From Lead Volume to Pipeline Impact: A Repeatable Growth Engine for Corsight AI

Challenge

High lead volume, low lead quality: Campaigns were generating a meaningful number of leads, but many were not a fit - resulting in low progression into SQLs and sales opportunities, and a clear gap between marketing activity and pipeline outcomes.

Insufficient optimization across campaign management: Without a structured, always-on approach to optimization (targeting, creative, landing pages, and funnel flow), performance opportunities weren’t fully captured - limiting digital’s ability to maximize qualified pipeline.

Scaling demand generation across multiple geographies: Driving growth across LATAM, Southeast Asia, and the U.S. required tailoring targeting and messaging to different intent levels and sales motions - without sacrificing efficiency or lead quality.

Fragmented messaging and an inconsistent buyer journey: The website and landing pages didn’t consistently reflect Corsight’s positioning or clearly articulate the value proposition across use cases and regions.

Limited field-ready assets for Sales: Sales needed refreshed collateral aligned with the updated positioning and visual language to communicate value consistently and move conversations forward across markets.

Solution

We started by refreshing Corsight’s digital foundation - establishing a new design language across the website and landing pages. The goal was to strengthen positioning, sharpen messaging, and create a clearer, more consistent buyer journey across use cases and regions.

In parallel, we took full ownership of Corsight’s paid media program end-to-end. We rebuilt the campaign structure around the priority markets (LATAM, Southeast Asia, and the U.S.), and shifted performance management from lead volume to pipeline outcomes. To address the root cause of low downstream impact, we introduced lead-quality guardrails across the funnel - tightening targeting, refining messaging to filter out low-intent clicks, and improving lead capture flows to reduce low-fit submissions.

From there, we implemented an always-on conversion optimization process, running continuous A/B tests across ads and landing pages. This created a repeatable system where learnings compound over time and conversion improvements are sustained - not one-off.

To support Sales, we created refreshed collateral that translated the updated positioning into field-ready assets - equipping the team with a consistent narrative and materials they could use across markets to advance conversations.

Throughout the engagement, measurement and reporting were aligned to downstream results, with optimization tied directly to Lead→SQL conversion and digital-sourced opportunities.

Our role

SAGE served as Corsight’s embedded growth partner, owning day-to-day execution and bringing a structured operating model to digital growth.

• Ran the program end-to-end - from planning and prioritization to implementation and iteration - coordinating stakeholders, maintaining a consistent delivery cadence, and translating strategy into production-ready assets with a unified message across markets.
• Proactively introduced marketing initiatives - from content angles and new digital assets to campaign concepts and recommendations for additional channels worth testing.
• By staying close to evolving trends and platform dynamics, we continuously challenged assumptions, identified what was (and wasn’t) working, and brought fresh ideas to keep Corsight’s go-to-market motion current, differentiated, and performance-driven.
• Worked closely with Marketing and Sales to ensure digital efforts supported real pipeline outcomes - not just top-of-funnel volume.

Results