How SAGE prepared 3DSignals for a major tradeshow in Germany by equipping them with marketing and sales tools.

Company

3DSignals’ acoustic monitoring and deep learning technology monitors sensory data from production line machinery, identifies anomalies, and classifies patterns of equipment failure to predict and prevent issues before they interrupt production.

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Goals

Position 3DSignals in the Industrial IoT market leading up to Tube 2016 in Dusseldorf, Germany.

Establish the brand as a leader in the IoT industry

Create relevant, consistent and engaging sales enablement tools.

Making sure 3DSignals presence at the Tube and Pipe show would generate business traction and leads.

5,000

Contacts in a database of manufacturers and business partners

Strategic meetings scheduled at the trade show

New business opportunities in the pipeline

Challenge

3DSignals approached SAGE right after they received seed investment from Grove Ventures and decided to present their acoustic IoT solution at the Tube and Pipe trade show in Dusseldorf, Germany. The company founders were uncertain when it came to bringing their breakthrough high-tech solution to a low-tech traditional and conservative market like steel tubes and pipes manufacturing. They were overwhelmed and had little knowledge about how to reach potential customers in the field of manufacturing.

Solution

SAGE provided 3DSignals with comprehensive marketing and sales tools to help them succeed at the show. And indeed, the company succeeded with flying colors at the tradeshow, sparking 10 new business opportunities, holding 15 strategic meetings, and developing a contact database of 5,000 manufacturers and potential business partners.

Our role

In order to achieve these goals, we took the following actions:

Crystallized industry pain points.
Refined the target market (3 different audiences: tube and pipes manufacturers, machine manufacturers, and saw blade manufacturers).
Developed a focused solution with business and operational value.
Created and distributed relevant, valuable content to the market and the community.

Results

Created a pipeline of over 10 different business opportunities

Developed a 5,000-contact database made up of manufacturers and business partners.

Set 15 strategic meetings at a very prominent trade show.

What the client
had to say

Marketing expertise like Sarit's is not to be taken for granted. From the big picture to the smallest detail, she weighs in and leads us in the right direction, always.