Migrating 1,000+ HubSpot Assets and 20,000+ Files in Just 6 Weeks

Company

Auzen is a Swiss-based digital healthtech company revolutionizing hearing care by making high-quality audiology services accessible entirely online. Founded in 2021, Auzen was born out of a need to support patients during the pandemic and has since grown into a multilingual team of certified audiologists and support staff serving clients across Europe in five languages. Backed by Groupe Héron - a Swiss group operating over 500 hearing and optical centers and part of the global Demant family - Auzen offers remote hearing tests, personalized consultations, 4-year warranties, and unlimited adjustments, all at up to 65% lower cost than traditional clinics. With its mission to democratize hearing health, Auzen is redefining how people access and experience audiology care.

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Goals

Seamlessly migrate all operational HubSpot data and assets into a clean, scalable portal.

Rebuild every essential asset: forms, emails, templates, chatflows, reports, and workflows with zero disruption.

Eliminate technical debt, improve CRM clarity, and lay the foundation for continued growth across markets.

20,000+

attachments migrated

250+

workflows rebuilt

450+

reports recreated

Challenge

Auzen’s HubSpot portal had grown fast - and unevenly. From inconsistent workflows to duplicated assets, their CRM was showing signs of strain. The stakes were high:

- 1,000+ live marketing and sales assets

- Active campaigns and automations that couldn’t afford downtime

- 20,000+ sensitive client files (hearing tests, assessments) at risk in a fragmented system

- 250+ workflows and 450+ reports bogged down by inefficiencies

- A tight 8-week deadline to complete the full rebuild without disrupting ongoing operations

Any mistake could mean lost data, broken flows, and serious operational delays. There was no room for error—or for delays.

Solution

A Surgical HubSpot Rebuild—No Downtime, No Disruption.

Our approach focused on recreating all essential marketing and sales assets, while introducing structure, scalability, and long-term clarity.

We migrated over 20,000 attachments, rebuilt hundreds of workflows and reports, and designed a clean, global-ready CRM experience that empowered both marketing and operations teams.

Our role

SAGE acted as Auzen’s strategic migration partner:

  • Scoped, managed, and executed the entire migration
  • Rebuilt all systems, reports, and automation logic
  • Delivered QA, training, and go-live support
  • Provided long-term structure and documentation for internal teams

Results

  • Project completed in just 6 weeks — 25% ahead of schedule
  • Zero downtime, zero data loss, and full continuity
  • Auzen now operates from a clean, scalable CRM aligned with its global roadmap

What the client
had to say

Migration projects are often seen as complicated and high-risk, but working with SAGE made the entire process remarkably smooth. Their team was always available and ready to help, consistently finding solutions even for the most complex or unexpected challenges. They explained every step clearly, making sure we understood the process and felt confident managing our new HubSpot setup going forward. We now have a more scalable system, and are very satisfied with the results SAGE delivered.

Boris Kasavin Digital Project Manager, Auzen

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