Marketing (ABM)

Multi-channel, cross-marketing approach using:

  • Email marketing.
  • LinkedIn outreach.
  • Data scraping and enrichment.

Generating leads geared towards:

  • Customers.
  • Partners.
  • Resellers and more.

To fulfill the following objectives:

  • Scale-up sales.
  • Schedule demo calls.
  • Schedule intro and discovery calls.
  • Registration.
  • Meetings.

Our services are highly customizable, and the team will operate as a direct extension of yours. You will work with consistent resources and will enjoy full autonomy and visibility throughout the process and the campaigns.

You sell productswe sell meetings.

The process – LinkedIn & Direct Email 

Onboarding – Research, Learning & Planning (Up to 4 weeks).

  • Kick-off meeting to better understand your business objectives, goals, your product, the target audience, and the competition.
  • Defining campaign personas.
  • Setup & preparations.
  • Launch.


  • Data management (scraping & enrichment).
  • Multi-channel, cross-marketing outreach.
  • Sending connection requests on LinkedIn.
  • Sending 1st LinkedIn message & email messages.
  • Follow-ups, cadences & sequences of all types, and in multiple versions.
  • Detailed personalization & ABM.

Scale-up, testing, monitoring, reporting.

Sales Pipeline

On the job, ongoing sales training
and support for the sales team.

Step 1: Set up.

  • Demo kit – analysis, set up, team training.
  • Elevator pitch.
  • Competitive deck (including Demo analysis, pricing, and product offering). 
  • Pricing structure.
  • Sales automation process – specification.
  • Resources playbook for distributors.
  • Product cheat sheet. 
  • Q&A.
  • Testimonials.
  • Email templates (Biz Dev and Sales).

Step 2: Distributors and channel management.

  • From SQL to customer: structuring effective sales prospects – how to manage leads, shortening sales cycle.
  • Distributor management – goals, KPIs, sales support, and tools.
  • Launching and managing automation of sales process (HubSpot).
  • Competitor info, comparison guides. 

Step 3: Ongoing sales management.

  • Ongoing sales management – weekly meetings with distributors, sales team, market opportunities.
  • Trade shows – participation and sales management before and after show meetings, follow-ups).
  • Supporting price quotes and RFPs.

and Social Media

Everyone is using social media these days. It has changed the way we access information and share data, and is having an increasing influence on us as individuals and as business people, too. 

Social media makes it easier for brands and marketers to step outside the box when it comes to executing online B2B marketing campaigns. 

When done right, successful B2B social media marketing initiatives provide significant benefits to your business: they increase website traffic, develop brand loyalty, help you gain leads and marketplace intelligence, improve sales, and strengthen relationships with your B2B customers.

Social media should be an important element of your B2B digital strategy. Here is what SAGE will help you achieve:

  • Link building and SEO. This will improve your website’s search engine rankings and increase targeted traffic as both Google organic search results and Bing algorithms incorporate social signals into their search results. The more you create and share high-quality, valuable content on social media, the higher you will rank, and the more visible your business will be.
  • Brand awareness. Maintaining your presence on social media also increases brand awareness for your company. SAGE will help you create fresh, branded, quality content that speaks for itself and gives your potential customers a reason to feel excited to visit and follow your social page.
  • Lead generation. Social media works best to connect and engage with your pool of potential clients, and craft endless relationships. We’ll help you build a strong network on your company’s page by improving it with a great bio, call-to-action link, and memorable posts. In addition, we’ll help you generate more traffic to the company’s website by marketing fresh and exciting content on relevant for your business social platforms.
  • Event amplification. Social media is a great channel for promoting events, but you need to approach it strategically. Promoting event and conference attendance on all social media platforms is an important way to connect with stakeholders and show your relevance in your industry. This is an opportunity for your B2B company to be part of a very targeted online conversation and amplify your influence!
  • Thought leadership. This is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience. Using social media to share expertise will make your company stand out from the competition and may convince potential clients to ignite the conversation and work with you.
  • Connect with your employees. The best ambassadors for your company are your employees. Engaging employees through social media is a new strategy that can be very beneficial to your organization. It will strengthen your company culture by connecting employees with similar interests so they can build stronger work relationships. In addition, encouraging your employees to share your brand’s content and add their own insights will be valuable in helping you attract top talent.
  • Attract new talents. Most people check out a company’s social media pages before applying for a job, just like HR specialists search online to learn more about candidates. Having a social media presence allows you to connect with future talents, engage in meaningful conversations, and reduce the costs of sourcing and hiring candidates.

With the explosion of social media popularity in recent years, businesses know that they need to have an active, well-planned, and well-managed social media strategy. SAGE Marketing helps you successfully design, deliver, and manage social media campaigns.

As a full-service marketing agency, our capabilities include:

  • Social media management.
  • Paid ads management including Google Ads.
  • Blog writing.
  • Influencer marketing.
  • Community building.
  • Video production.
  • Visual asset creation (photos, infographics).
  • Contest management.

SAGE will be the driving force behind the scenes of your brand presence on various channels, such as Twitter, LinkedIn, Facebook, Instagram, and more. We always invest our time and effort in creating powerful messages that engage new and existing users.

PR, Awards, and Recognition

PR (public relations), awards and recognition offer a powerful marketing advantage for several reasons.

They help you:

  • Stand apart from your competitors.
  • Position your company as a leader in your field.
  • Inspire your team.
  • Highlight your team’s capabilities and achievements.
  • Remind clients and prospects of your dedication to excellence.
  • Generate positive media coverage.

SAGE skillfully employs all the necessary methods to achieve this by the strategic use of marketing, public relations, advertising and social media platforms

Tradeshows and Events

From visibility to credibility, exhibiting at a trade show has numerous benefits for your business. Trade shows and events are a great way to generate leads, nurture prospects, build brand awareness, expand distribution, or enhance relationships with existing customers.

SAGE will provide you with support for any trade show or event, including:

  • Planning, organizing, coordinating, and promoting different types of company and third-party events such as trade shows, partner events, workshops and speaking engagements.
  • Supervising and coordinating the activities of event vendors. 
  • Providing guidance to the sales team on exhibiting and participating in the event.
  • Managing event budgets.
  • Preparing necessary contracts.
  • Coordinating appointments and pre-scheduled meetings.
  • Following up with prospects and sending thank you emails and nurture campaigns after the show.

SAGE Marketing has years of experience navigating trade shows and events to best position startups, gain exposure and recognition, and maximize results.

Speaking Engagements

What is the true value of speaking engagements and how do they fit into an overall marketing strategy? Speakers can be the best advocates

Speaking engagements are a natural and important part of content marketing: it helps to increase your company’s visibility, credibility, and name recognition among your target audience to communicate your message and build brand awareness. It can also increase sales

Speaking at an event or a webinar can be a great opportunity for companies to establish the speaker as a thought leader. It also increases the company’s profile in the minds of the target audience, and both the speaker and company can gain credibility and trustworthiness.

SAGE builds and implements a multi-channel promotional plan around speaking engagements to boost brand recognition, enhance thought leadership, and add a competitive advantage. An example plan might include: a blog about a similar relevant topic, sharing the speaking engagement teaser or video on the website and via email marketing, social media posts, and PPC campaigns to share value with potential audience and customers.


Webinars (online seminars) can be an excellent addition to your marketing program. They are a great way to increase awareness, build trust, and generate high-quality leads. A webinar is one of the few B2B global marketing tactics that provides quick, effective results in the form of eligible leads.

Some key advantages of educational webinars are:

  • They reach a targeted audience.
  • They engage participants.
  • They enhance brand awareness.
  • They are cost-effective.

Webinars play a pivotal role in generating success stories for a business.

A lot goes into creating a webinar – it doesn’t just stop at the presentation slides. 

SAGE will take the advantage and repurpose the webinar content into assets such as: 

  • Case studies.
  • Blog posts.
  • Email marketing.
  • Infographics.
  • Clips for social media.
  • And more!

Inbound Marketing and Demand Generation Campaigns

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors. – Philip Kotler

Marketing campaigns promote products through different types of media, such as social media, advertising, events, print, etc. It is the most effective strategy and delivers measurable results in increasing customer loyalty, visibility, and conversions and sales. 

An effective campaign is designed to: 

  • Develop a strategic message.
  • Disseminate the message via channels that reach the target audience. 
  • Inspire the audience to take certain actions.

Every successful marketing campaign requires a mixture of channels and strategies, which can include advertising, direct marketing, events, social media, and content marketing. SAGE takes complete ownership of the campaign marketing strategy from start to end. We plan, monitor, execute, track, and analyze the campaign to maximize results.