Budget allocation to support growth is a high-priority issue for B2B startups, and marketing is often the first place most businesses reactively cut back when the economy slows down. So how should B2B startups weather the storm of slashed marketing budgets and downsizing marketing departments and still maintain growth in the long run? Read More

Like learning but short on time? Looking to stay sharp and up to date on the business world without having to constantly slog through news articles and websites?  Find below a refined list of the 15 best startup podcasts for entrepreneurs, founders, startup CEOs, or anyone looking for valuable information to help grow their business in 2023. Read More

Brand positioning in tech marketing is no different to any other kind of branding. It is the story about your company, product, or service, which sits firmly in people’s minds and is made up of many different elements. The way people perceive your brand directly impacts on your value.  Read More

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. So how do you gain the most bang for your buck? Read more for my top 5 tips. Read More

With 2022 coming just around the corner, companies are busy planning strategies and budgets for the new year. Naturally, this raises discussions over how to organize spending so that you get the most bang for your buck. Read More

If you are a start-up founder, marketer or salesperson, then you are acutely aware of how closely sales and marketing departments must work together in order to create an effective sales pipeline that closes deals. After all, marketing’s main goal is to attract and drive leads, and sales’ main goal is to convert those leads into customers.  Read More

From cryptocurrency influencers to the original pioneers of Israel’s FinTech startups, these are the 15 FinTech superstars who should be on your radar for 2023. Read More

Like most things in life, B2B marketing is complicated. It is multifaceted, constantly evolving, and has many different categories and subsects.  Of those, one common categorization is the discussion revolving around inbound marketing vs. outbound marketing. If you’re unfamiliar with the concepts, that’s A-okay; we’re going to delve into it. Read More

One of the greatest ways to learn about an industry is to hear insights from its top experts. Luckily for you, we’ve gathered the top 15 cybersecurity influencers breaking new ground, so we can all learn from their experience and know who and what to keep an eye out for, without further ado, these are the top cybersecurity influencers of 2022:  Read More

Recently, employer branding influencers have become more popular on LinkedIn, Instagram and Tiktok. They give a sneak peek into what happens behind the scenes of candidates’ experience and employer branding, and lead public opinion on some burning issues: work-life balance, recruitment, lay-offs, remote work, and more. Read More

One way to make sure your startup doesn’t fail is by employing the correct marketing tactics for startups that can skyrocket your brand awareness and secure you loyal clients. In this blog post, we break down the essential tools, ideas and resources that can boost any marketing plan for startups, regardless of the budget involved. Read More

Marketing is an ever-changing industry, with new trends and best practices constantly evolving. In order to execute marketing at the highest level, you have to build relationships with customers, tell your story in an authentic way, garner the attention of your target audience, and constantly analyze your results and adjust accordingly. It can certainly be a lot to handle, and it may sound overwhelming, but don’t fret. If you keep these 5 marketing activities in your mix, you’re on the right track. Read More

The B2B industry is currently valued at $6.7 trillion, and that’s only in the US. Globally, the B2B e-commerce market is expected to reach $18 billion by 2027. This growth means more opportunity for B2B start-ups, but it also means more competition. So how can they position themselves for success?  Read More

The great David Ogilvy is known to have said, “Within every brand is a product, but not every product is a brand.” A brand is not a logo or a catchy slogan, as many people often think. A brand is a story. And just like good stories, it’s the way they resonate with the audience that creates the magic. Read More

I always answer this question with another question: “What do you want to achieve?” HMMM…easy enough, right? This sounds like a no brainer, but it’s actually one of the most difficult questions for B2B startups to answer. The typical answer I get is “MORE” Read More

Long gone are those days when your Sales team would hit the trade shows floor to meet prospects for a friendly chat. While we’re certainly sharing the nostalgia of ... Read More

After your product hits the market, the first question you should ask is: “What does my business need when it comes to marketing?”  Does your marketing need to support your branding and offer you a better logo, or does it need to bring you new leads and provide your sales representative with opportunities?  The obvious answer is both. You must give the marketing machine time, otherwise you will lose. Read More

Whether or not you’ve noticed, it has happened to you before. You’ve come across an interesting article, or an eye-catching LinkedIn post, or a friend mentioned a new company to you. Following your instinct, you clicked on the link, or the company’s profile, or searched the company on Google – and that tiny inkling of curiosity vanished as quickly as it had appeared. Read More

In 2021, the global startup ecosystem was valued at $3.8 trillion.  B2B tech startups are swimming in a red ocean that is flush with unicorns, seed A’s, family-owned, and every other type of startup out there.  But you know you have a revolutionary idea that is going to change the world and capture everyone’s attention! Read More

Whether you are just starting a business or company, planning the growth strategy for your business or want to streamline your processes and interactions with customers, a customer relationship management (CRM) solution can promote your business and help you achieve your goals. Read More

Who’s your ideal buyer persona? Now that’s a question marketers usually ask (and they should) at a kick-off meeting with a new client.  So why is it so important for us marketing execs to understand the buyer persona and how do we break it down into pieces to really understand it? Read More

Perhaps you opened this article because you’re a new marketer, or because you’ve heard about HubSpot and are unsure what it really does, or because you’re my friend and I sent you this link to show you the cool stuff I get to do at my new job. Read More

A personal guide to exploring professional careers in today's world. Growing up in three different countries and having parents from different backgrounds has given me a colorful palate and sense of exploration, movement, and the ability to adapt quickly to different situations. Read More

From the moment a startup is born, it looks to the future of taking those first baby steps into a successful and scalable business that will evolve and grow. At the outset, you need to ensure ... Read More

Today more than ever, it is all about creating high-quality content with real added value for your target audience. Read More

Sure, another webinar is great, but how are you going to get butts in those seats to convert into leads when there’s such a crowded digital landscape? Read More

We were challenged to prove that even with the current SaaS marketing budget, we can overcome business gaps and bring leads despite the situation. Read More

In today’s market when it is becoming more and more difficult to capture the attention of potential clients, what can you do to foster meaningful dialog with your ... Read More

Companies have to get their message out, both during good times and bad. Surprisingly, some companies even pull out of economically difficult times - a.k.a. a ... Read More

At Last, The Secrets to Quality Lead Generation Are Revealed. B2B companies in general and SaaS companies in particular need to continuously generate new leads. Most lead generation is thought ... Read More

  Business-to-business personalized marketing is all about people. Business buyers don’t go to work and suddenly stop being consumers. And most significantly, they don’t stop being ... Read More

There is no shortage of B2B marketing agencies claiming to match the services that your company needs in order to grow. However, it’s vital to not just pick the ... Read More

You've spent months doing marketing research, pitching to investors and raising capital, building a team of ninjas and improving your stellar product. You finally had a great launch, got some PR, spent an equivalent of a good salary on Facebook and Google Ads… Read More

You’ve spent hours, days, even weeks selecting the perfect trade show at which your company is going to exhibit. Now it’s time to prepare to get the most bang for ... Read More

I called up one of my SDRs a few weeks ago, a few days after a webinar we had that brought in close to 300 leads. We had about 110 join live, and the rest registered but didn’t show up. We split ... Read More