How we built
an engaging story for Inuitive that positioned them as AR/VR chip leaders.

Challenge

As amazing as VR/AR is, the technology that powers it looks like a small indistinct computer chip that only engineers can appreciate. So we needed to both build a story that conveyed the power of this tiny technology AND make sure it was different from the many other competitors’ stories in the industry.

Solution

The story we created for Inuitive centered around their technology being the cornerstone of creation. Much like how Jack’s magic bean in Jack and the Beanstalk led him to a fantasy world, this small chip opens the door for engineers to create endless virtual worlds.

We not only created this beautiful story for Inuitive, but also positioned the brand as a category leader, one whose technology is embedded in augmented reality, artificial intelligence, virtual reality, drones, robots and autonomous cars.

Our role

In order to achieve these goals, we took the following actions:

• Positioned Inuitive’s processor as the core component, the cornerstone for all XR creations, enabling innovators and engineers to create magnificent technologies and products.
• Developed the brand identity as the leader of the XR processor category, synonymous with endless creation ability and technological brilliance, while being easily understood.
• Targeted both decision makers and engineers with a top-down and bottom-up strategy.
• Demonstrated that this processor could be implemented within a variety of markets, across multiple verticals.

Results