What is the true value of speaking engagements and how do they fit into an overall marketing strategy? Speakers can be the best advocates.
Speaking engagements are a natural and important part of content marketing: it helps to increase your company’s visibility, credibility, and name recognition among your target audience to communicate your message and build brand awareness. It can also increase sales.
Speaking at an event or a webinar can be a great opportunity for companies to establish the speaker as a thought leader. It also increases the company’s profile in the minds of the target audience, and both the speaker and company can gain credibility and trustworthiness.
SAGE builds and implements a multi-channel promotional plan around speaking engagements to boost brand recognition, enhance thought leadership, and add a competitive advantage. An example plan might include: a blog about a similar relevant topic, sharing the speaking engagement teaser or video on the website and via email marketing, social media posts, and PPC campaigns to share value with potential audience and customers.