Head of HubSpot and Automation.
Turning data and workflows into actionable insights that fuel business outcomes.
Roman Boruhov is a highly skilled marketing technology and automation leader with deep expertise in HubSpot strategy, CRM implementation, and revenue-driven operational execution. As Head of HubSpot and Automation at SAGE Marketing, a HubSpot Diamond Solutions Partner, Roman plays a key role in helping B2B technology companies unlock the full potential of their marketing and sales systems by aligning strategy, data, and execution for measurable business growth.
Roman’s strengths lie at the intersection of marketing technology and operational excellence — translating strategic objectives into robust automated systems that improve efficiency, increase lead conversion, and empower cross-functional teams. He has led complex HubSpot onboarding, custom CRM implementation, programmable automation, pipeline optimization, reporting frameworks, and systems integration projects for diverse clients. His work helps organizations streamline internal processes, enhance customer engagement, and scale their demand generation efforts with clarity and impact.
With a practical, solutions-oriented mindset, Roman combines technical precision with strategic thinking to drive sustainable change. He understands how to tailor HubSpot and marketing automation to support both immediate goals and long-term growth – ensuring technologies work as true growth engines rather than just tools.
Roman is valued by peers and clients alike for his professionalism, responsiveness, and ability to demystify complex systems – turning data and workflows into actionable insights that fuel business outcomes.
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