailed reports effortlessly by posing questions to HubSpot’s Generative AI. This innovative feature allows for the creation of precise reports tailored to address specific business inquiries, streamlining your data analysis process.

Currently, in Private Beta, AI Generated Reports will soon be accessible to all Free+ customers.

AI-Generated Workflow Descriptions

Understanding the purpose of a workflow is made easy with AI-generated descriptions. This feature is especially useful in environments with multiple workflows or users, providing clear, concise descriptions that can be customized as needed.

In Private Beta, this functionality will be available to all Pro+ customers with Workflow plans and will support global users, initially available in English.

Concluding Thoughts

As HubSpot continues to innovate with AI, we remain committed to being your trusted advisors, guiding you through the digital landscape. Explore these updates and discover how they can transform your business operations, marketing strategies, and customer service excellence.

Elevate your HubSpot experience by reaching out to Niv & Roman today! Let us help you unlock the full power of these features, optimizing your business strategies for peak performance. Click here to connect with us now.

Feeling overwhelmed by the countless AI features and new capabilities out there? Don’t worry! 

At SAGE, we’ve got your back 🙂

Our HubSpot team will help you implement the most relevant integration for your business, ensuring you harness the system’s full potential without wasting precious time on manual tasks. 

Let’s optimize your workflows together!

Top 3 Public Innovation Grants for Startups in the UK: Your Gateway to Success in 2024

Funding Grants startup marketing uk

Navigating the startup ecosystem in the UK can be as challenging as it is rewarding. Initially, startups face the daunting task of building brand visibility and establishing trust in a market saturated with competitors. This necessitates a strategic approach to marketing and a compelling value proposition to stand out. Moreover, the regulatory environment adds another layer of complexity, especially for those in highly regulated sectors like fintech, healthtech, and biotech. 

However, securing adequate funding emerges as one of the most critical challenges when trying to bring groundbreaking ideas to life. Demonstrating rapid growth potential and a viable business model is often required before a product has reached maturity, putting additional pressure on early-stage ventures. This array of challenges underscores the need for resilience, innovation, and strategic guidance for startups to thrive in the UK’s vibrant yet demanding ecosystem. 

UK Tech Startup Grants – The Catalysts of Opportunity

Government funds for startups significantly reduce the financial burden on startups, enabling them to allocate resources more effectively toward research, development, and scaling their operations. This financial backing can substantially shorten the time to market for new products and services, allowing startups to capitalize on emerging opportunities more swiftly and gain a competitive edge in fast-paced industries.

Moreover, securing a grant from reputable institutions or government bodies acts as a stamp of approval, enhancing a startup’s credibility. It signals that the startup has undergone rigorous evaluation and emerged as a promising venture, thereby opening doors to further funding, collaborations, and market entry opportunities.

The Challenges of Securing Technology Grants

Securing technology grants presents a unique set of challenges that innovators and companies face in the competitive landscape of funding.

  • Finding and identifying the right opportunities, understanding the eligibility criteria, and crafting compelling proposals that stand out. 
  • Effectively articulating the innovation, potential impact, and feasibility of their project. 
  • Balancing the time and resources spent on grant applications with ongoing business operations and development efforts. 
  • Understanding the rigorous reporting and compliance requirements associated with grant funding.

Fortunately, the UK government, recognizing the potential of innovative startups to drive national economic growth, offers several public innovation funding designed to support early-stage ventures. These address not only the basic need for funding but also provide the additional professional resources necessary to overcome the challenges mentioned above.

What is Innovate UK Funding?

Innovate UK is part of UK Research and Innovation (UKRI), a non-departmental public body funded by the UK government. Innovate UK startup grants are designed to support businesses, researchers, and innovators in developing new products, processes, or services that have the potential to drive economic growth.

The agency offers various forms of support and funding, including grants, loans, and advisory services, to help turn promising ideas into market-ready solutions. These funding opportunities are available to businesses of all sizes, from startups and SMBs to large corporations, across various sectors, including technology, science, engineering, and creative industries.

Funding programs and competitions are often themed around specific challenges or sectors, such as clean energy, digital technologies, healthcare, and advanced manufacturing. The goal is to encourage collaborative innovation, stimulate private sector investment in R&D, and help UK businesses compete on the global stage.

Applicants must typically go through a competitive process to secure funding, demonstrating the innovation, feasibility, and commercial potential of their project. Innovate UK also provides support beyond funding, including networking opportunities, mentorship, and guidance on commercialization strategies to help innovators maximize their project’s success.

How Innovate UK Grants Help Startups

Innovate UK grants play a pivotal role in accelerating economic growth by stimulating and supporting business-led innovation, fostering a dynamic and sustainable ecosystem where ambitious tech startups can thrive. 

  • Financial Support Without Dilution: Innovate UK grants provide financial backing to startups without requiring equity in return. This allows startups to fund research and development (R&D) projects, prototype development, or market studies without diluting their ownership.
  • Credibility and Validation: Securing a grant from Innovate UK can serve as a stamp of approval, validating the startup’s innovation and potential to future investors, partners, and customers. It’s a recognition that the business idea is not only innovative but also viable and potentially impactful.
  • Leverage for Further Investment: A grant can act as leverage, attracting additional funding from private investors. Investors often view the rigorous selection process for grant awards as a vetting mechanism, which can make a startup more attractive for investment.
  • Access to Expertise and Networks: Beyond financial support, Innovate UK provides access to a vast network of experts, mentors, and potential collaborators. This can be invaluable for startups looking to navigate the complexities of bringing a new product or service to market.
  • Market Access and Expansion: Some grants are designed to support startups in exploring new markets or scaling up their operations. This could include funding for market research, compliance testing, or establishing partnerships in new territories.
  • Risk Mitigation for R&D: Innovation involves significant risk, especially in the R&D phase. Grants can mitigate some of this risk by covering costs that might otherwise be prohibitive for a startup. This enables startups to pursue bold, innovative projects with less financial risk.
  • Focus on Sustainability and Social Impact: For startups working in sectors like clean energy, healthcare, or sustainable agriculture, Innovate UK grants can provide essential support for innovations that might have longer paths to market but are crucial for societal and environmental well-being.
  • Encouragement of Collaboration: Many grants encourage or require collaboration between businesses, research organizations, and other entities. This can open doors to new knowledge, technologies, and markets that a startup might not be able to access on its own.

Cybersecurity spotlight: Israel's Top 15 industry influencers to follow

Top Innovate UK Grants for Startups 

Innovate UK offers several grant opportunities specifically designed to support startups across various sectors and stages of development. While the landscape of available grants can change over time as new challenges and initiatives emerge, here are a few specific Innovate UK grants that have been highly beneficial for startups:

The Small Business Research Initiative (SBRI) is a UK government program designed to drive innovation within the public sector by connecting it with small businesses. Managed by Innovate UK, SBRI helps these businesses develop and demonstrate technology-based solutions to specific public sector challenges through a competitive process. The program is structured in two phases: the feasibility study and prototype development, offering 100% funding for project costs in both stages without taking any equity.

This program connects innovative businesses and startups with government institutions to address societal challenges. SBRI typically invests up to £100,000 to test an idea and up to £1 million to develop a prototype. It primarily benefits SMEs, with more than 66% of the funding grants awarded to them. Businesses can receive grants for various industries, including aerospace, mobility, manufacturing, and digital security.

SBRI benefits include reducing innovation risk by providing financial support, facilitating access to public sector markets, and accelerating the development of new technologies. It is particularly attractive for small businesses seeking to engage with the public sector, offering them a direct path to market and potential early adoption of their solutions.

Is this the grant for you? Find out

  • UKRI’s Innovation Grants

 Managed by UK Research and Innovation (UKRI), this includes a range of funding programs supporting projects in areas aligned with the UK government’s industrial strategy themes such as clean growth, aging society, future of mobility, and artificial intelligence and data economy. The Industrial Strategy Challenge Fund, part of UKRI, is a significant fund with a budget of £6.6 billion covering these themes. The grants vary from £20,000 to £4,000,000 per project, depending on the specific criteria and scope of the project.

UK Research and Innovation (UKRI), sets a comprehensive set of criteria for its Innovation Grants designed to evaluate the potential for innovation, feasibility, and impact of proposed projects. 

These grants assess projects for their novelty and innovative approach, economic viability, and the potential for a considerable impact on the UK economy, including job creation and growth opportunities. Proposals must demonstrate cost-effectiveness, detailing efficient use of the grant to achieve objectives and justify the investment. A clear understanding of market dynamics, a well-defined commercialization strategy, and awareness of potential competitors and customers are essential. Overall, these criteria and others ensure that funded projects are not only innovative and viable but also align with broader economic and societal goals, offering value for money and a clear path to market success.

Looking to apply? Go here

  • Innovate UK’s £100 Million AI Fund for UK Business:

This fund, unveiled as the BridgeAI program, aims to drive growth and competitiveness in the UK economy through the adoption of artificial intelligence (AI) and machine learning (ML). It focuses on businesses in sectors with high growth potential and low AI adoption rates, such as agriculture, construction, transportation, and creative industries. The program supports feasibility studies for AI solutions with grants for UK-registered SMEs, aiming to enhance productivity and efficiency through AI.  BridgeAI also offers an active community for UK businesses in the program connect, and collaborate.

Learn more and apply here

Feeling ready to apply?

5 Tips on How to secure Innovate UK funding

#1: Define your value proposition

A well-defined value proposition ensures your application is consistent, confident, and credible, weaving a “golden thread” through your messaging.

Defining a compelling value proposition explains why your product is needed, how it differs from competitors, and how it aligns with customer values. Include facts and figures to illustrate the market opportunity and the product’s potential impact is vital.

>> Need help in defining who you are? Sage Marketing has helped over 80 start-ups rise above the noise. Contact us for more information. 

#2: Ensure you have FTO (freedom to operate)

Before investing time and money into developing a product or technology, it’s crucial to check for any potential Intellectual Property (IP), patent, or third-party rights to ensure you have the freedom to operate (FTO). Neglecting this step could not only jeopardize your chances of securing Innovate UK funding but also lead to significant issues down the line, such as being unable to launch your product, having to withdraw it from the market, or facing litigation and reputational damage.

#3: Identify your category and competition

Innovate UK distributes its funding through competitive grants, with winners receiving a share of the available funds. Applications are categorized into four types: Research and Development (R&D), feasibility studies, industrial research (focused on creating innovative technologies), and experimental design (aimed at developing innovative products).
Industrial research aligns more closely with Innovate UK’s objectives and often secures more substantial funding. However, resist the allure to attempt fitting a mismatched project into a specific category, just to get more funding. 

#4: Have a clear plan

Craft a comprehensive and actionable plan, addressing every application question. This should include target market research, market entry strategy and profitability, and a detailed look at your team’s expertise and how it contributes to the project.
Also include project management timelines, deliverables, and risk assessments to showcase your approach to navigating challenges. Additionally, assess the wider impact of your project on various societal and environmental factors, offering mitigation strategies for any negative impacts. Finally, justify the need for Innovate UK funding by demonstrating its critical role in your project’s success and providing a thorough breakdown of costs to prove value for money.

#5: Align with current expectations

Innovate UK emphasizes the importance of diversity and inclusion in business innovation, recognizing that it not only addresses the underrepresentation of groups such as disabled individuals, gender-fluid people, and racial minorities but also leads to the creation of superior products and greater economic advantages. The focus on inclusion extends beyond just the project team composition; it’s crucial to ensure your market research and feasibility studies encompass a broad range of demographics, and your application demonstrates an awareness and consideration of these diverse perspectives.


For UK tech startups poised to make their mark, Innovate UK grants help lower the barriers to innovation for startups, providing them with the resources and support network needed to develop and commercialize new ideas. This not only aids the startups themselves but also contributes to economic growth and societal advancement.

Is Fractional CMO the Right Decision for SaaS Start-ups?

Blog Cmo as a service Marketing SaaS

The term “Fractional CMO” might initially suggest a reduced scope of responsibilities or a diminishment of the role’s importance within an organization, particularly for SaaS companies. However, this interpretation couldn’t be further from the truth. 

Rather than limiting the role, the concept of a Fractional CMO in the context of “Marketing as a Service” for SaaS companies represents an evolution in how strategic marketing leadership is leveraged and integrated within fast-paced, growth-oriented environments.

For SaaS companies, which operate in highly dynamic markets and often face rapid scales of growth and transformation, the traditional full-time CMO role might not always fit their agile operational models. Instead, a Fractional CMO brings a highly strategic, adaptable, and focused approach to leadership. This model allows for an infusion of top-tier marketing expertise and vision on a more flexible basis, aligning with the company’s specific growth phases, project needs, and budgetary constraints.

In this arrangement, “Fractional” does not mean a reduction in the impact or scope of the CMO’s influence. On the contrary, it signifies a tailored approach to integrating senior marketing leadership into the company. Fractional CMOs often manage to provide comprehensive strategic oversight and execution guidance while also imparting valuable insights gained from their experience across various industries and markets. This broader perspective can be particularly beneficial for SaaS companies looking to innovate and capture market share quickly.

Moreover, the “Marketing as a Service” model, when coupled with a Fractional CMO, implies a partnership that extends beyond traditional employment boundaries. It’s about embedding strategic marketing capabilities deeply into the fabric of the company, ensuring that growth strategies are not just envisioned but executed effectively, with agility and precision. For SaaS companies, this means having access to a high-caliber marketing leadership on demand, enabling them to navigate the complexities of their market environments more effectively, without the overhead of a full-time position.

In essence, for SaaS companies contemplating “Marketing as a Service,” employing a Fractional CMO doesn’t mean compromising on the scope of marketing leadership. Rather, it’s a strategic decision to embrace a more flexible, impact-focused model of executive engagement that aligns with the needs of fast-moving tech landscapes, driving growth and innovation without the constraints of traditional employment models.

We explore why a fractional CMO, or CMO-as-a-service can be the perfect ally for your SaaS startup, how to find the right one, and what challenges you might confront along the way (and their solutions). 

Benefits of Hiring a Fractional CMO for SaaS Startups

The strategic decision to hire a CMO as as-a-service offers a beacon of agility and expertise in the complex waters of marketing. For SaaS startups, where resources are precious and the margin for error is slim, the following benefits of engaging a fractional CMO can be transformative:

  • Cost-Effectiveness: One of the most compelling reasons for startups to consider a fractional CMO is the sheer cost advantage. Hiring a full-time CMO can be prohibitively expensive for a new startup, but a fractional CMO offers access to the same level of expertise on a more flexible and affordable basis.
  • Expertise and Flexibility: With a fractional CMO agency, startups gain access to a pool of experts with a diverse range of skills and experiences. This allows for a highly adaptable marketing strategy that can pivot as the startup grows and its needs evolve.
  • Scalability and Growth: A marketing consultant for SaaS startups can provide the strategic foundation necessary for scalable growth. By implementing proven marketing frameworks and strategies, fractional CMOs help startups avoid common pitfalls and scale efficiently.

Cybersecurity spotlight: Israel's Top 15 industry influencers to follow

How to Choose the Right Fractional CMO for Your SaaS Startup

Choosing the right fractional B2B SaaS CMO agency for your SaaS startup is a pivotal decision that can significantly impact your company’s trajectory. The process focuses on finding a partner that not only possesses a deep understanding of the SaaS landscape but also aligns with your startup’s unique culture and ambitions. 

Agencies with a solid track record in the SaaS industry bring a wealth of experience and a proven playbook for success, particularly in the nuanced realm of B2B relationships. Their expertise in navigating the SaaS market’s challenges, from customer acquisition to retention strategies, is invaluable. As you evaluate potential partners, delve into their case studies and client testimonials to gauge their capability to drive growth and tackle complex marketing challenges.

Alignment with your startup’s goals and values stands as another critical criterion. The right agency should not only understand your immediate marketing needs but also share your vision for the future. It’s essential to have in-depth discussions with potential Marketing Management Services about your mission, target audience, and what success looks like for your startup.

Flexibility and adaptability are the hallmarks of a truly compatible fractional CMO. Startups operate in a dynamic environment where market conditions, customer preferences, and competitive landscapes can shift rapidly. The ability to pivot and adapt marketing strategies in response to these changes is crucial. A fractional CMO’s willingness to tailor their services to fit your evolving needs speaks volumes about thier commitment to your success. 

In essence, finding the right fractional CMO is about more than just expertise; it’s about partnership. The ideal CMO-as-a-service acts as an extension of your team, is deeply invested in your success, and is flexible enough to navigate the ups and downs of startup growth. 

Implementing CMO-as-a-Service

Adopting a CMO-as-a-service model begins with thoroughly assessing your startup’s current marketing strategies and objectives. The fractional CMO will then develop a customized marketing strategy that aligns with your business goals, focusing on digital marketing, lead generation, and brand positioning. Execution involves a close collaboration between the fractional CMO and your team, with ongoing measurement and optimization to ensure the best outcomes.

Common Challenges and How to Overcome Them

Working with a fractional CMO can present challenges

  • Aligning on Communication Practices: Effective communication is the cornerstone of any successful partnership, yet establishing this with a fractional CMO—who may not be immersed in the day-to-day operations—can be challenging.

Solution: Establish regular check-ins and updates through a mix of communication channels that suit both parties, such as weekly video calls, email summaries, and instant messaging for quick questions. Utilizing project management tools can also help keep both the CMO and the team on the same page regarding tasks and deadlines.

  • Ensuring Strategy Integration: A fractional CMO brings an external perspective, which is valuable, but it may initially be challenging to align its strategic vision with the company’s existing direction and culture.

Solution: Facilitate a series of onboarding sessions where the fractional CMO can deeply understand the startup’s mission, values, and long-term objectives. Integrating the CMO with key team members across different departments will also help ensure that marketing strategies are coherent with the overall business strategy. Creating a shared document that outlines the company’s branding guidelines, customer persona, and previous marketing analytics can serve as a valuable reference for the fractional CMO.

  • Managing Expectations: Startups may have high expectations for immediate results, while effective marketing strategies often require time to yield significant outcomes.

Solution: Set realistic milestones and KPIs in collaboration with the fractional CMO. Ensure there’s a mutual understanding of what success looks like in both the short and long term. A clear roadmap with measurable goals allows both parties to track progress and make informed adjustments as needed.

  • Flexibility and Responsiveness: The dynamic nature of startups means strategies and priorities can shift rapidly. A fractional CMO must be able to adapt quickly without losing strategic focus.

Solution: Encourage an agile marketing approach, where strategies are continuously tested, analyzed, and refined. Regular strategy sessions between the startup team and the fractional CMO can help align on any changes in the business environment or objectives.

  • Cultural Fit: For any external executive role, integrating with the company’s culture is crucial for effective collaboration and leadership.

Solution: Look for a fractional CMO who not only brings the necessary strategic expertise but also aligns with the startup’s core values and work ethic. Initial trial projects or strategy sessions can help both sides gauge the cultural fit before committing to a long-term arrangement.

  • Leveraging External Networks: One of the underutilized advantages of a fractional CMO is its network of contacts and resources, which startups may find challenging to access or integrate effectively.

Solution: Encourage the fractional CMO to introduce relevant contacts that could benefit the startup, whether it be for partnership opportunities, vendor recommendations, or potential hires. Regular discussions about network synergies can uncover valuable opportunities for growth and collaboration.

By addressing these challenges with thoughtful solutions, startups can maximize the benefits of working with a fractional CMO, turning potential obstacles into opportunities for growth, innovation, and strategic alignment.


For new SaaS startups, navigating the complexities of marketing can be daunting. A fractional CMO or CMO-as-a-service for SaaS presents a flexible, cost-effective, and expert-driven solution that supports startups in achieving their growth objectives. By choosing the right marketing department as a service and embracing a collaborative approach, startups can harness the power of strategic marketing to scale their business, attract and retain customers, and compete effectively in the digital marketplace. As the SaaS industry continues to evolve, the fractional CMO model stands out as a strategic asset for startups looking to innovate, grow, and succeed.

Outsourced Lead Generation vs. In‑House: Pros and Cons to Consider

Blog lead generation startup marketing startups lead generation

Luckily for you, the days of cold-calling and manually sending emails to contacts from a spreadsheet are a very distant memory, or perhaps a nonexistent one.

But the constant pressure to generate more and better leads is as present as ever.

Lead generation has long been a challenge for companies, tracing back to the era of door-to-door salesmanship, and it’s not going anywhere anytime soon.

Today’s early-stage startups must continue to tackle the beast of finding relevant potential customers, making them aware of their solution, and of course, achieving the ultimate goal: getting them to purchase it.

Moreover, they must decide how they’re going to navigate that challenge.

Thus comes the big question: to hire in-house lead generation or to utilize outsourced lead generation services

This blog aims to unpack the pros and cons of both, so you walk away equipped with the information you need to make the best business decision.

How Lead Generation is Different Today

Before we begin unpacking the different options, we must first understand in more detail how lead generation has changed over recent years.

Apart from the obvious digital transformation that the world has undergone over the past decade, there are other vital evolutions that startups must keep in mind when deciding how to handle their lead generation tactics.

1. Overcrowded Markets

Firstly, today’s market is highly saturated, with countless startups fighting to dominate each industry. This makes it increasingly challenging for companies to capture the attention of potential leads.

What does that mean? Businesses must adopt more innovative and compelling approaches to stand out amidst the noise. This means unique value propositions, storytelling, and experiential marketing to create memorable engagements.

2. Personalization & Targeting

Advancements in technology and data analytics have empowered businesses to gather detailed insights about their audience, enabling hyper-personalized campaigns and content. Companies that wish to succeed must utilize this data to deliver tailored messages, customized offers, and individualized experiences at each point of the buyer’s journey.

In this same vein, companies have also been adopting niche targeting, which improves lead quality and enhances customer engagement and conversation rates. Ultimately, this drives more meaningful interactions and long-term relationships.

3. Economic Uncertainty

Of course, another very relevant circumstance that must also be taken into account when it comes to lead generation tactics is today’s economic state. Recent years have been marked by economic uncertainties, forcing companies to navigate a landscape of fluctuating markets and tighter budgets.

In response, businesses have had to become more resourceful in their lead generation strategies, focusing on cost-effective approaches that deliver maximum impact. Leveraging technology to automate processes, optimize marketing spend through data-driven decisions, and emphasizing high-ROI initiatives has become imperative. 

4. Focus on Customer Experience

Lastly, the shift to a consumer-centric paradigm bears no exception when it comes to lead generation. Companies that succeed at maximizing lead generation efforts are those who prioritize exceptional customer experiences.

Acquiring leads isn’t just about closing a sale anymore, but rather fostering genuine connections. By putting the customer at the forefront, companies not only attract and retain leads but also benefit from increased advocacy and referrals, ultimately bolstering the impact of their lead-generation efforts.

Modern Lead Generation Tactics

Knowing these impactful factors, let’s discuss what companies need to be doing to capitalize on them.

Of course, like most things in life, there is no one-trick pony that trumps them all, and certainly not when it comes to lead generation for startups.

This is why a fantastic lead generation machine, whether in-house or outsourced, will blend a variety of traditional and digital strategies to fill a company’s pipeline with new leads:

  • Content marketing
    • We’ve all heard the saying: “Content is king.” Churning out organic and paid content is a must for any startup that wants to generate leads. This includes social media content, blog posts, whitepapers, videos…the list goes on.
  • Search Engine Optimization (SEO)
    • Optimizing your website and website content can seriously impact your Google search rankings. By targeting specific keywords that are relevant to your product or service, you are feeding that lead generation churn.
  • Email Marketing
    • Part of lead generation is nurturing your existing leads. Email marketing is a fantastic way to bolster your demand generation channels, enticing your contacts with new content and announcements and offering them free trials or demos.
  • Webinars & Events
    • Attending conferences and hosting or collaborating on webinars are great ways to both engage with existing customers and create new leads among your target audience.
  • Creativity
    • This may seem obvious or silly, but a lot of companies forget this one. Instead of using cookie-cutter methods that customers have seen a million times, great lead generation strategies incorporate creativity in order to multiply their impact.

Now that we’ve covered some of today’s most effective lead generation tactics, the question becomes – who do you hire to get the job done?

Outsourcing Lead Generation

Outsourced lead generation involves hiring an external entity or agency to manage and execute demand generation. 

Instead of handling lead generation tasks internally, a company delegates these responsibilities to third-party organizations that specialize in demand generation for startups.

Let’s delve into the benefits and disadvantages of demand generation outsourcing as opposed to hiring an in-house lead generation team.

Benefits of outsourcing lead generation

According to Saleslion, outsourcing lead generation generates 43% better results than in-house lead generation.

Why is that? Let’s discuss the key benefits you receive if you choose to outsource lead generation.

1. Expertise

Agencies specializing in lead generation are composed of lead generation experts who are well-versed in the latest trends and most effective techniques across a variety of industries. This knowledge means higher ROI for your lead gen efforts and spending.

2. Scalability

Agencies can scale and adjust their efforts quickly to meet the changing needs of your business. This flexibility is particularly useful for startups or companies that do business in rapidly evolving industries.

3. More Focus Left for In-House

Demand generation outsourcing allows you to focus on the projects that must be completed in-house rather than spending time on lead generation. This can enhance overall productivity and efficiency.

Disadvantages of outsourcing lead generation

Less Control

Outsourcing demand generation for startups means relinquishing some control over the lead generation process. However, partnering with the right agency will ensure robust and transparent communication, fostering a relationship built on trust.

Industry-Specific Knowledge

A lead generation agency might not have enough expertise in your specific industry. Therefore, when searching for outsourced lead generation services, you must ensure that the agency you choose has experience in your field. 

In-House Lead Generation

The other option is to hire in-house lead generation. Let’s dig into the pros and cons.

Benefits of in-house lead generation


Internal teams already possess an understanding of their company’s unique value proposition, industry nuances, and customer pain points. This familiarity enables a nuanced approach to lead generation.


Being in the same physical location or time zone can facilitate quick and direct communication, fostering great collaboration and coordination. However, some agencies can establish a physical presence in their clients’ offices, which also provides this benefit.

Disadvantages of in-house lead generation

Lack of Expertise

In-house teams may not always have the same level of expertise as specialized agencies when it comes to effective lead generation for startups. Staying updated with the latest lead generation trends can be challenging if it’s not your specialization.

Resource Constraints

In-house teams may face resource constraints, especially during peak periods or unexpected demand spikes. They have more responsibilities than just focusing on lead generation, which can hinder scalability and focus.

Should You Use In-House or Outsourced Lead Generation?

Questions to ask yourself

What is my budget? 

First, consider your budget constraints. To outsource lead generation may have upfront costs, but it could be more cost-effective in the long run compared to the investment required to build an in-house team with the right qualifications.

What is the volume and consistency of leads required?

How much growth do you need? If you’re looking for continuous and high-volume lead generation, outsourcing may offer scalability and flexibility.

How critical is ongoing monitoring and optimization?

Assess the need for continuous monitoring and optimization of demand generation channels and strategies. In-house teams may allow for real-time adjustments if they aren’t too busy with other responsibilities, while an outsourced team has the time to stay focused on growth.

Does my in-house team have the bandwidth to effectively manage lead generation? Do they have the expertise?

Evaluate whether your team possesses the necessary skills and knowledge for effective lead generation. Do they know how to analyze results and adjust accordingly? Do they have proven experience with lead gen in your industry? 

Moreover, will giving them the responsibility to focus on lead gen detract from their other responsibilities? If not, outsourcing to an agency that specializes in lead gen gives you a far greater chance of positive results.

Am I happy with my company’s current lead generation strategy?

If you are searching for new lead gen strategies, that probably means you’re not satisfied with the current state of things. What’s going wrong? What do you think needs to change?

Taking all of these questions and information into account, you’re well-equipped to make the best decision for your startup.

Why CMO-as-a-Service is the Best Fit for Startups

blogs Cmo as a service Startups startups marketing

You have an unwavering vision, you’re resourceful, and you’re not afraid to take risks.

That’s right – you’re a startup.

This also means you have encountered a very common hurdle: deciding how to tackle the complex landscape of marketing strategies.

There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. The decision can seem daunting, but you’ve come to the right place for help.

In this blog, we’ll walk you through the pros and cons of both options so that, by the end, you will be equipped to make the best decision for your business.

What is CMO as a Service?

Let’s start with the basics.

If it’s unfamiliar to you, CMO as a service for startups is a model where companies outsource their marketing needs to a team or agency of experienced professionals.

This route is a very different approach from the traditional marketing model, wherein companies hire a Chief Marketing Officer (CMO) who is expected to manage all the moving marketing pieces by themselves.

Taking on a CMO agency provides you with strategic marketing leadership and guidance without the long-term commitment associated with a permanent CMO role.

When bringing in an outsourced CMO marketing agency, startups gain access to an entire team of marketing professionals with expertise across a variety of industries, target audiences, and geographies – sometimes at a lower price.

And, even if your marketing needs don’t call for an agency’s vast network of marketing professionals, the good news is that a marketing-as-a-service agency can also just provide you with a fractional CMO.

Fractional CMOs: Tailored Marketing Leadership

A fractional CMO is exactly what it sounds like: a senior marketing executive who specializes in SaaS and works part-time or on a project basis.

The fractional CMO offers a powerful blend of C-level expertise and hands-on day-to-day operations management, all available on a part-time basis.

And the benefits only multiply when that person has a marketing agency backing them.


Because as opposed to finding an independent contractor who may be limited in resources or knowledge, a marketing agency can provide you with a B2B fractional CMO who specializes in marketing for the SaaS industry. In this way, you receive a full array of benefits: 

  • Backed by expertise: They have an entire team of skilled coworkers they can consult with on strategy, all of whom specialize in different marketing niches.
  • Proven success rates: A successful marketing agency will have a slew of case studies with companies in your same industry, proof that they can help you achieve your marketing KPIs.
  • Cost-effective: A cost-effective solution that minimizes overhead expenses while still providing access to specialized skills and scalability.
  • Provide fresh perspective: In-house CMOs can be affected by company politics and run out of new ideas. With a fractional marketing specialist, you get a fresh set of eyes.

As you can see, a major benefit of taking on marketing as a service is the ability to bring on either a team of marketing experts or a SaaS fractional CMO who is backed by a team of SaaS marketing specialists.

The Numerous Advantages of CMO as a Service

We’ve touched on some of the reasons why choosing marketing as a service is ideal for startups, but let’s delve into it a bit deeper.


One fantastic benefit of bringing in a CMO as a service is the various aspects of flexibility.

Firstly, working with an agency keeps your marketing efforts scalable.

As an evolving startup, your needs are constantly fluctuating. An outsourced marketing agency has the ability to ramp up or down based on your immediate needs. This is far more difficult for an in-house marketer.

Furthermore, as previously mentioned, an agency is backed by a full team of marketers with vast experience and different areas of specialization. This means that any marketing situation or unique challenge can be handled with ease.

Lastly, with a marketing agency that specializes in marketing for SaaS companies or a SaaS fractional CMO provided to you by an agency, you can be sure that marketing efforts and projects will be implemented quickly due to readily available expertise.

Wide Array of Experience & Offerings

In addition to the flexibility they offer, an agency’s accumulated experience from their diverse portfolio of companies equips them with an understanding of various industries, target audiences, and markets. Conversely, an in-house marketer may only have experience from 2-3 companies.

Moreover, outsourced marketing agencies are deeply familiar with the full range of marketing strategies and tactics, and can therefore offer you any marketing services and products you need.

And what’s better – if you don’t know what you need, they know how to tell you that, too.

What they can offer:

  • Search engine optimization (SEO)
  • Brand strategy and messaging
  • Social media content and management
  • Email marketing & newsletters
  • Website design, development, and upkeep
  • Market research & data-driven business insights
  • Public relations management
  • Event planning and management
  • Growth strategies, including customer acquisition and retention

Cost Effectiveness

Now, we’ve also mentioned cost. 

So – how is it that an outsourced CMO agency can be more cost-effective than bringing on an in-house marketer?

Well, there are several factors at play.

1. Less overhead

a. When you hire an in-house CMO, you have to pay various expenses apart from just salary, including benefits, office space, equipment, etc. With an outsourced CMO, you only have to pay for the work itself.

2. Agile payment structure

a. With an outsourced CMO, you can hire on a project basis or part-time. This flexibility in payment structure allows startups to allocate their budget more efficiently and scale up or down as required.

3.No recruitment costs

a. Hiring an in-house CMO involves recruitment expenses such as advertising, interviewing, and onboarding. Outsourcing eliminates these costs, streamlining the process of acquiring expert marketing talent.

Long story short: startups have a lot to gain from bringing on an agency or a fractional CMO from an agency.

Making the Best Choice for Your Startup

So, we’ve laid out the numerous benefits of implementing CMO as a service for startups, but hiring in-house marketing is also an option. 

Some startups choose to transition to in-house marketing teams, but it’s usually once they have matured into later business stages.


As companies grow, their marketing needs become more predictable, as does their target audience. Furthermore, their marketing workload tends to stabilize. 

All of these factors may be more appropriate for in-house marketing teams, since it’s less vital they be prepared for quickly evolving situations.

However, if your startup needs projects executed quickly, flexible employees, and the ability to pivot with short notice, this can be a big burden to be carried by in-house teams.

If that’s the case, a B2B fractional CMO from an agency is the way to go.

Top 15 Fastest-growing UK Startups to Watch in 2024

Blog start-ups startups in uk uk

As 2024 starts up we have already identified the future trailblazers, the best tech startups that will set the world ablaze in the upcoming year. We look for the visionaries on the cusp of transforming the tech landscape. Whether they’ve harnessed groundbreaking technology or uncovered innovative avenues for value creation, these pioneers are the architects of tomorrow’s success stories.

We reviewed dozens of interesting, promising UK tech companies across many different industries. We’ve covered companies pursuing the latest technology trends (e.g. AI and sustainability) and those forging a new path in traditional markets (e.g. publishing, beauty care products). It was hard work but we had a lot of fun in the process.

Here are SAGE’s “Top 15 UK Startups to Watch” in 2024. It is a varied list representing, in no particular order, a broad range of innovations, from cyber-security to revenue security, from semiconductors to software.

The one common theme is that these are all promising UK tech companies who are definitely on to something and we’ll be watching them closely come January 1st.

1. Beyond Work

Founder/s: Christian Lanng

Founding year: 2023

Total Funding: $2.5M

The vision of Beyond Work is encapsulated in the question: What if we could redesign computing so that language is also the most powerful way to communicate with computers?

Beyond Work believes that there are fundamental problems with most if not all business software applications. In their view, people serve the software and not vice versa. Interactions based on data entry and clicks make the system smarter in the hope that eventually it will be useful to someone down the line. They have developed a platform that aims to ‘humanize’ software interaction through the utilization of Large Language Models (LLMs). 

The answer to this problem, the company believes, is making software interaction more human by tapping the power of language — our most powerful tool for understanding and communicating. This is where LLMs will come in.

2. Cado Security

Founder/s: Christopher Doman, James Campbell

Founded year: 2020

Total funding: $31.5M

When everyone is putting out the fire, Cado wants to help you catch the arson.

The industry is awash with companies that focus on cloud threat prevention and detection, Cado Security has decided to focus on the next step; incident response. As more data moves to the cloud and more threats target cloud environments, security teams must have the ability to respond efficiently. 

We identified Cado as one of the UK startups to watch because this is the first platform to enable security teams to efficiently perform forensics and incident response in the cloud. By building a cloud forensics and incident response platform, the solution automates forensic-level data capture and processing across cloud, container, and serverless environments. Limitations on time and tools are preventing good security teams from becoming great. Cado helps achieve in minutes what used to take analysts days, so they can get to the root of the problem faster. 

Cado Security empowers security teams with a robust platform that helps them get to the bottom of what happened and perform cross-cloud investigations, container investigations, triage and full disk acquisition, evidence preservation, incident containment and analysis of incident response preparedness. 

3. Fingerprint

Founder/s: James Hogbin

Founded Year: 2016

Total Funding: N/A

Fingerprint has recognized that the same tools companies must use for legal compliance can become solutions that they want to use for commercial success.

The Fingerprint Platform revolutionizes communications surveillance and monitoring for regulated firms and compliance service providers. By bringing ALL communications data into one platform, risk ranking all activity for immediate review, and including all the tools needed to conduct supervision well, Fingerprint supports the need to supervise communications cost-effectively and at scale.

The company works closely with compliance professionals from across the Financial industry to create a communications supervision platform that is fit for purpose for any business, regardless of size or complexity. The full potential of Fingerprint extends far past compliance requirements – with many using it as a business intelligence tool, from conduct monitoring to sales practice insight… the possibilities are endless!

Above all the Fingerprint platform offers customers peace of mind – that they have total oversight over risk within their communications, they are meeting regulatory requirements, and their compliance team is armed with the right tools to do their jobs well.

4. Fornova

Founder/s: Michael Rubanovich, 

Founding year: 2010

Total Funding: $7M

Fornova is on a mission to provide an entire industry with the data and analytical tools to help every stakeholder in the ecosystem make better decisions.

Fornova offers a comprehensive business intelligence platform for the travel and hospitality industry that is capable of addressing the challenges and opportunities of every function in the organization of every player in the ecosystem. 

Fornova’s vast market presence, partnering with large hotel chains and tracking the activity of over 100,000 websites and points of sale across the globe, pools together such a broad data set that they can identify and filter out misleading or fraudulent data. That data powers a suite of products, each focused on a different aspect of the business: Competitive Intelligence, Distribution Intelligence, E-Commerce Optimization and Revenue Intelligence.

Using these tools companies can understand how their rates compare, what the occupancy will look like, where their best-performing marketing avenues and which audience segments they’re appearing in front of. The entire organization can make better decisions faster, navigate through changing market environments, and stay ahead of the competition.

5. Gravel AI

Founder/s: Karen Ho and To Hong Chan

Founding year: 2022

Total Funding: N/A

Gravel understands that for suppliers of ingredients to be successful, they need independent visibility and insights into the behavior of the markets they are targeting.

Ingredient suppliers are often insulated from the markets in which their customers operate, obstructing their ability to proactively anticipate threats and opportunities. In markets where ingredients are often highlighted and used to create marketing value, suppliers have a unique opportunity to gain insights into the behavior of those markets and capture valuable business intelligence. Gravel AI generates market data insights on the supply of ingredients in the personal care industry, helping suppliers to thrive in this competitive landscape by staying current with all factors that matter – their current and potential customers, other suppliers, and the end consumers. This unique, highly focused approach put them on our list of UK startups to watch.

Gravel AI enables manufacturers to understand how the market for personal care and beauty makes use of specific ingredients, making it easier for companies to anticipate market trends, identify potential opportunities using ingredient commercial success indicators, and prioritize their existing accounts based on AI-empowered ingredient consumption estimates.

6. Immersive Gamebox

Founder/s: Will Dean, David Spindler

Founding Year: 2018

Total Funding: $42.5M

Immersive Gamebox gives an all-too-literal take on the terms immersive entertainment, augmented reality, and…game box.

Immersive Gamebox is about making immersive experiences more captivating and making augmented reality more realistic. This technology platform is redefining in-person gaming by producing self-contained “gameboxes”, hosted anywhere from entertainment centers to public spaces to offices, where customers can enter the game with their friends. 

The founders are capitalizing on consumer demand for highly interactive, physical entertainment experiences that can be shared with friends. Augmented reality smart rooms, with motion tracking, touch screens, and more, provide an authentic, memorable experience. When they say that they’re on a mission to take immersive entertainment to a whole new level, they’re not kidding.

This startup may seem like “a gaming company’, but there is such a well-thought-out business strategy behind it that the technology is almost an afterthought. The modular nature of the gameboxes allows them to be installed wherever there might be consumer traffic and the broad appeal makes them “people magnets”, which is at the core of the win-win-oriented business case. By encouraging gamers to play in groups, in-person the company fulfills its mission of bringing people together through shared play. 

There is also, however, a commercial imperative: helping venues to capture a generous slice of the social experiences revenue pie, with themed birthday parties, corporate events, and holiday celebrations. Gaming culture is a growth industry and Immersive Gamebox is in a good position to ride that wave.

7. Intrinsic Semiconductors

Founder/s: Anthony Kenyon

Founded year: 2017

Total funding: $12.3M

Intrinsic wants to solve the 50-year embedded memory problem.

Spun out of The University College of London, Intrinsic aims to create a new generation of small devices with embedded intelligence. The technology will also make it easier to store and process data locally, which can enhance privacy.

Intrinsic is working to transform semiconductor memories, making them both more efficient and more powerful. They aim to deliver a non-volatile memory that can not only be easily integrated on the same chip that is doing the computation, but a memory that is faster, cheaper and lower energy than the Flash memory that is used today.

By boosting the level of computing power that can be integrated into microcontrollers and edge processors, Intrinsic reduces the need for constant communication with the Cloud, thereby decreasing the danger of data being intercepted.

8. Libraro

Founder/s: Arsim Shillova and Arion Krasniqi

Founding year: 2023

Total Funding: $2.5M

Libraro is showing that taking a tired, old industry and mixing in the latest technology is a recipe for disruption.

Libraro is using web3 technologies to reshape the publishing industry by bringing together authors, readers, and publishers in a collaborative communal ecosystem to unleash, and simultaneously reward, creativity.

Libraro, acting as a digital literary agent, develops a blockchain-based platform that seeks to disrupt the largely unchanged book publishing industry by connecting undiscovered authors with publishers and a community of readers. Authors get the support and guidance they require, readers get direct access to beloved genres as well as undiscovered gems, and publishers can connect with new writers and diversify their catalogs.

The transparency and democracy of the blockchain give a bigger voice to the readers and more control to creators so authors can find and engage with their audience. This major disruption to the book publishing industry changes the role of the publisher from a gatekeeper to the market that tries to pick winners and losers to a facilitator of the market whose function is to nurture those winners that the market has already identified.

9. Oxa

Founder/s: Paul Newman and Ingmar Posner

Founding year: 2014

Total Funding: N/A

Oxa has the solutions to enable any vehicle to become an autonomous vehicle for any purpose. That’s right, you heard it.

Oxa is accelerating the transition to self-driving technology. The vision is simple and powerful— to build software that enables any vehicle to be self-driving, anywhere, at any time. This includes solutions for passenger transportation, logistics, delivery, mining, and any business with transportation in its value chain to get the most from its fleets.

In perfect alignment with the recently announced UK Automated Vehicles Bill, Oxa enables, operates, and scales any application of autonomy using a single universal platform. The operating system for autonomy combines software that self-drives any vehicle, a suite of tools that accelerate deployment, and mission-control software for fleets of autonomous vehicles. There is a reason we consider them one of the best tech startups to keep an eye on.

The Oxa Driver combines sensor data from cameras, lidar and radar, enabling it to gain a more comprehensive view of the world around it than vehicles that rely on cameras alone. This fused sensor technology is the first of its kind deployed in a passenger shuttle in the U.S. The software uses AI to accurately sense and predict changes to the vehicle’s environment while learning from previous journeys, which is key to improving the capability of the technology over time.

10. Peak AI

Founder/s: Richard Potter, David Leitch and Atul Sharma

Founding year: 2015

Total Funding: $119M

Peak is excited about the possibilities and opportunities that AI can bring to the decision-making of retailers. “Decision Intelligence is the new superpower.”

Peak understands that now is the time to put AI applications at the heart of commercial decision-making to amplify competitive advantage. Businesses have access to more data than ever before, yet unfortunately that often leads to information overload. 

Decision Intelligence makes data meaningful and actionable for everyone and applies the predictive power of machine learning and AI to everyday work, guiding decision-making across every team. 

Peak, one of the best tech startups in the UK,  offers off-the-shelf AI applications that are fine-tuned and configured to a company’s processes and seamlessly integrated into their systems. The result powers all the small decisions that must be made quickly and often, such as promotions and markdowns, optimal stock levels and order volumes, audience segmentation and recommendations. 

The company plans to make available in Jan. 2024 a new generative AI model, Co: Driver, that will provide business teams with an interactive layer between them and their data, speeding up manual interpretation of data outputs, and highlighting critical areas of focus.

11. Pragmatic Semiconductor

Founder/s: Richard Price, Scott White

Founding year: 2010

Total Funding: $203.4M

The flexibility to put a chipset into anything…

FlexICs – flexible integrated circuits – make it quick and easy to embed intelligence almost anywhere. Ultra-thin and highly cost-effective, they enable novel solutions that are simply not possible with conventional silicon semiconductors. And when the company’s vision is that chipsets should go into everything, including smart packaging of consumer goods, the ability to manufacture chipsets with a significantly lower carbon footprint is crucial.

It is this compelling vision that helped Pragmatic Semiconductor recently raise $230M, the largest European semiconductor funding round, to expand its manufacturing capacity in the UK. 

Perfect for bringing intelligence to low-cost items as part of the Internet of Things (IoT) – or anywhere ‘tiny technology’ is needed – FlexICs excel in applications such as smart packaging, recycling and reuse, traceability and product authentication.

12. Sensible Biotechnologies

Founder/s: Miroslav Gasparek and Marian Kupculak

Founding year: 2021

Total Funding: $4.2M

Sensible Biotechnologies is making sure that there are enough raw materials to develop and manufacture the next life-saving vaccines.

Sensible Biotechnologies is hastening the future of vaccinology by using living cells to manufacture high-quality mRNA and unlocking the full potential of mRNA to power the development of the next generation of therapeutics and vaccines.

The COVID-19 crisis highlighted the real need to be ready for the rapid development of new vaccines and the life-saving potential of mRNA research. However, legacy manufacturing methods are constraining the future potential of mRNA therapeutics and vaccines.

Sensible Bio is working to resolve a major bottleneck that constrains the research and development of mRNA therapeutics and vaccines by turning living cells into factories that produce abundant, highly stable, and non-immunogenic mRNA in a scalable and cost-effective way. Combining principles of cell engineering, computational biology and precision fermentation, Sensible Biotechnologies is creating a cell-based platform for the manufacturing and design of mRNA vaccines and therapeutics. This is what makes them one of the top UK startups to watch in 2024. 

Cheaper mRNA in high quantities improves access to mRNA technology and strengthens biosecurity and supply chain resilience. Furthermore, by leveraging processes in engineered living cells, the resulting mRNA can also open a path toward novel mRNA-based modalities and increase the efficacy of mRNA therapies.

13. Supercritical

Founder/s: Michelle You and Aaron Randall

Founding year: 2021

Total Funding: $13M

Supercritical recognizes that companies who truly wish to reach net zero emissions need help accessing high-quality carbon removal projects that will achieve these offsets.

Climate-conscious businesses have become suspicious of conventional emissions avoidance offsets, which have been exposed to have very little climate impact and at worst are outright fraud. Supercritical, following established standards, has realized that carbon removal offsets offer the only legitimate route to net zero. For that reason, they have established a rigorously vetted marketplace to enable buyers of carbon removal to build portfolios from the world’s best carbon removal projects. Customers can put their trust in a platform that applies a thorough 8-point scientific vetting process and market expertise to identify projects with future availability at scale. The portfolio of approved projects includes biochar, enhanced weathering, direct air capture, woody biomass sinking and others. Fewer than 6% of the projects reviewed make the cut.

Supercritical customers are leading the way to a net zero future with the efficient, easy, and expert climate plans that the platform makes available to them.

14. Tactic

Founder/s: Jack Hodkinson, Rudolf Lai

Founding year: 2020

Total Funding: N/A

Tactic ensures that every whiteboard in your organization consistently displays the most relevant AI-driven target list.

Tactic made its way to the top list of UK startups by helping companies make data their competitive advantage by generating new customer insights that are derived from key data points extracted from unstructured customer data. Tactic uses LLMs and AI to help companies prioritize the right target markets, find the most promising target accounts, highlight the most likely stakeholders and identify the correct pain point to zoom in on.  By harnessing automation, revenue teams can focus their efforts by helping them to remove manual research and data entry.

Tactic unifies many raw data sources — company databases, the internet, job postings, annual reports, and more — anywhere your customers write about themselves. It saves your team valuable time and puts you on a path to true revenue efficiency.

15. Zus

Founder/s: Jonathan Bush, Ada Glover, Philip Wickline

Founding year: 2020

Total Funding: $40M

Zus Health is on a mission to help the health industry make sense and collaborate usefully around the enormous amounts of data that are digitally available

The human body is complex and its healthy operation relies on many different subsystems functioning in sync; bad things happen when they don’t.  The same can be said of the healthcare industry. The Zus Grid helps facilitate healthcare by centralizing and connecting input from previously siloed sources. This helps caregivers in real-time by elevating and highlighting patient insights, proactively presenting them with relevant information about incoming patients to drive meaningful change in the outcomes.

Healthcare professionals have a rising number of patients and exponential growth in the amount of data that is available digitally. The Zus Aggregated Profile is purposely designed for collaboration, converting the ongoing stream of data into readily accessible intelligent insights at the speed of information. The currency of healthcare systems is efficiency and outcomes and Zus Health is helping improve both.


At SAGE Marketing, we understand that the heartbeat of innovation lies in the realm of tech startups, and our commitment to nurturing this dynamism is unwavering. As we unveil the 15 most promising UK tech startups in 2024, it resonates deeply with our ethos at SAGE, where we have consistently played a pivotal role in fueling the growth of such groundbreaking ventures. Our experience extends beyond the conventional; it’s a narrative woven with success stories of startups that dared to dream big.

Having partnered with some of the brightest minds in the industry, we’ve witnessed firsthand the transformative power of strategic marketing. From leveraging cutting-edge digital campaigns to crafting compelling narratives, our expertise aligns seamlessly with the aspirations of these startups. As we conclude our exploration of the future trailblazers, we invite emerging tech ventures to join hands with SAGE Marketing—an ally dedicated to propelling your vision to new heights.

Maximize your 2024 marketing budget: 5 tips for success

Blog Budget Start-Up Tips

With 2023 coming just around the corner, companies are busy planning strategies and budgets for the new year. Naturally, this raises discussions over how to organize spending so that you get the most bang for your buck. 

How to Strengthen ROI with Your 2024 Marketing Budget

1. Tieback your marketing activity metrics to your budget. 

The goals you set for your marketing and activities depend on many factors, especially your business stage. (Obviously, if you are in a very early stage, your marketing activities focus on attracting new customers or gaining new subscribers, whereas a more established business focuses on retention marketing strategies.) As a CEO, being aware of which marketing activities generate most of your leads ensures the marketing budget is being well spent on the appropriate channels, and then later re-invested in the top-performing areas. 

Image: CFI’s FREE Corporate Finance Class.

Tying your marketing metrics to your budget is very important to help your business grow.

Example business goals for 2024:

  • Increase pipeline by 10% each month
  • Grow brand equity and brand presence
  • Boost sales to existing customers
  • Enter a new market
  • Increase collaboration between sales and marketing teams
  • Improve quality of incoming leads
  • Strengthen company culture

All of these goals influence the tactics you choose, the budget, and a coherent strategy. All of these marketing goals and activities are ultimately about generating business growth.

Tip >> Review your marketing performance and budget regularly. Stay committed to your marketing goals, but adjust allocations for each activity based on ROI. 

2. Make adjustments as you go, and re-evaluate the ROI of every activity.

Ask yourself how each marketing activity is moving the business toward achieving its strategic goals. Marketing budgets for companies require a lot of planning, but there’s also room for adjustments.

  • Does your business really need to be at trade shows to source and convert leads? Or would the same funds be better spent on webinars or PPC?
  • What platform does your target audience use to consume content? Do they use social media? For B2B companies, LinkedIn is a good tool for promotional use and direct communications. Quora is also a good way for B2B companies to reach audiences.

Tip >> Be prepared to shift your marketing activities quickly, easily. Don’t get hung up or fall in love with one aspect of your marketing budget which may later need to be changed. Remember, marketing is a mix and not a one channel activity.

3. Pace yourself for the marathon of marketing growth.

If you have not already done so, put a calendar in front of you and line it up side-by-side with both your marketing budget and product roadmap. Create estimates and go back to check again what you think will be needed throughout the year compared to actual spend.

  • As an overview, you might see that Q1 and Q2 are really strong
  • Q3 might be a bit slower because of summer vacation
  • Q4 can also be a little slower due to winter holidays

Tip >> You probably aren’t due for a vacation anytime soon, so take mini-breaks with your marketing team to celebrate major milestones. If that’s not in the budget, simply rewarding yourselves with one late morning could work, too. 

4. Get your customers involved.

This is a marketing concept to keep you within your budget, and at the same time, aim for growth. What can you do to motivate other people to be your brand ambassadors and market your business for you? DropBox used an incentive strategy, offering something of value to customers in exchange for sending their friends or colleagues to sign up. DropBox offered additional free storage, but likewise, you can develop a free offer to entice customers to give you referrals. Consider offering something of value but without any major investment – such as a free audit, widget, a custom demo, or downloadable material – in exchange for referral leads.

Additionally, you can engage your customers in testimonials and adding them to your website and marketing materials to encourage cross-promotion. Happy customers are more than glad to have you add your logo to your website to spread the word about their business as well.

Tip >> Win new customers from existing ones. Offer customers something of value in exchange for sending their friends and colleagues as new leads.

5. Make sure your marketing team is the best. 

Ensure every member understands your business, tactics, and audiences and knows how to generate a relevant and effective marketing strategy and execution plan.

While we all know that the most expensive line item for almost any budget is the manpower (aka labor in accounting terms), finding and hiring experts with specific experience in sales and marketing need not be expensive. You don’t have to get a recruiter. Or a headache. The key here is to factor in your greatest expense, the labor:

  • Does it make more sense to hire a single, local full-time marketing employee versus outsourcing and bringing on an entire marketing agency to handle the soup-to-nuts of marketing projects? 
  • Some marketing agencies start small and grow with you. What does your business need?

Tip >> Hire the best based on referrals. Then, encourage your people to keep learning and growing to be the best. Keep everyone sharp by hosting lunch-n-learns or events when each member can address a topic or share expertise.

Want to get more SAGE advice?

Contact us today!

5 New Ways for Startups to Boost Engagement on LinkedIn in 2024

Blog LinkedIn Start-Up Tips

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. So how do you gain the most bang for your buck? Read more for my top 5 tips.

Once upon a time, LinkedIn was all about your next high stake job. Some used it for networking, to engage with specific people they had no other way of accessing directly.  But LinkedIn has evolved, the company page features have grown substantially and it has become an important outlet for brands to connect directly with their ideal audience. Now more than ever, startups are utilizing LinkedIn for everything from strengthening their brand identity to interacting with potential customers and attracting new workers. 

Which practices should you use to increase engagement on LinkedIn in 2024? Whether it be for your company or personal profile, this is what you can do.

How Can Startups Boost Engagement on LinkedIn in 2024?

1. Don’t Make it About You

One common mistake that can be found in most LinkedIn posts (heck – we have all done it!) is to focus on how wonderful we are, and how great our product is.

Instead, the correct focus should be: “What is in it for my intended audience?” 

“What nugget can I offer to solve their pain point?”

“What feature of the product matters to them?”

Changing the focus and writing from this mindset will increase engagement on Linkedin and create genuine interest with your ideal clients. 

2. Keep it Real

We are all tired of the same old self-promotional content. This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: 

Ben Zlotnick

This post went viral since everyone who read it felt the kernel of truth it portrayed. When you devise your strategy on how to boost engagement on Linkedin, plan your posts to be real and relatable.

3. Flex Your Storytelling Muscle 

I can’t emphasize enough how important a “story” is. In the words of New York Times best-selling author and researcher Brene Brown in her book Rising Strong

“We’re wired for story. In a culture of scarcity and perfectionism, there’s a surprisingly simple reason we want to own, integrate, and share our stories of struggle. We do this because we feel the most alive when we’re connecting with others and being brave with our stories – it’s in our biology.”

In my experience, a good story will typically capture more attention in the feed than facts or tips. A captivating story will help your audience connect with you, and your post will gain more traction.
Whether it be a before-and-after story, or turning a question your client asked into a LinkedIn post – you can harness the power of story to grow your audience and engagement.

4. It’s a Social Media Platform  

Though your company page or personal profile is a great place to share your blogs or whitepapers and discuss technical issues related to your company, please remember, it’s a social media platform.

Keep it fun! Let people see the vibe at your office. Is your office pet-friendly? Share pictures of your four-pawed friends.

Holding a weekly happy hour? Take a short video of it – and invite your audience to tune in next week for a live toast.

Let your audience and potential future workers get a feel for your company’s atmosphere.

5. Increase Linkedin Post Views

Is your post going viral or is it toast?

Let’s dive into the LinkedIn algorithm for a moment. It’s quite straightforward, the more likes and especially comments (and shares) your post receives in the first hour – the “Golden Hour”, the more LinkedIn expands the circle of people that are presented with your post in their feed. 

When the second “circle” gets good engagement, LinkedIn will continue to expand the circles of people who are exposed to your post.

Here are a few Do’s to help your post in its Golden Hour:

  • Timing – post when your followers are online 
  • Encourage engagement by asking a question or by using a CTA
  • Response – be available to respond to anyone who engages with your post

So these are my key five ways to boost your companies’ social engagement on LinkedIn, I hope this helps increase your LinkedIn post views in 2024.

If you find you are struggling with getting your message across, Sage would be glad to help set you apart from the crowd, contact us to learn more!

Creating Real Business Impact: Learn the Power of Storytelling for Business!

In our recent webinar, we addressed the challenge of setting your business apart in a condensed competitive world. Uncover how storytelling emerged as the game-changer, particularly for B2B Tech companies. The discussion centered on messaging as the pivotal element in every piece of content and ongoing marketing activities.

Remember, your business narrative matters!