Patient Centric Proton Therapy
Introducing new technology is challenging; adding human life to the equation makes it truly monumental. P-Cure is a unique company standing at the forefront in the war against cancer.
P-Cure’s cutting edge solution makes medical treatment accessible to more patients than any competitor, however, it was challenging for them to differentiate themselves from the technological giants in the category. P-Cure brought on SAGE to help them tackle this. From brand development to strategy and implementation, SAGE worked hand in hand with P-Cure, truly serving as their external CMO, and taking them to new heights as an industry giant in their own right.
P-Cure shifts the paradigm of patient positioning and real-time adaptive therapy to maximize the benefits of proton therapy. The BioTech company delivers a comprehensive solution for precise patient treatment planning and delivery, and expands access to proton therapy with more affordable proton facilities. P-Cure puts the patient first.
- Create brand awareness to distinguish P-Cure from its competitors
- Fulfill the role of external marketing department and maximize exposure and trust within the budget framework
- Drive pipeline growth through relationships with Beam Manufacturers, Treatment Planning Providers and Center Developers; and to create pull through demand from health care providers and radiation oncology centers
- Be recognized as the “gold standard” for imaging and positioning in proton/radio oncology therapy
- Create value for potential merger and acquisition partners
- Build awareness and credibility with potential investors and collaboration with market leaders in the field
- Crystalize P-Cure uniqueness over their competition
- Create new brand story - Patient Centric Proton Therapy
- Establish a new visual identity based on the new brand story and new tone and voice with strong messages
- Build database of potential business partners, medical physicists, hospital owners and analysts
"Sarit revitalized our brand completely. She's brilliant and a master marketer."- Michael Marash, Founder & CEO
- Thought leadership and PR
- Professional trade shows
- Sales tools and collateral
- Testimonial video
- Professional LinkedIn group
- New website
- Leading doctors' visits at North Western Medicine Proton Therapy Center in Chicago to see the installed P-Cure solution used "live" with cancer care patients
- Implementation of new brand visuals in office interior design, trade show booth design and other various touch points
Knowledge Management Platform
SAGE provided lead generation, lead nurturing, and drove visitors to the website through a targeted campaign. The “Happy Agent, Happy Customer” campaign aligned the messaging needed to reach the target market and drive sales.
3D Imaging Processors
SAGE serves as Inuitive’s marketing department. We sit at the Inuitive offices and provide a complete range of marketing services from strategy and branding to messaging, trade shows and PR -- positioning their small chip as the key for engineers to create endless virtual worlds.
Preventing Machine Downtime
Industry leader 3DSignals’ cutting edge technology eradicates manufacturing and production machine downtime. A few months ahead of the their first international trade show, they brought on SAGE to provide messaging, sales tools, and marketing strategy. The show was a huge success.