How SAGE made
YouAppi a leading in-app advertising solution by implementing top-notch 360° marketing.

Challenge

When SAGE took over all marketing activities at YouAppi, they struggled with branding, product positioning and lacked effective sales tools that could distinguish them from numerous competitors in Ad Tech. The website’s messaging and design was dated, and with little SEO optimization, organic traffic was decreasing. Furthermore, there were significant differences in the lead management processes employed by the company’s sales and marketing departments.

Solution

SAGE built a brand-new website, marketing strategy and branding for YouAppi. The team produced new blog posts, case studies, and created an arsenal of sales materials to support teams across all geographies. Simultaneously SAGE worked to strengthen YouAppi’s social media marketing activities, cleared and organized Salesforce & Hubspot databases, and executed multiple lead nurturing campaigns. Serving as a global marketing team, SAGE also helped establish common standards and marketing procedures for 15 regional offices.

Our role

In order to achieve these goals, we took the following actions:

• Transitioned from 360 approach and confusing positioning to a full funnel approach, taking both the customer journey and YouAppi’s USPs into consideration.
• Combined two leading solutions into a new product bundle (“Better Together” campaign for user acquisition and re-engagement products) to generate buzz amongst the target audience and expand YouAppi’s portfolio.
• Worked with YouAppi’s regional teams in over 10 countries to create a stronger brand with consistent design, storytelling and unique voice.

Results