Strategy and Go2Market

A great B2B go-to-market strategy is a must, and it doesn’t have to be complicated!

Our extensive market research paints a complete picture of:

  • Audiences and decision-makers
  • Buyer journey mapping
  • Competitive positioning and messaging
  • Sales strategy
  • Value proposition
  • Focusing on major pain points among the target audience

With over 20 years of hi-tech marketing experience, we know how to best position your company amongst your competitors by conducting objective and highly accurate competitive analysis to determine how you can highlight your company’s unique value proposition.

We believe in the importance of people-to-people connections, and we work hard to ensure the tone and voice of our marketing materials always foster this.

The elements of a successful market strategy should always include:

Understanding the ‘buyer persona’:

  • Who are your customers? Who are the decision makers? Who are the users?
  • Where are they?
  • And most importantly, what is it that keeps them up at night? What core problem does your product solve for your target customers?
  • How do you solve this problem? Are you solving this problem with a unique technology or process?

We approach potential customers based on various relevant attributes such as demographics, buyer behaviors, attitudes, or needs (i.e. segmentation), and then we identify the segments most attractive to you and the ones you are best able to serve (i.e. targeting).

Market segmentation is a key process in any marketing strategy, for insights from market research to determine who is most likely to purchase your product, solution, or service. What we’re looking for is not just someone that could potentially buy, but someone that needs to buy. Which verticals should we approach? Our message and approach should be tailor-made in a granular way to each and every one of them. 

B2B Go-to-Market strategy solves a compelling business problem in a differentiated manner. It is based on: market and buyer personas, market trends, competition, product offerings and pricing. Moreover, it is important to consider the best way to reach customers: direct? via distribution? channels? partners?

The brand strategy is essential for companies that want to differentiate themselves from the competition. Your brand strategy defines what you stand for and how you’ll communicate with the market. What is the single most important value that the company presents to the world? We believe in the importance of a coherent brand identity, and once a company gets its brand just right, it is very likely that all the other parts of the marketing mix will fall into place. Branding sits at the core of a company’s philosophy because a company’s brand is what makes the company who it is. 

< To all Services