During our initial consultation, we’ll establish your current and future objectives and lock down the scope of work, timeline, and budget.
We start our work with every new client by asking what your expectations from us (SAGE) are. If you were to evaluate our work after three months (short-term), six months (mid-term), and one year (long-term), what would YOU count as success?
Is it going to be the number of business opportunities, the increase in traffic volume to the website, or the number of articles published about the company? Is it the increase in LinkedIn engagement, maturity of the website, or your ranking on Google?
We also ask: what’s your budget? How much money are you willing to invest in marketing activities to bring business? What is your ideal cost per lead?
Why do we ask? In order to create a marketing plan that suits you and your business objectives. The plan will include a detailed map of your business goals and how we plan to help you reach them.
We will also identify the various tools, channels, and resources that we believe are necessary to reach those goals.
We build your plan in a way that targets the ideal market segments and fitting marketing channels, ensuring that we reach your ideal customers and generate leads.
With a proper B2B marketing framework, we can create targeted strategies that will help in qualifying, generating, and converting quality leads, eventually boosting sales.