This conference gathers Europe’s top leaders across the merchant and payments ecosystem, bringing together senior executives, merchants, banks, and payments ecosystem players to shape the future of payments. Discover the latest developments in merchant operations, understand how new technologies can be applied to solve industry challenges and create new opportunities. The agenda covers themes like open banking, instant payments, fraud & AI, digital identity, wallets, and cross-border / blockchain innovation.
Develop a comprehensive event strategy, including target audience
identification, messaging, social, and marketing materials.
Design and build an eye-catching booth,
train staff, and manage logistics.
Manage booth operations, lead generation, and customer
interactions through demos, presentations, and networking.
Nurture leads, schedule follow-up meetings,
and analyze event data to identify areas for improvement.
Use data to refine future event strategies,
maximizing ROI.