Whether you are just starting a business or company, planning the growth strategy for your business or want to streamline your processes and interactions with customers, a customer relationship management (CRM) solution can promote your business and help you achieve your goals.
In a modern organization, agility and flexibility are the greatest asset of any business. Implementing a CRM system in an organization is the first step towards winning over customers and providing a service that meets their needs.
HubSpot is a CRM platform that incorporates marketing, sales and services, which provides you with all the tools you need to build an amazing customer experience, and not least for your business’ leverage.
7 HubSpot Facts Not Everyone Knows:
- Using HubSpot increases lead generation by 78%
- Using HubSpot reduces the cost per lead by 44%
- Using HubSpot results in a 48% increase in contacts creation
- Using HubSpot results in a 24% increase in sales
- Using HubSpot creates a 74% increase in website exposure
- Using HubSpot results in a 40% increase in organic activity
- Using HubSpot Increases Your Target Audience by 81%
Impressive, right? And that’s not all!
These are just some of the reasons why today, over 95,000 customers in over 100 countries use HubSpot’s award-winning services and support software to change and enhance customer interaction, providing them with a quality experience.
Some frequently asked questions I come across:
⦁ Why, now more than ever, does my business need a CRM system? How can a CRM solution make my business more productive and profitable?
⦁ Which CRM brand should I choose? And is HubSpot the right system for me?
⦁ How can HubSpot affect my business, and who in my business may benefit from using HubSpot?
Why, now more than ever, does your business need a CRM system?
At the start of 2020, we all had different and varied plans, some of them even grandiose. Among others there were those who wanted to increase their amounts of leads and sales, planned meetings, conferences, business flights, etc… But then, sometime in March, when the Corona came into our lives, everything changed. We had to adapt our business activities to the new reality, and marketing of the INBOUND strategy became uniquely relevant, as businesses were required to turn conferences into webinars, frontal sales meetings into ZOOM calls, and this is where most companies faced the question – where do we go from here?
The conclusion is simple: now more than ever, in the face of a changing reality, it is time to invest and find a CRM system for your business; not just a system for your sales team, but a system that can help all departments – marketing, service and support, management, and of course – sales.
While marketing and sales can be done using the INBOUND strategy using a Frankenstein-like combination of WordPress, Google Analytics, Hootsuite, Moz, Outlook, personal logs, and lots of post-it notes, which are often inefficient, and quite exhausting. In some cases, it can even endanger you, and may cause you to miss opportunities since you will not be able to understand what works and what doesn’t.
By using a CRM system, we can understand how our customers find us? What channels bring us more potential customers? We can monitor the interaction with existing customers and potential customers, see what activities on social media and the internet interest and motivate them to action, what makes them want to learn more about the services and activities your business offers?
Using a CRM system will help you test yourselves better, and can measure whether you have met the goals you have set, and how much money is spent on marketing efforts and their results – ROI? Can we understand what actually works and does not, and what yields results for the business?
Which CRM Should you choose?
To answer this question, one must first understand the customer’s journey.
Unfortunately, many business owners believe the customer’s journey amounts to 3-4 points of contact and interaction before he closes a deal. It could be an internet search, a social media news feed item, an email sent to a customer after filling out a form while downloading free content – and boom! Many think he is ripe for the decision and willing to close the deal – it would of course be ideal if that were the case, but it is far from reality.
In reality, the customer’s journey amounts to between 14 and 40 points of contact and interaction before closing a deal.
Understanding the customer’s journey helps you figure out where to focus your resources in order to bring better results to your business!
HubSpot is a marketing, sales and service platform that makes the sales and marketing system easy to manage, by providing tools for building websites, publishing content, managing social media, sending emails, automating lead cultivation processes and more – all in one platform that combines everything the various teams in your business do.
Want to know more?