- Case Studies
- Fintech
Kipp, a young FinTech startup founded in 2021, saw a critical gap in the payment processing landscape. Banks were declining transactions unnecessarily due to a lack of information, leading to lost revenue for both merchants and issuers. Kipp's innovative solution aims to bridge this gap by providing a win-win for all parties involved.
open websiteWhile having a strong solution, Kipp needed to build its marketing infrastructure and start gaining recognition to achieve its ambitious goals:
Build market awareness and education: Position Kipp as a leading FinTech solution, educating the market on the value proposition.
Establish industry leadership: Foster trust and credibility through thought leadership, positioning Kipp as a prominent player in the FinTech landscape.
Increase in brand awareness among banks & merchants
LinkedIn followers in the first year
Major FinTech awards recognizing Kipp's disruption
Struggling to cut through the FinTech noise with a limited team and budget, Kipp needed a way to educate both banks and merchants about their solution's benefits. They craved brand awareness and impactful marketing, all while keeping a tight grip on resources.
To conquer these challenges, SAGE stepped in as Kipp's in-house hands-on marketing partner, crafting and implementing a multi-layered strategy:
Building the Foundation: We started by crafting clear messaging, developing a new website resonating with the target audience, and social media, and laying the groundwork for a strong brand identity.
Targeted Visibility: We connected Kipp with relevant industry organizations and publications. We maximized our online presence at major FinTech conferences and associations.
Lead Generation and Development: We created interactive tools like calculators for both merchants and issuers, along with explainer animations, to educate the target audience. Special prize campaigns at trade shows generated quality leads as well.
Industry Recognition: We positioned Kipp as a thought leader through targeted PR efforts, securing interviews for CEO Chanan Lavi in various media outlets.
Award Recognition: We submitted Kipp for industry awards, resulting in three wins and one finalist position.
We worked with SAGE in our early stages to develop our marketing infrastructure and build brand awareness, which helped us scale. With SAGE's support, we successfully entered the FinTech market with a disruptive payments solution. For startups in their initial phases, I highly recommend partnering with SAGE.
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