On-the-job, ongoing sales training
and support for the sales team.
Step 1: Setup and orientation
- Demo kit – analysis, setup, team training
- Elevator pitch
- Competitive deck (including Demo analysis, pricing, and product offering)
- Pricing structure
- Sales automation process – specification
- Resources playbook for distributors
- Product cheat sheet
- Q&A
- Testimonials
- Email templates (Biz Dev and Sales)
Step 2: Distributors and channel management
- From SQL to customer: structuring effective sales prospects – how to manage leads, shortening sales cycle
- Distributor management: goals, KPIs, sales support, and tools
- Launching and managing automation of sales process (HubSpot)
- Competitor info, comparison guides
Step 3: Ongoing sales management.
- Weekly meetings with distributors, sales team, exploring market opportunities.
- Trade shows – participation and sales management before and after show meetings, and follow-ups.
- Supporting price quotes and RFPs