What is the true value of speaking engagements and how do they fit into the overall marketing strategy? Speakers can be the best advocates. Speaking engagements are a natural and important part of content marketing: it helps to increase your company’s visibility, credibility and name recognition in your target audience to communicate your message and build brand awareness. It can also increase sales.
Speaking at an event or a webinar can be a great opportunity for companies to establish the speaker as a thought leader. It also increases the company’s profile in the minds of the target audience, and both the speaker and company could gain credibility and trustworthiness.
SAGE will build and implement a multi-channel promotional plan around each speaking event to boost brand recognition, enhance thought leadership and add a competitive advantage. An example plan might include: a blog about a similar relevant topic, sharing the speaking engagement teaser or video on the website and via email marketing, social media posts, ppc campaigns and more to share value with potential audience and customers.< To all Services