How SAGE helped Tadiran recruit 13 distributors in only 4 months, shortening its time to market by 100%

Challenge

Tadiran Group has been creating world-class air conditioners since 1962 by applying its engineering knowledge to development, manufacturing, and innovation. After becoming a market leader of Israeli air conditioning, Tadiran took a strategic decision to enter the global indoor air purification market. 

Who did they turn to? SAGE. In their search for a partner to help them go global, Tadiran found SAGE. The objectives were to establish the company as a global leader in indoor air purification technology by developing a global brand with a distinguished tech story and visual language, identifying the right go-to-market strategy and searching for distribution channels, and by generating more incoming leads.

Solution

First, we conducted in-depth research and mapped out the global market. Based on our analysis, we crafted unique, differentiated messaging and branding to help Tadiran stand out. Then, to multiply revenue and business growth, we launched marketing activities to connect with air conditioner distributors, such as attending conferences and trade shows. Furthermore, we created engaging PPC campaigns and useful content such as blogs and ebooks. Boasting a brand new website, Tadiran is now a globally recognized brand with distribution channels in 12 countries, 13 distributors, and constantly increasing website traffic, social media engagement, and leads.

Our role

In order to achieve the goals we took the following actions:

• Map the air purification global market and investigating the competitive landscape to find a unique value proposition.
• Prioritize leading markets for global penetration.
• Establish the global indoor air quality SAGE marketing team at Tadiran group offices and work on an ongoing basis to execute the brand promise and the marketing strategy Build a strong global brand with unique tone and voice and outstanding look and feel Create effective lead generation campaigns to bring in more distributors and contracts Refresh brand and messaging.
• Conduct and manage paid digital advertising, LinkedIn outreach, and email marketing Set up streamlined CRM operations for lead nurturing and automated marketing campaigns.
• Attend in-person events and conferences to establish brand awareness and build relationships.

Results