KMS Lighthouse:
Knowledge Management Platform
Knowledge Management
Knowledge Management
KMS Lighthouse’s platform for knowledge management empowers both call center agents and customers with quick, easy, and accurate information, addressing two major pain points in the industry: lengthy phone calls and lengthy employee training time.
KMS hired SAGE because at the time they had limited number of leads coming in, KMS didn’t leverage lead generation and lead nurturing processes, the website also didn’t maximize its potential in terms of traffic and quality visits. SAGE provided lead generation, lead nurturing, and drove visitors to the website through a targeted campaign. The “Happy Agent, Happy Customer” campaign aligned the messaging needed to reach the target market and drive sales.
Company
KMS Lighthouse’s next-generation knowledge management solution enhances every engagement by empowering providers and end-users with real-time access to accurate and consistent knowledge to improve provider and end-user experience alike. The powerful search functionality dramatically improves engagements across all service and sales channels.
Industry
Knowledge Management
Website
Marketing Objectives
- Create demand generation and business opportunities
- Raise brand awareness and thought leadership
- Brand alignment. Make sure messaging is simple and consistent
- Generate targeted activities per vertical to make sure we target relevant audience and answer relevant needs
- Drive traffic to the website
- Measure and report on all the different marketing activities performance
- Manage the marketing team and the SDR
- Use the HubSpot to effectively execute automation campaigns and nurture the leads
Strategy
- Competitive analysis
- Defining the different buyer personas
- Refine the brand and the messaging
- Lead generation strategy
- Outreach on LinkedIn
- Paid digital advertising
- E-Mail marketing
- Thought leadership and content strategy
- Identify trends and insights, optimize spend and performance based on insights
- Growth strategies
Tactics
- Webinars and trade shows
- PR
- Use cases
- Case studies
- Email nurturing campaigns
- Bi-weekly blog posts
- New website content
- E-Book
- Digital advertising campaigns
- SEO
- Social engagement
Results
- Generated 150 leads within three months
- 130% increase in organic search
- Implemented branding process
- Segmented entire database
- GDPR compliant
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