Targeted Messaging

In communication…less is more. You have to sharpen the message to cut into the mind. You have to jettison the ambiguities, simplify the message and then simplify it some more if you want to make a long-lasting impression.  Al Ries and Jack Trout (Positioning: The Battle for Your Mind, New York: Warner Books)

Successful branding and messaging are a company’s most influential marketing tools. Smart B2B messaging can drive marketing and sales forward, positioning you to better reach and connect with the businesses who matter to your success. 

Focusing on your brand messaging before launching a marketing campaign or website will enable you to better

  • Capture your prospect’s attention
  • Establish a connection between your brand and your audience 
  • Turn your audience from strangers into educated consumers

Effective B2B messaging can help your company get noticed and reach prospects with strong positioning, calls-to-action (CTA), and valuable content. 

SAGE lives to get the message to the target audience.

Our B2B targeted messaging plans focus on:

  • Distinguishing products and services (STP: segmentation, targeting and positioning)
  • Building and grow brand recognition
  • Marketing across all communication channels, whether it’s for PR, sales or content marketing.
  • Positioning your company as a main resource
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