Marketing on HubSpot with the power of automation

Blog Hubspot Start-Up Tips

The first order of business in a startup is product development and fundraising. Marketing and sales are the next big hurdles. When marketing on Hubspot, the power of automation is your secret weapon.

Many of our startup clients are building their growth strategies for sales and marketing with automation. This is the process to standardize manual, time-consuming tasks while personalizing the message to the target audience.

A comprehensive platform like HubSpot B2B for Marketing and Sales, helps organize everything on one platform. With over 300 software integrations, companies can be more efficient with their limited resources.

Saving time and money, automation gives companies a framework to bring in new leads. Nurturing them through their journey until they are ready to buy or not, is the foundation for success.

Attracting and nurturing hot leads that could turn into a sales opportunity is the goal!

Hubspot for MARKETING

All content and marketing efforts are tracked on the HubSpot platform.

Inbound marketing is when leads find you through valuable content on social media, for example, and then come to your site. Once leads engage with your company on social media, complete a form, download content, read your blogs, view videos, or start talking on chat bots; it’s time for the conversation to continue.

Outbound Marketing is when the company makes the initial first contact with their target audience. They could be running ads offering relevant content, cold calling, or emails. LinkedIn outreach to individuals, all require lots of effort and the data must be captured and documented into a CRM.

If a lead considers your solution an asset to their business, they will convert at a higher rate. Harder to close leads, should be nurtured. You choose where they belong, and no one is forgotten.

The Tools are Powerful and Intuitive

  • HubSpot B2B Marketing provides easy-to-use tools like templates for landing pages, emails, social media posting, blogs etc. Marketers can concentrate on content without having to be a developer or a graphic artist.
  • The analytics tools report on the number of visitors, their source (organic or paid), and what path they are taking to becoming a customer. It answers which effort is the most effective to convert leads into customers as it drills down to the specific asset and campaign.
  • Website views – Ranks the pages and the blog posts for the highest traffic and interaction.
  • Competition posts – Check out their engagement rate. People are motivated to participate because it’s time sensitive.

Hubspot for Sales

Forbes said, “Sales reps spend less than 36% of their time selling and less than 18% updating the CRM.”

So, if we leverage automation, Sales has the time to engage with the most important asset, qualified prospects that have engaged with the brand.

By standardizing the sales process, you will have a road map on what to do for different deal stages.

  • Qualifying the lead – Do they have the budget, the authority, the need, and the timing to act on your solution.
  • Communication is key to creating a relationship – HubSpot offers email sequences, snippets, calendar meeting scheduler, and phone recordings.
  • Follow Up – Once a contact is created all interactions are documented in the CRM – tasks are created, notifications, notes, and recorded calls are all designed to be proactive.
  • Track emails and documents – Know when the email is opened and how many times. See what pages of the document sent are being viewed, for how long, and forwarded to another team member. It is critical information when sending out a proposal.
  • Assets management – Create folders with valuable content to share like videos, white papers, eBooks, and articles.
  • Deal stages– Some stages are automated based on actions ex: proposal is sent, and some must be manually moved by the sales staff.
  • Trigger events – Capitalize on the attendees of a webinar, trade show, or PR event.
  • Reports – All activities can be tracked and reported on by the sales rep, or the team. i.e., Deals closed vs. goals, total deals by stage, revenue forecasting, win/lost report and much more.

The more information the sales reps have at their fingertips the more effective their efforts will be to close the business.

Whether a contact is moving along the sales funnel or must be nurtured by marketing, knowing where the opportunities are and their forecasted closed date are essential to the success of any startup.

HubSpot is the ultimate organizer of marketing content and a tracker of sales efforts! And Sage Marketing is very experienced in helping Startups meet their aggressive goals.

What is HubSpot, and why do over 95K companies in 120 countries use HubSpot?

Blog Hubspot Start-Up Tips

Whether you are just starting a business or company, planning the growth strategy for your business or want to streamline your processes and interactions with customers, a customer relationship management (CRM) solution can promote your business and help you achieve your goals.

In a modern organization, agility and flexibility are the greatest asset of any business. Implementing a CRM system in an organization is the first step towards winning over customers and providing a service that meets their needs.
HubSpot is a CRM platform that incorporates marketing, sales and services, which provides you with all the tools you need to build an amazing customer experience, and not least for your business’ leverage.

7 HubSpot Facts Not Everyone Knows:

  • Using HubSpot increases lead generation by 78%
  • Using HubSpot reduces the cost per lead by 44%
  • Using HubSpot results in a 48% increase in contacts creation
  • Using HubSpot results in a 24% increase in sales
  • Using HubSpot creates a 74% increase in website exposure
  • Using HubSpot results in a 40% increase in organic activity
  • Using HubSpot Increases Your Target Audience by 81%

Impressive, right? And that’s not all!

These are just some of the reasons why today, over 95,000 customers in over 100 countries use HubSpot’s award-winning services and support software to change and enhance customer interaction, providing them with a quality experience.

Some frequently asked questions I come across:
⦁ Why, now more than ever, does my business need a CRM system? How can a CRM solution make my business more productive and profitable?
⦁ Which CRM brand should I choose? And is HubSpot the right system for me?
⦁ How can HubSpot affect my business, and who in my business may benefit from using HubSpot?

Why, now more than ever, does your business need a CRM system?

At the start of 2020, we all had different and varied plans, some of them even grandiose. Among others there were those who wanted to increase their amounts of leads and sales, planned meetings, conferences, business flights, etc… But then, sometime in March, when the Corona came into our lives, everything changed. We had to adapt our business activities to the new reality, and marketing of the INBOUND strategy became uniquely relevant, as businesses were required to turn conferences into webinars, frontal sales meetings into ZOOM calls, and this is where most companies faced the question – where do we go from here?

The conclusion is simple: now more than ever, in the face of a changing reality, it is time to invest and find a CRM system for your business; not just a system for your sales team, but a system that can help all departments – marketing, service and support, management, and of course – sales.

While marketing and sales can be done using the INBOUND strategy using a Frankenstein-like combination of WordPress, Google Analytics, Hootsuite, Moz, Outlook, personal logs, and lots of post-it notes, which are often inefficient, and quite exhausting. In some cases, it can even endanger you, and may cause you to miss opportunities since you will not be able to understand what works and what doesn’t.

By using a CRM system, we can understand how our customers find us? What channels bring us more potential customers? We can monitor the interaction with existing customers and potential customers, see what activities on social media and the internet interest and motivate them to action, what makes them want to learn more about the services and activities your business offers?
Using a CRM system will help you test yourselves better, and can measure whether you have met the goals you have set, and how much money is spent on marketing efforts and their results – ROI? Can we understand what actually works and does not, and what yields results for the business?

Which CRM Should you choose?

To answer this question, one must first understand the customer’s journey.

Unfortunately, many business owners believe the customer’s journey amounts to 3-4 points of contact and interaction before he closes a deal. It could be an internet search, a social media news feed item, an email sent to a customer after filling out a form while downloading free content – and boom! Many think he is ripe for the decision and willing to close the deal – it would of course be ideal if that were the case, but it is far from reality.
In reality, the customer’s journey amounts to between 14 and 40 points of contact and interaction before closing a deal.

Understanding the customer’s journey helps you figure out where to focus your resources in order to bring better results to your business!

In conclusion

HubSpot is a marketing, sales and service platform that makes the sales and marketing system easy to manage, by providing tools for building websites, publishing content, managing social media, sending emails, automating lead cultivation processes and more – all in one platform that combines everything the various teams in your business do.

Want to know more?

Contact us today!

HubSpot for Startups – Notes from a New Marketer

Blog Hubspot Start-Up Tips

A Whole New World

Perhaps you opened this article because you’re a new marketer, or because you’ve heard about HubSpot and are unsure what it really does, or because you’re my friend and I sent you this link to show you the cool stuff I get to do at my new job.

I joined SAGE Marketing two months ago and was immediately enrolled in a HubSpot B2B marketing course with my new coworkers. 

Although I studied advertising in college, we were taught mostly theory and not so much about how to implement marketing/advertising tools. So I’m sure you can imagine that I showed up to the course’s first Zoom meeting quite clueless about what I was about to learn.

First off, let me just say: marketing is intricate. I heard so many new words during that first course – marketing audit, channels, funnel, SEO, lead scoring, PPC flow… the list goes on. 

I remember feeling completely in awe of this exciting world. But I also realized just how interwoven a web the world of marketing is. 

Luckily, Resa Gooding, our instructor, did an amazing job of explaining everything in basic terms so that by the end of the first course, I had an understanding of what we had just learned. 

Over the next six weeks, we did a slow and steady deep dive into the world of marketing. Specifically, I learned how HubSpot can be a great tool to use, especially for startups who are looking to get their marketing off the ground quickly and efficiently.

HubSpot for Startup

To provide a bird’s eye view, HubSpot is a tool that can be used to plan and implement entire marketing campaigns, manage social media ad campaigns, generate and track leads, guide the sales pipeline, streamline customer relationship management, and set up marketing automation for startups and established organizations alike. 

As I learned more about the various aspects that are vital to operating a successful marketing department, I realized how worthwhile a multifaceted tool like HubSpot really is.

It helps companies enrich their leads by guiding them through customizable funnels, filling their pipeline with relevant potential customers and therefore boosting their sales and business performance. HubSpot integrates with companies’ CRMs to make tracking customer interactions smoother and maintaining positive relationships easier. 

At the end of the day, it simply helps companies perform better. 

And for B2B tech startups who pour most of their energy into R&D and fundraising, setting up marketing activities can sometimes be a last-minute scramble.

Luckily for them, HubSpot is easy to set up and can quickly automate all the necessary marketing functions they need, helping them present their innovative solution to the world in an engaging, authentic way that generates leads and boosts business performance.

Making the Most of It

Certainly at SAGE, where all of our clients are B2B tech startups, it is our job to ensure that we have a crystal clear view of every intricacy of their marketing. HubSpot helps us do just that. 

Through HubSpot, we can implement chatbots on our clients’ websites that provide customers immediate clarity on any questions they may have. We can create nurture sequences to guide customers through our customized funnel, resulting in increased lead generation and better business deals. 

HubSpot also enables us build automated email marketing campaigns that drive website traffic and build brand awareness.

And to make sure we cover all our bases, we even conduct HubSpot implementation services, including on-boarding, so our clients know how best to take advantage of the available tools. 

The results speak for themselves. Every client of ours that has implemented HubSpot into their marketing toolkit has seen increases in qualified lead generation, social media engagement, website visits, and brand awareness. 


So if I haven’t made it clear by now – HubSpot is fantastic. It brings peace and order to the constantly moving parts of a company’s marketing activities.

And as a new marketer, it makes me feel confident that I can stay on top of my clients’ marketing needs.

Check out our website for more information on how we utilize B2B HubSpot services to provide top-notch marketing for our clients.