- Case Studies
- Hyperspectral Imagery
Living Optics, founded by Oxford University alumni, is on a mission to change the way we see the world around us. Their pioneering technology captures data inaccessible to the human eye and conventional cameras and delivers information in an affordable and portable solution for a diverse range of industrial and consumer applications.
Headquartered in the U.K, they sought a partner with a proven track record of success who could kick off their marketing and boost the product launch of their unique camera. They chose SAGE for having a great competitive edge over their British rivals - the Israeli “start-up nation” mindset and a unique CMO-as-a-service business model (you can read about the start-up nation mentality in our eBook).
open websiteEstablish Living Optics as a leading globally recognized and commercialized brand by creating credibility in the ecosystem
Set Living Optics’ camera as a breakthrough solution for computer vision developers in the Hyperspectral Imaging industry
Launch Living Optics' groundbreaking Hyperspectral Imaging Camera with maximum impact
Speaking opportunities at the conference
Increase in new website visitors
Interviews with credible media outlets
Living Optics, despite its revolutionary product, recognized the need for a strategic approach to translate its vision into a successful brand and product launch. SAGE recommended setting the sights at SPIE Photonics West, the premier annual photonics conference and trade show in San Francisco, attracting the world's leading researchers and technologists. This strategic decision aimed to leverage the event's reach and recognition to drive Living Optics onto the global stage. Key challenges included:
Establishing a unique brand identity: Cutting through the competitive noise and defining a clear, differentiating brand tone for Living Optics in the hyperspectral imaging industry.
Developing a holistic marketing event strategy: Creating a comprehensive pre-launch, launch, and post-launch plan to maximize impact and effectively guide Living Optics through each stage, setting the foundation for future growth.
SAGE orchestrated a meticulously structured pre-launch half-a-year plan which included creating the LO’s story and brand messaging positioning the company as a unique disruptive solution - different from the competition. Creating all the infrastructure before the launch to make sure the company has manifested and stunning brand-new website and collateral, as well as featuring captivating visuals and a compelling product video. The social platforms as well as the CRM are ready and tuned to collect traction. Through media outreach and a refreshed corporate movie positioned Living Optics as an industry expert.
At the heart of the strategy was the show itself. At the elegantly designed 36 sq. metre booth, captivating graphics showcase the camera's diverse uses. Three demo areas and dedicated seating areas facilitated interaction with potential customers. A comprehensive promotional campaign and targeted outreach ensured high visibility and connections with key journalists and potential leads.
For startups seeking a truly comprehensive marketing partner, look no further than SAGE. Shared vision is the cornerstone of any successful partnership, and SAGE have been great at aligning to ours. They impressed us with their persistence, professionalism and responsiveness to our needs across the board. If you want a partner who goes the extra mile, reach out to SAGE.
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