Recruiters LineUp:
Recruitment Search Platform

Recruitment

Recruitment

When Recruiters LineUp was considering to pivot their focus and offerings to service specifically HR managers in the U.S. dealing with recruitment and searching for a specific type of recruitment firm, they sought out SAGE to help them with a complete rebrand. With SAGE’s help they soon chose a name and brand story, built a new website, and started marketing to those who needed their services most. SAGE provided the industry pioneer with full scale digital marketing strategy and tactics, lead nurturing campaigns, and a steady stream of content to drive leads further down the sales funnel.

15
Working months
+830%
Growth in website traffic
+2,000%
Increase in leads

Company

Recruiters LineUp is the first and largest recruitment search platform designed to help HR managers find the right recruiting firm for their needs. The platform solves a significant challenge experienced by HR managers in the U.S. -- having to select from over 20,000 recruitment agencies.

 

Industry

Recruitment

Website

www.recruiterslineup.com

Marketing Objectives

  • Position Recruiters LineUp as a free service and a leading brand aimed to help the HR ecosystem when searching for a candidate via recruiting agencies
  • Increase leads, generate traction to the web platform in order to generate business
  • Build brand awareness - while dealing with the challenge of market education - that Recruiters LineUp is a completely new type of service in the HR recruitment category
  • Generate relevant content categorized by market, geography and profession
  • Create both organic and paid digital presence to extend exposure to the Recruiters LineUp service
  • Manage social and take an active role in the HR communities at LinkedIn, Twitter and Facebook to make sure the Recruiters LineUp service is well known
 

Strategy

  • Introducing Recruiters LineUp as a necessary service to boost brand awareness
  • Creating demand and generate leads
  • Ongoing engagement with the HR service users
  • Building a beautifully interfaced website for easy navigation for users
  • Increasing lead generation
  • Refining the entire sales process
  • Improving all messaging and communication
  • Developing an effective online presence
"Sarit led our team to make Recruiters LineUp brand transition exciting. She orchestrated the whole process to make sure our new messages, the user interface and our digital presence are smart and effective."
- Oded Rozenblum, CEO

Tactics

  • New and easy to use website
  • Full scale digital marketing
  • Vast amount of content: case studies, education articles, blog articles, newsletters
  • SEO and lead generation campaigns
  • Lead nurturing campaigns
  • Ongoing communicate with HR managers
  • Social media management
  • E-Mail marketing and a monthly newsletter
  • Paid campaigns (Google awards, Re-Marketing, Facebook and LinkedIn adverts)

Results

  • Positioned Recruiters LineUp as a leading brand in the HR ecosystem
  • Increased leads, generated traction to the web platform and grew the business
  • Secured brand awareness
  • Generated relevant content categorized by market, geography and profession