COMMUNi is an AI-driven HR platform designed to help organizations foster social capital, strengthen workplace culture, and increase the employee value proposition. Its core mission is to build authentic connections and a sense of belonging within organizations. Using AI algorithms, COMMUNi cross-references employee profiles to spark informal interactions, recognition, and community building around shared interests. As the first AI-driven employee retention platform focused on social networking and recognition in the workplace, COMMUNi offers a fresh approach to employee engagement.
open websiteIndustry Leadership – Position COMMUNi as a leader in the HR software space.
Market Education – Communicate the unique value of an AI-driven employee retention platform.
Fundraising – Support investor engagement and secure funding for growth.
COMMUNi faced the daunting task of competing against large, well-established HR platforms with strong brand recognition. To stand out, COMMUNi needed to clearly articulate how it was different: not just another HR tool, but a human-centered platform that proactively nurtures employee engagement, fosters authentic connections, and rewards employees in meaningful ways.
Key challenges: Educating the market about the importance of proactive, AI-driven employee retention. Differentiating COMMUNi from global HR giants with larger budgets and reach. Presenting a compelling story to investors.
COMMUNi’s Edge With its proactive and human-centered approach, COMMUNi empowers mid-level managers to recognize employees in real time and address disengagement before it becomes turnover. By enabling communities around shared interests and giving employees a sense of belonging, COMMUNi helps organizations boost engagement, productivity, and loyalty.
SAGE partnered with COMMUNi to reposition and amplify its brand in a way that resonates with both customers and investors.
New Brand Messaging – Shifted the narrative from organizational benefits to the employee experience, highlighting COMMUNi’s unique approach to retention and recognition.
Creative Assets – Designed new online and offline assets, including a graffiti-style exhibition stand, branded giveaways, and visual materials that reinforced the fresh, people-first positioning.
Investor Relations – Developed a compelling corporate presentation that showcased COMMUNi’s market opportunity, customer value, and technological edge.
“SAGE didn’t just help us with marketing - they helped us redefine how we present ourselves to the world. They captured our vision and turned it into clear, compelling messaging that resonates with both customers and investors. The result was a brand identity that truly reflects who we are and where we’re going.”
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