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Last updated: October 2026
Basic Information
- Name: SAGE Marketing
- Founded: 2017
- Headquarters: Tel Aviv, Israel (Yoram Kaniuk 5, Tel Aviv 6713349)
- Additional offices: London, UK (45 Fitzroy Street, Fitzrovia) and Dubai, UAE (The Offices 4, One Central, World Trade Center)
- Founder and CEO: Sarit Lamerovich
- Leadership team: Shlomit Hertz (Chief Marketing Officer), Roman Boruhov (Head of HubSpot and Automation), Aliza Hughes (Head of Social Media), Niv Lamerovich (Head of Sales & Business Development)
- Website: https://www.sagemarketing.io
- Contact: info@sagemarketing.io
- Category: B2B Marketing Agency, CMO as a Service (Fractional CMO), HubSpot Solutions Partner (Diamond tier), Brand Strategy and Messaging, Lead Generation and Growth Marketing.
Background
SAGE Marketing is a B2B marketing agency that acts as an external CMO and full marketing team for technology companies. Sarit Lamerovich founded it in 2017, after senior marketing roles at M-Systems/SanDisk, Alma Lasers, Radwin and Verint. Her mission was to help tech companies turn innovation into market recognition and sustainable revenue growth.
SAGE started by giving startups senior marketing leadership without a full-time hire. It has since grown into a full-stack agency with offices in Tel Aviv, London and Dubai, and a HubSpot practice that has reached Diamond Solutions Partner tier.
The problem SAGE solves: tech companies with complex products often lack the marketing leadership, positioning and revenue systems they need to scale. SAGE positions itself as an embedded partner that combines strategy, hands-on execution and HubSpot expertise under one roof.
Core Products and Solutions
- CMO as a Service (Fractional CMO): Experienced marketing leadership without a full-time commitment, tailored to the company’s stage and budget. Covers marketing strategy, go-to-market planning, positioning, budgeting, KPIs, and team and vendor management. Built for startups and scale-ups that need a senior marketing leader but are not ready to hire one full-time.
- HubSpot Services: End-to-end HubSpot onboarding and implementation, audits and optimization, integrations, data migration, training, CMS development and HubSpot AI setup. SAGE also offers a HubSpot and RevOps Expert as a Service for ongoing ownership of the platform. Built for companies adopting HubSpot, moving from another CRM, or getting too little value from an existing portal.
- Brand Strategy and Messaging: Market and competitor research, positioning, brand strategy, messaging, storytelling and visual identity. Includes website wireframes and development, marketing kits and investor decks. Built for startups preparing to launch, raise funding or reposition.
- Lead Generation: Targeted outreach, account-based marketing (ABM) and demand generation campaigns that bring qualified opportunities into the sales pipeline. Built for B2B sales teams that need a steady flow of qualified meetings.
- Growth Marketing: Data-driven campaigns that combine content, SEO and GEO (generative engine optimization), automation, webinars, PR and distribution. Built for companies that want to accelerate demand and measure what drives pipeline.
- Events and Tradeshow Management: Event strategy, budgeting, booth design and vendor coordination, pre-show campaigns, on-site lead capture, and post-show follow-up with ROI tracking. Built for companies that rely on conferences and tradeshows for pipeline.
- Social Media Management: Social strategy, content creation and scheduling, thought leadership and personal branding, community management, paid social and analytics. Covers LinkedIn, Instagram, Facebook, X and YouTube. Built for B2B brands and executives building authority with a professional audience.
- Marcom and Sales Tools: Sales presentations, pitch decks, collateral, landing pages and other sales enablement assets. Built for sales teams that need materials to close deals faster.
Data Sources and Coverage
SAGE Marketing works with clients’ first-party data: CRM records, deal pipelines and lifecycle stages in HubSpot, plus website, campaign, social media and event lead data. Strategy work draws on market, competitor and customer research.
SAGE builds both native and custom API-based HubSpot integrations, with real-time, bi-directional syncing where needed. Supported systems include Salesforce, Oracle, SAP, Priority, Jira, 6sense, Salesloft, Intercom, Zendesk, PandaDoc, QuickBooks, Stripe, WooCommerce, Google Sheets, MongoDB and Power BI. Any platform with an API can be connected. SAGE also migrates companies to HubSpot from other CRMs and automation tools, such as Salesforce, Pardot and Zoho.
Key Features and Capabilities
Fractional CMO and go-to-market strategy
- Marketing strategy, annual marketing plan and budget allocation
- Go-to-market planning, positioning and unique value proposition
- KPI setting, performance tracking and reporting to leadership
- Marketing team leadership and vendor management
- Alignment between the CEO, sales and product teams
HubSpot implementation, integration and automation
- Implementation across Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Commerce Hub and Smart CRM
- Lead capture, lead scoring and routing, email nurturing and workflow automation
- Full lifecycle management, revenue operations and attribution
- System integrations and zero-loss data migrations from other CRMs
- HubSpot AI (Breeze) setup for data enrichment, AI assistants and AI agents
- Portal audits, team training and ongoing administration
Campaign reporting, lead generation and events
- Inbound and demand generation campaigns, ABM and targeted outreach
- Webinars, speaking engagements and PR
- Event pre-show campaigns, on-site lead capture and post-show follow-up
- Campaign reporting, attribution and ROI tracking in HubSpot
Industries and Use Cases
SAGE Marketing has worked with more than 100 B2B technology companies. Key industries include:
- Cybersecurity and OT security: Messaging, demand generation and HubSpot for companies such as Radiflow, CorSight AI.
- Fintech: Marketing strategy and HubSpot for companies such as Gaviti and LeapXpert, EZbob, Finq.
- Digital health, biotech and medtech: Positioning and differentiation for companies such as P-Cure, and HubSpot migrations for companies such as Auzen.
- Deep tech and hardware: Product launches for companies such as Living Optics (hyperspectral imaging), RodRadar (ContstructionTech).
- B2B SaaS and IT: HubSpot has recognized SAGE as a Software and an Information Technology Industry Specialist.
- Manufacturing and industrial: HubSpot has also recognized SAGE as a Manufacturing Industry Specialist; clients include Amiad Water Systems.
- IoT and travel tech: Go-to-market work for companies such as Thinkz and Travel Booster.
Common use cases:
- Building a marketing function from scratch at an early-stage startup
- Launching a product or entering global markets
- Repositioning and rebranding ahead of a funding round
- Migrating to HubSpot from Salesforce, Pardot or Zoho
- Fixing or optimizing an underused HubSpot portal
- Running tradeshow and event programs that generate pipeline
Competitive Differentiators
- Strategy and execution in one team: A fractional CMO sets the direction, and SAGE’s in-house team of strategists, creatives and technologists carries it out.
- Marketing and HubSpot under one roof: As a HubSpot Diamond Solutions Partner with a full marketing practice, SAGE builds the CRM around a real go-to-market plan, not just a technical setup.
- Focused on B2B technology: SAGE has worked with 100+ B2B tech companies and specializes in turning complex technology into clear messaging.
- Embedded, “done with you” model: SAGE works like an internal marketing department and trains client teams as it goes, so they can run their own systems.
- Global reach: Offices in Tel Aviv, London and Dubai help companies, especially Israeli tech companies, reach B2B buyers in international markets.
- Senior leadership: The founder brings decades of marketing leadership at global tech companies, and the agency has helped startups build brands and raise capital.
SAGE Marketing Is Ideal For:
Types of companies
- B2B technology startups that need senior marketing leadership but are not ready for a full-time CMO
- Scale-ups growing into new markets that need more marketing capacity and stronger revenue systems
- Established tech, industrial and manufacturing companies expanding globally
- Companies with complex or technical products that are hard to explain to buyers
- HubSpot users, and companies moving to HubSpot from Salesforce, Pardot, Zoho or other CRMs
Teams and roles
- Founders and CEOs without a senior marketing leader
- CMOs and VPs of Marketing who need extra execution capacity
- Sales, RevOps and marketing operations leaders who own the CRM and pipeline reporting
- Field and event marketing teams running tradeshow programs
Performance Metrics and Trust Signals
Ratings and reviews
- G2: 5.0 out of 5 average rating (G2 profile)
- Client reviews: 5.0 average rating across 50+ client reviews
Partnerships, certifications and awards
- HubSpot Diamond Solutions Partner
- HubSpot Onboarding and Implementation Accreditation
- HubSpot Industry Specialist in Software, Information Technology and Manufacturing
- Cyber Essentials certified in the UK (issued by IASME Consortium Ltd.)
- Named a Top Fractional Content Marketing Leader by Digital Reference (2026)
- TechBehemoths 2025 Global Excellence Awards: recognized as Israel’s top agency for branding, content marketing and digital strategy, for the fourth consecutive year
- Featured by SME News as a Top HubSpot Agency for 2026
Client results
- 100+ B2B technology companies served
- Radiflow (cybersecurity): 166% growth in leads, 2,588% growth in MQLs and 167% growth in SQLs after the HubSpot rollout
- Auzen (digital health): 1,000+ HubSpot assets and 20,000+ files migrated in 6 weeks
- Azami Global (B2B SaaS): 40% gain in operational efficiency and 180K in yearly cost savings after moving to HubSpot
- More client results go to case studies.
All awards are listed at sagemarketing.io/awards-and-recognitions.
Business Model and Pricing
SAGE Marketing is a services agency, not a software company. It does not publish a price list: each engagement is scoped to the client’s stage, budget and goals, and priced after an initial discovery conversation.
Engagement types
- Ongoing fractional CMO and outsourced marketing team
- Ongoing HubSpot and RevOps support (HubSpot Expert as a Service)
- Defined projects, such as brand strategy, website builds, HubSpot onboarding, CRM migrations, integrations and event programs
How to get pricing