5 Activities to Have In Your Mix When Running B2B Tech Marketing

Marketing is an ever-changing industry, with new trends and best practices constantly evolving. In order to execute marketing at the highest level, you have to build relationships with customers, tell your story in an authentic way, garner the attention of your target audience, and constantly analyze your results and adjust accordingly. It can certainly be a lot to handle, and it may sound overwhelming, but don’t fret. If you keep these 5 marketing activities in your mix, you’re on the right track. Read More
Founders, listen up. These are the best start-up podcasts in 2022

Founders, listen up. These are the best start-up podcasts in 2022

Like learning but short on time? Looking to stay sharp and up to date on the business world without having to constantly slog through news articles and websites?  Find below a refined list of the 15 best startup podcasts for entrepreneurs, founders, startup CEOs, or anyone looking for valuable information to help grow their business in 2022. Read More
Marketing Agency vs In-House: Which Is Best for Your B2B Start-Up?

Marketing Agency vs In-House: Which Is Best for Your B2B Start-Up?

The B2B industry is currently valued at $6.7 trillion, and that’s only in the US. Globally, the B2B e-commerce market is expected to reach $18 billion by 2027. This growth means more opportunity for B2B start-ups, but it also means more competition. So how can they position themselves for success?  Read More
The Main Functions of a Start-up Marketing Agency

The Main Functions of a Start-up Marketing Agency

After your product hits the market, the first question you should ask is: “What does my business need when it comes to marketing?”  Does your marketing need to support your branding and offer you a better logo, or does it need to bring you new leads and provide your sales representative with opportunities?  The obvious answer is both. You must give the marketing machine time, otherwise you will lose. Read More

5 Essential Factors For Your Tech Startup Marketing

Whether or not you’ve noticed, it has happened to you before. You’ve come across an interesting article, or an eye-catching LinkedIn post, or a friend mentioned a new company to you. Following your instinct, you clicked on the link, or the company’s profile, or searched the company on Google – and that tiny inkling of curiosity vanished as quickly as it had appeared. Read More
360° Marketing for Your B2B Tech Startup

Why You Need 360° Marketing for Your B2B Tech Startup

In 2021, the global startup ecosystem was valued at $3.8 trillion.  B2B tech startups are swimming in a red ocean that is flush with unicorns, seed A’s, family-owned, and every other type of startup out there.  But you know you have a revolutionary idea that is going to change the world and capture everyone’s attention! Read More

HubSpot for Startups – Notes from a New Marketer

Perhaps you opened this article because you’re a new marketer, or because you’ve heard about HubSpot and are unsure what it really does, or because you’re my friend and I sent you this link to show you the cool stuff I get to do at my new job. Read More