- Case Studies
- B2C SaaS
ThinkUp is an AI-driven platform designed to support entrepreneurs at every stage of their journey, from the earliest idea to investor-ready business plans. By leveraging advanced AI, ThinkUp provides tailored guidance on market validation, business strategy, and growth planning, helping founders make smarter decisions faster. The platform is built to address the challenges that early-stage entrepreneurs face, offering structured tools, actionable insights, and step-by-step mentorship to turn ideas into viable, scalable businesses.
By combining AI with practical startup know-how, ThinkUp aims to position itself as a trusted partner in turning innovative ideas into thriving ventures.
open websiteConsolidate all marketing and sales management into a unified HubSpot ecosystem, integrating ThinkUp’s proprietary platform and Mixpanel to ensure proprietary product data and the marketing platform communicate seamlessly for real-time, data-driven insights.
Implement a high-impact tracking system for real-time ROI and A/B testing, enabling the team to monitor the direct influence of marketing spend and use advanced nurturing channels to boost product retention and drive user monetization
Scale the user experience through automation by building dozens of structured workflows that guide users through a predefined and high-value customer journey.
Gain full visibility into the customer journey by documenting every touchpoint and attribution channel, allowing the team to understand exactly where users are and what influences their actions
Product Retention
Workflows Automated
Real-time ROI Visibility
1. Inability to attribute ROI and predict revenue impact. With marketing representing a significant expense, ThinkUp lacked the real-time attribution needed to see the direct influence of their marketing moves. Without a clear lifecycle and the ability to track which channels users were exposed to before taking action, the company could not reliably scale paid acquisition or predict the ROI of their growth efforts.
2. Fragmented data and technical system debt. The lack of full integration between ThinkUp’s proprietary platform, Mixpanel and HubSpot created a significant data gap. This fragmentation, combined with existing system bugs and the absence of a proper separation between user and lead statuses, prevented the team from accurately documenting user touchpoints or maintaining a clean, manageable database.
3. Manual user engagement and unstructured nurturing. Prior to the implementation, the platform lacked a structured, automated path for the user experience. Without dedicated nurturing channels or a "machine" of automated workflows, it was difficult to maintain consistent engagement, which impacted product retention and slowed the conversion from trial users to paying customers.
A Data-Driven, Automated Marketing Ecosystem. SAGE transformed HubSpot into the "heart" of ThinkUp’s marketing operations by establishing a seamless integration between their proprietary platform and the HubSpot Marketing Hub. This allowed the two systems to "speak to each other," enabling the team to capture real-time user insights and deliver highly personalized, accurate materials to every entrepreneur on the platform . To create a more structured and scalable user experience, we implemented the following:
End-to-End Journey Mapping and ROI Visibility. SAGE established full visibility into the end-to-end customer journey from first touch to monetization by implementing clear, real-time attribution across all channels and lifecycle stages. This transparency allowed ThinkUp to finally measure the direct ROI of their marketing activities and understand exactly which actions were driving revenue.
Real-time Synchronization and Automated Workflows. By creating a full integration between ThinkUp’s proprietary platform, Mixpanel, and HubSpot, SAGE enabled real-time synchronization between live product behavior and marketing automation. This infrastructure supported over 75 automated workflows, ensuring that users followed a predefined, high-value path without requiring manual intervention from the team.
Strategic User Nurturing and Structured Lifecycle. SAGE developed a fully automated, structured lifecycle that separated user and lead statuses to guide them through critical milestones. These advanced nurturing campaigns directly improved user engagement and successfully converted trial users into paying customers, turning the system into a "machine" that runs in the background to drive growth.
Throughout the project, SAGE acted as a strategic partner and an extension of the ThinkUp team, combining technical HubSpot mastery with deep B2B technology experience to turn the platform into a measurable growth engine
“Working with SAGE’s HubSpot team is a win . On one hand, you have a super professional company with endless HubSpot knowledge. On the other hand, they bring years of experience in marketing working with B2B and technology companies. The combination of the two is powerful. Together, we built dozens of workflows that placed our customers into a very structured journey, and through our nurturing channels, we managed to increase product retention by more than 30% and even convert users into paying customers.”
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