Radiflow:
OT/ICS Cybersecurity
Radiflow is an OT/ICS cybersecurity company that offers products and services to detect, monitor, and mitigate cyber risks in industrial environments. The company supports end-users and channel partners to provide a fully managed lifecycle of ICS cyber management solutions.
Radiflow is a global company and has offices and partners in EMEA, USA, and APAC. Its field-proven solutions are deployed in over 7,000 sites worldwide. Several months ago, a majority of the company was bought by a global conglomerate, Sabanci Holdings, who themselves operate in industrial environments, such as Power Generation & Distribution, Energy, and Manufacturing.
As an OT Cybersecurity vendor that was globally growing, Radiflow needed someone that can tell their story to the right audiences with the right messaging and create trust & credibility amongst decision-makers in the OT/ICS landscape. They needed a comprehensive solution that would build the go-to-market strategy, along with awareness and lead generation programs. SAGE Marketing was recommended to Radiflow via word of mouth and testimonials from other tech companies, and so the connection was made.
COMPANY
Established in 2009, Radiflow is an OT/ICS Cybersecurity vendor focused to protect industrial environments and critical infrastructure asset owners and operators, utilizing its IDS and Risk Assessment & Management solutions. Its business-driven approach provides CISOs and decision makers with tools and solutions that helps them create brilliant OT security programs towards achieving Cybersecurity Resiliency
INDUSTRY
OT/ICS Cybersecurity / Network Security
WEBSITE
https://www.radiflow.com/
MARKETING OBJECTIVES
- Establish the company’s presence and awareness in EMEA, USA, and APAC in the relevant industries
- Build a Go-to-Market strategy that will generate demand and create trust and credibility amongst prospect industrial companies
- Build a continuous pipeline of leads that will support the sales department and create hi-quality opportunities
- Increase organic and paid website traffic on an ongoing basis
- Create compelling content segmented by targeted industries
- Increase social media presence and awareness in leading SMM channels
STRATEGY
- Define the positioning and messaging of the company; creating differentiation from its competitors
- Build a new website that will be compelling to users and transcend the company’s value proposition, leading to form submissions and Demo requests
- Create a constant leads pipeline to enrich the sales funnel with hi-quality and relevant leads and opportunities.
- Deploy a marketing CRM system (Hubspot) to manage a full marketing lifecycle
- Create demand generation programs that elevate the brand, create awareness and demand that will engage targeted audiences
- Build and manage thought leadership campaigns with leading cybersecurity associations on a global scale to grow the company’s footprint in targeted geographics
Working with SAGE Marketing helped us create the necessary marketing foundations to achieve our business goals. Their holistic approach and comprehensive activities contributed to our growth, brand credibility and increased our sales pipeline. That's what you look for when hiring a CMO as a service company! Ilan Barda, CEO Radiflow.
TACTICS
- Building and deploying marketing infrastructure including CRM and HubSpot marketing automation
- Creating industry-based content on a an ongoing basis
- Attending global conferences & events
- Implementation of online & offline SEO tactics
- Building a new website
- Building and managing lead generation campaigns across multiple channels
- Executing a variety of demand generation campaigns
- Building & executing LinkedIn Outreach campaigns generating meetings
- Email marketing: building and managing automated nurturing campaigns
- Creating social media posts and campaigns to grow presence and trust
RESULTS
Lead Generation & Brand Awareness
- Increase in total leads grew by 400% in 1 year
- Increase in SQLs grew by 150% in 1 year
- Content downloads leading to leads grew by 270% in 1 year
Website Traffic & SEO
- Increase in website traffic - 300%Growth in 1 year
- 2021 - 2,307 unique visitors; 2022 - 6,960 unique visitors
- LinkedIn followers - 500% Growth in 1 year
- 2021: 1,591 followers 2022: 7,773 followers
- LinkedIn Post Engagement rate - 4 x more compared to competition
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