Why More Enterprises Are Moving Away from Salesforce to HubSpot — And Why You Should Be Paying Attention
Salesforce used to be the undisputed leader in enterprise CRM. But times are changing.
Today, companies like Atlassian (for marketing automation) and DoorDash (for sales and support) rely on HubSpot to power critical revenue teams.
With 258,000+ customers across 135+ countries and enterprise adoption growing over 40% year over year, HubSpot has evolved far beyond its mid-market and marketing automation roots. It’s now a serious contender — and in many cases, the preferred choice for global enterprises, public companies, and Fortune 500 teams.
So why are so many organizations moving away from Salesforce and choosing HubSpot instead?
And more importantly should your company be doing the same?
Let’s break it down.
1. Usability and Adoption Are No Longer Optional
Enterprise CRM projects often fail not because of a lack of features, but because of poor adoption. Salesforce’s complexity can slow teams down, frustrate users, and create silos between departments.
HubSpot was built differently. Its clean interface, intuitive navigation, and consistent experience across Sales, Marketing, Service, and Ops mean faster adoption and greater impact, without the need for full-time admins or consultants just to keep the system running.
“HubSpot customers report 3x faster adoption rates vs. Salesforce” (Gartner, 2023).
🟢 Enterprise takeaway: If your team is constantly struggling to use the CRM, you’re losing time, data quality, and revenue.
2. Total Cost of Ownership Is Under Pressure
Salesforce often comes with unexpected costs from user licenses and integration fees to third-party consultants and internal admin hours.
HubSpot, on the other hand, offers transparent pricing and a modular platform that can scale as you grow. It reduces the need for constant development and saves both time and money on maintenance.
🟢 Enterprise takeaway: CFOs and CIOs are increasingly scrutinizing spend and platforms like HubSpot are winning when it comes to long-term ROI.
3. All-in-One Platform for Revenue Teams
Salesforce was built around sales. Over time, marketing automation, service, and analytics were added — but often feel disconnected.
HubSpot takes a unified approach: it was built from the ground up to serve marketing, sales, service, and RevOps on one connected system, with shared data and a single source of truth.
🟢 Enterprise takeaway: If you’re pushing for true RevOps alignment, HubSpot offers a cleaner and more efficient way to unify your go-to-market teams.
4. Faster Time to Value
Enterprise CRM migrations can take months, even years, to fully roll out and adopt.
HubSpot’s implementation is significantly faster. Its intuitive UI, native tools, and robust onboarding ecosystem make it possible to go live, train your teams, and start seeing value in a matter of weeks, not quarters.
🟢 Enterprise takeaway: In today’s market, speed matters. A CRM that delivers value faster can give you a real competitive edge.
5. Enterprise-Grade Features, Without the Enterprise Complexity
There’s a common myth that HubSpot can’t handle enterprise-level needs. That’s no longer true.
With features like:
- Custom objects
- Granular permissions
- Advanced reporting & forecasting
- Sandboxes
- Multi-touch attribution
- AI-powered automation
- Salesforce-like integrations and APIs
…HubSpot now checks nearly every box enterprise teams need — while still maintaining ease of use.
🟢 Enterprise takeaway: You no longer have to choose between power and simplicity. HubSpot delivers both.
6. The Ecosystem Is Growing Fast
With HubSpot’s rapid innovation and rising enterprise adoption, the ecosystem around it — from integrations to certified partners has matured significantly. Global companies like Atlassian, DoorDash, and Loom are already using HubSpot for parts or all of their operations.
🟢 Enterprise takeaway: You’re not early to the party, you’re joining the next wave of modern enterprises reshaping how go-to-market teams work.
Is Now the Right Time to Consider the Shift?
If you’re in the middle of a Salesforce renewal, re-evaluating your RevOps stack, or simply frustrated by high complexity and low adoption now may be the perfect time to consider a move to HubSpot.
The transition doesn’t have to be disruptive. With the right strategy and implementation partner, a Salesforce to HubSpot migration can be a seamless upgrade, not a risk.
Final Thoughts
The momentum toward HubSpot isn’t just a trend, it’s a reflection of how modern enterprises want to work: faster, more collaboratively, and more intelligently.
If you’re curious whether your organization could benefit from making the switch, we’re here to help you explore it without pressure.
👉 Schedule a free consultation to evaluate your CRM landscape and see if HubSpot is the right fit.
❓ Frequently Asked Questions (FAQ)
1. Is HubSpot really suitable for enterprise-level organizations?
Yes. HubSpot has made major strides in recent years to meet enterprise needs, including advanced permissions, custom objects, sandboxes, multi-touch attribution, and powerful reporting. Companies like Atlassian, DoorDash, and Loom are already using HubSpot at scale.
2. How long does a typical migration from Salesforce to HubSpot take?
While Salesforce migrations can take several months or more, many enterprise teams go live with HubSpot in a matter of weeks, especially with the right partner to guide the process.
3. What are the key cost differences between HubSpot and Salesforce?
Salesforce often incurs hidden costs like integration work, development time, and admin resources. HubSpot’s pricing is more transparent and its modular design reduces overhead by eliminating the need for constant customization and maintenance.
4. Will I lose important data or functionality in the migration?
Not if the migration is done properly. A certified partner can help map and migrate your Salesforce data including contacts, deals, activities, and custom fields — while ensuring critical workflows and automations are rebuilt in HubSpot.
5. Can HubSpot integrate with my existing tech stack?
Absolutely. HubSpot offers native integrations with hundreds of tools and a robust API for custom connections. If it connects with Salesforce, it likely connects with HubSpot, too.
6. What’s the cost of not switching? Use our free CRM Health Audit to spot revenue leaks in your current setup.?
If you’re dealing with low adoption, high costs, fragmented tools, or a CRM that’s slowing down your go-to-market teams it’s a good time to re-evaluate. Especially before a Salesforce renewal or major system overhaul.
7. What You Lose by Delaying the Switch?
- Rising admin costs/year
- Missed revenue from poor adoption
- Competitive disadvantage (e.g., slower AI adoption)
Schedule a free consultation to evaluate your CRM landscape.
