HubSpot integrates with over 1500 different business tools – they’re like little productivity superheroes, swooping in to save us time, money, and manual effort. But with such a large ecosystem to navigate, it can be hard to decide which integrations are actually valuable to your team and worth the investment.
This guide sets out the top 10 best HubSpot integrations for sales, from contract management to Customer Relationship Management (CRM) and automated scheduling software. Let’s get started!
What is a Hubspot integration?
An integration is a way of connecting HubSpot with one or more business tools.
HubSpot’s App Marketplace is home to over 1500 native integrations across sales, RevOps, marketing, service, and more.
Integrating platforms means you do not have to leave HubSpot to access and use integrated applications. This means that users can share data and automate routine tasks from within the CRM.
Hubspot has over 1,500 integrations, making it one of the more flexible and adaptable CRMs on the market. But which of these integrations are worth it for sales and RevOps teams in 2024? Let’s take a look.
Salesforce
Salesforce is the largest CRM platform globally, with a market share of 23.8 percent in 2021. It is a cloud-based platform that provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
Since Salesforce is cloud-based, businesses don’t need to install software on their computers, meaning it can be accessed from anywhere. This helps companies stay organized, make informed decisions, and maintain strong relationships with their customers.
How does Salesforce integrate with HubSpot?
Salesforce’s integration with HubSpot works in a number of ways.
The integration is initiated from the HubSpot side and syncs data between the two platforms in real time, according to predefined sync rules. This allows you to choose your preferred CRM without compromising the data you need to access.
This integration also creates a bridge between marketing and sales teams. It allows you to skip the manual exporting and importing of lists and campaign responses, instead using Salesforce data to personalize emails, segment your database, and send emails directly on behalf of sales reps.
Benefits of integrating Salesforce with HubSpot
The integration itself ensures that you have control over record syncing, important lead data, and personalized marketing using Salesforce details.
The biggest benefit is that it enables sales reps to review the whole sales process in one place. This means that the team can move faster on deals, as they have all the necessary information to reach out to prospects and later close.
Equally, integrating Salesforce with other tools can provide customers with more personalized and timely experiences. This is because you can access up-to-date customer information, allowing you to personalize communication and build a stronger relationship.
Linkedin CRM Sync
LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect with potential leads, and strengthen professional relationships.
How does LinkedIn integrate with HubSpot?
LinkedIn CRM Sync is a two-way integration between HubSpot and LinkedIn that supercharges the LinkedIn Sales Navigator and LinkedIn Ads experience. With LinkedIn CRM Sync, users can work more effectively, elevate the quality of their sales pipeline, and effortlessly validate their HubSpot data.
With LinkedIn CRM Sync:
- Salespeople can prospect smarter and more effectively on LinkedIn Sales Navigator while automatically keeping HubSpot up to date with the latest sales activities and LinkedIn members data.
- Marketers can accurately measure and optimize the ROI of their LinkedIn marketing efforts by leveraging HubSpot data to power the revenue attribution reports on LinkedIn Business Manager.
Benefits of integrating LinkedIn CRM with HubSpot
- Automatically log LinkedIn activities
Effortlessly track all LinkedIn sales activities in HubSpot, banishing manual logging. Automatically log InMail, Smart Links, connections, and notes on HubSpot timelines.
- Transform your book of business
Own, control, and evolve your sales pipeline. Sync HubSpot leads and accounts to LinkedIn, track alerts and intent signals, and uncover promising leads and opportunities based on usage and closed-won data.
- Keep your HubSpot data up to date
Upgrade your data foundations by letting LinkedIn match contacts and companies to profiles, alerting you to outdated HubSpot records. With one click, update HubSpot with the latest LinkedIn data.
- Measure and boost your ROI
Optimize LinkedIn marketing impact. Sync HubSpot data and visualize LinkedIn’s influence on pipeline, conversion, and revenue metrics with LinkedIn Business Manager reports.
ZoomInfo
ZoomInfo is a market intelligence tool designed to help sales teams find accurate and actionable contact information, as well as business insights.
The platform can help you find accurate information on business profiles, email addresses, direct dials and more. Reaching the right people, at the right companies is key for sales, marketing and recruitment professionals.
How does ZoomInfo integrate with HubSpot?
The integration is two-way, so users can also export company and contact objects from HubSpot and use that data to filter while working in ZoomInfo.
Benefits of integrating ZoomInfo with HubSpot
The integration primarily helps to enrich your data and create stronger leads.
By enriching your contact and account data and improving outreach and targeting, you can close more deals.
It also means that data is kept clean and searchable, helping keep track of what exactly is driving revenue.
Slack
Slack is a communication tool that provides a platform for real-time messaging, file sharing, and integration with other software tools. It’s designed to support the way people naturally work together, so you can collaborate with people online as efficiently as you do face-to-face.
Benefits of integrating Slack with HubSpot
- Creating tasks in HubSpot from Slack
- Converting a Slack message into a note in HubSpot
- Receiving key HubSpot notifications in Slack (mentions, form submissions, etc)
In addition, salespeople can also associate HubSpot deals and companies with Slack channels, helping keep everybody up to speed on a deal. Users can also create and search for deals within Slack and share reports and dashboards directly.
The integration of HubSpot into Slack means streamlined communication about HubSpot data without having to switch between platforms.
Monday.com
Monday.com is a Work OS and project management platform focused on creating personalized workflows that align with specific business needs.
The platform exists to centralize work processes, tools, and files into one platform. Connecting teams, bridging silos, and maintaining one source of knowledge for the whole organization helps to streamline for maximum productivity.
Benefits of integrating Monday.com with HubSpot
The main benefit of this integration is how it streamlines how teams communicate information. For busy sales reps, communicating how you track and manage deals is a huge timesaver.
This means that everyone is aligned and focused on the same goal by managing your data and processes in one place.
Gong
Gong is a revenue intelligence platform that captures a comprehensive set of customer interactions, including:
- video calls;
- phone calls; and
- emails.
Gong allows sales reps to look at which tactics are working, and how to improve performance and close more deals.
Benefits of integrating Gong with HubSpot
Gong’s integration with HubSpot allows users to have streamlined visibility into deals from within HubSpot.
Pushing calls into HubSpot allows you to view all call activities and highlights directly from HubSpot. Call highlights, URL to recording and participant information all appear under a new meeting in HubSpot linked directly to a company, deal and contact.
Zoom
Zoom is a leading video conferencing platform known for its ease of use and reliability. It allows users to conduct virtual meetings, webinars, and online events seamlessly. With features such as high-quality video and audio, screen sharing, and collaboration tools, Zoom has become a popular choice for businesses and individuals alike. Its cloud-based nature enables users to join meetings from anywhere, using various devices like computers, smartphones, and tablets.
Benefits of integrating Zoom with HubSpot
Integrating Zoom with HubSpot streamlines communication and boosts productivity. Schedule Zoom meetings from contact records, track webinar attendance, and automate reminders for increased engagement.
Record, transcribe, and analyze calls automatically for actionable insights. This seamless integration enhances team efficiency and fosters meaningful relationships with leads and customers.
Apollo.io
A cloud-based sales automation tool. It serves as a tool for lead generation, contact database management, and email outreach. Founded in 2015, Apollo.io is a lead intelligence and sales engagement platform trusted by nearly 9,000 customers, including some of the largest global enterprises.
Benefits of integrating Apollo.io with HubSpot
Here’s why you should get started with Apollo Data Enrichment:
- Fill in important missing data points like title, industry, company size, and more.
- Get key signals on your contacts and companies for better segmentation; revenue, funding, job postings, technologies, and more.
- Identify inaccurate data and keep your CRM up-to-date with automatic enrichment
The Apollo B2B database has over 250 million contacts at 60 million companies and offers 65+ data attributes on records. Every month, 2 million new contacts and 60 million are refreshed so that go-to-market teams always have new leads to work with.
PandaDoc
Create, track, and eSign sales proposals & contracts inside HubSpot.
Benefits of integrating PandaDoc with HubSpot
Automate document creation, track statuses in HubSpot, and accelerate sales cycles, saving time with 2-way sync. Stand out with branded quotes tailored to customer needs in HubSpot and streamline approvals with automated workflows. Speed up sales with a single tool for document creation, quote-to-cash, and signatures. Integrate HubSpot and PandaDoc effortlessly without coding, starting in days with no technical expertise needed.
Aircall
Aircall is the phone system of choice for modern businesses. Our desktop and mobile apps were built for HubSpot to make HubSpot even more powerful.
Benefits of integrating Aircall with HubSpot
Automatically log all calls and SMS and create tickets in HubSpot using Aircall’s native integration with Service Hub. Gain personalized insights with Aircall’s Insights Card, pulling information from HubSpot CRM. Increase outbound calling efficiency with Aircall’s Power Dialer and click-to-dial features. Build automated workflows based on call information and trigger actions with Aircall calls and SMS. Utilize Smart Flows for intuitive call routing, including IVR features. Access call and voicemail transcriptions through Aircall’s integration with HubSpot’s Conversational Intelligence, leveraging tracked terms for actionable insights.
Feeling overwhelmed by the countless integrations out there? Don’t worry!
At SAGE, we’ve got your back 🙂
Our HubSpot team will help you implement the most relevant integration for your business, ensuring you harness the system’s full potential without wasting precious time on manual tasks.
Let’s optimize your workflows together!
