YouAppi is a leading mobile app marketing and retargeting platform for premium app publishers and brands. From user acquisition to retention via app retargeting and re-engagement, the Ad-tech company delivers a comprehensive range of mobile marketing solutions. Powered by machine learning and audience targeting, YouAppi’s proven proprietary app retargeting technology finds and retains the most profitable users for the largest consumer brands in the world.
Industry: Mobile Advertising Solutions.open website
Manage and execute YouAppi’s worldwide marketing activities.
Establish the startup as a thought leader and make the brand a global name.
Create sales enablement tools and help offices around the world reach business goals.
Increase business profitability by generating leads.
Increase in tracked website conversions.
Pieces of press coverage in top industry publication.
View to submission rate on landing pages.
When SAGE took over all marketing activities at YouAppi, they struggled with branding, product positioning and lacked effective sales tools that could distinguish them from numerous competitors in Ad Tech. The website’s messaging and design was dated, and with little SEO optimization, organic traffic was decreasing. Furthermore, there were significant differences in the lead management processes employed by the company’s sales and marketing departments.
SAGE built a brand-new website, marketing strategy and branding for YouAppi. The team produced new blog posts, case studies, and created an arsenal of sales materials to support teams across all geographies. Simultaneously SAGE worked to strengthen YouAppi’s social media marketing activities, cleared and organized Salesforce & Hubspot databases, and executed multiple lead nurturing campaigns. Serving as a global marketing team, SAGE also helped establish common standards and marketing procedures for 15 regional offices.
Working with SAGE has been great. The team is dedicated, hard-working and efficient and has helped us to go through challenging times and to cover all our global marketing needs.
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