P-Cure:
Patient Centric Proton Therapy
Biotech
Biotech
Introducing new technology is challenging; adding human life to the equation makes it truly monumental. P-Cure is a unique company standing at the forefront in the war against cancer.
P-Cure’s cutting edge solution makes medical treatment accessible to more patients than any competitor, however, it was challenging for them to differentiate themselves from the technological giants in the category. P-Cure brought on SAGE to help them tackle this. From brand development to strategy and implementation, SAGE worked hand in hand with P-Cure, truly serving as their external CMO, and taking them to new heights as an industry giant in their own right.
Company
P-Cure shifts the paradigm of patient positioning and real-time adaptive therapy to maximize the benefits of proton therapy. The BioTech company delivers a comprehensive solution for precise patient treatment planning and delivery, and expands access to proton therapy with more affordable proton facilities. P-Cure puts the patient first.
Industry
BioTech
Website
Marketing Objectives
- Create brand awareness to distinguish P-Cure from its competitors
- Fulfill the role of external marketing department and maximize exposure and trust within the budget framework
- Drive pipeline growth through relationships with Beam Manufacturers, Treatment Planning Providers and Center Developers; and to create pull through demand from health care providers and radiation oncology centers
- Be recognized as the “gold standard” for imaging and positioning in proton/radio oncology therapy
- Create value for potential merger and acquisition partners
- Build awareness and credibility with potential investors and collaboration with market leaders in the field
Strategy
- Crystalize P-Cure uniqueness over their competition
- Create new brand story - Patient Centric Proton Therapy
- Establish a new visual identity based on the new brand story and new tone and voice with strong messages
- Build database of potential business partners, medical physicists, hospital owners and analysts
"Sarit revitalized our brand completely. She's brilliant and a master marketer."- Michael Marash, Founder & CEO
Tactics
- Thought leadership and PR
- Professional trade shows
- Sales tools and collateral
- Testimonial video
- Professional LinkedIn group
- New website
- Leading doctors' visits at North Western Medicine Proton Therapy Center in Chicago to see the installed P-Cure solution used "live" with cancer care patients
- Implementation of new brand visuals in office interior design, trade show booth design and other various touch points
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