Gaviti:
Accounts Receivable Collections Software

Accounts Receivable Collections Software (Fintech)

Accounts Receivable Collections Software (Fintech)

Gaviti is an accounts receivable collections software created to help collections teams get paid faster. The innovative solution optimizes the complete collections process, from automating highly personalized dunning emails to perfecting task management. In June 2020, Gaviti was a quickly growing startup looking for an in-house team to take over their marketing management, strategy and execution. With SAGE’s expertise, Gaviti’s business and pipe-line underwent an in-depth revamp. The SAGE team took over full marketing ownership from messaging to implementing organic as well as paid campaigns and SEO optimization, conducted CRM on-boarding for marketing automation through HubSpot, and created a variety of engaging marketing assets for PPC campaigns. SAGE also built nurture sequences to fill the funnel with pertinent leads, increasing Gaviti’s business success. Today, the company’s sales team is working hand in hand with SAGE, who provides all marketing artillery to enable double digits growth for Gaviti. Gaviti, which has more than doubled in size since the beginning of this successful partnership, attends and hosts industry webinars and is acknowledged as a leading solutions provider in the industry.

COMPANY

Gaviti’s platform empowers companies to get more of their invoices paid, faster. The fintech solution optimizes the entire collections process, from perfecting task management to automating highly personalized dunning emails. 

Industry

Accounts Receivable Collections Software (Fintech)

Website

https://gaviti.com/

Marketing Objectives

  • Strategize and execute Gaviti’s marketing activities
  • Foster brand awareness and thought leadership
  • Drive website traffic through both organic and paid channels
  • Fill the pipeline with relevant leads and nurture them into new business opportunities 
  • Utilize HubSpot to automate campaigns and maintain positive customer relationships

STRATEGY

  • Generate relevant leads and nurture them into business deals
  • Analyze competitor activity and maintain a sharp awareness of the AR solutions industry
  • Refine brand and messaging across all platforms 
  • Connect with industry partners through webinar attendance and hosting
  • Establish an effective CRM function, including lead nurturing and automated marketing campaigns
  • Create and utilize relevant assets for social media and website promotion
  • Conduct LinkedIn outreach, paid digital advertising, and email marketing
“Working with SAGE has been a fantastic experience. The team is very dedicated and is always thinking of new ways to elevate our brand and fill our pipeline with relevant leads.” – Yan Lazarev, Co-founder and CEO of Gaviti

Tactics

  • Orchestrating all marketing activities to generate sales and increase revenue
  • Email marketing and lead nurturing
  • Automated LinkedIn outreach campaigns
  • Creation of engaging assets: blogs, eBooks, case studies, videos
  • Webinars with key players in the industry
  • Website redesign and management
  • SEO optimization 
  • Monthly reporting of business performance
  • Associations and trade shows research, management, preparations, and followup

 

Results

Website Traffic & SEO

  • 14x increase in new website visitors from May 2020 (180 new website visitors per month) to October 2021 (over 6,000 new website visitors per month)
  • Over 400% monthly increase in overall traffic (website sessions)
  • Gaviti is now found on the first page in Google searches for several strategic keywords 

Email Campaigns

  • 19.81% average open rates, with top emails reaching 45%
  • 5.61% average click-through rate

Lead Generation & Content

  • Increased leads by 400% in the first 18 months
  • Nearly 20% of new leads were generated through sponsoring several live webinars and one-on-one meetings with financial executives
  • Grew MQLs by 5x from paid gated activities every month using gated assets such as ebooks, white papers, case studies leading to landing pages, etc.