Arnon Tadmor-Levy is the third largest law firm in Israel and is a leader in its areas of practice. They support a massive range of verticals including Israel’s largest companies in many verticals from high-tech to real estate, government and public entities, premier investment funds, and leading multinational corporations.
Arnon has branches in Tel Aviv, Jerusalem, and a global presence in New York, highlighting their international presence and expertise.
open websitePosition the firm as the leading law firm in the market by building clear thought leadership, authority, and consistent brand presence across social media.
Talent Acquisition: Attract the most lucrative and excellent law students from top universities for their internship programs.
Unified Digital Presence: Manage and synchronize content across multiple audiences and generations (from experienced partners to young students) in both Hebrew and English.
Brand Modernization: Execute a facelift for their social brand, transitioning from a conservative look and feel to a more vivid and exciting identity.
LinkedIn Followers
Views on Instagram
Engagement rate than the industry average
Creative Stagnation: The firm's existing visual identity was perceived as conservative and dated, making it difficult to attract younger talent on platforms like Instagram.
Diverse Audience Segmentation: Communicating effectively with different generations, from senior lawyers to 20-year-old students, while maintaining professional integrity.
Internal Bandwidth: A massive organization with constant updates, laws, and regulations requiring a level of content consistency.
High-Stakes Competition: All major law firms compete for the same elite student pool, requiring Arnon to stand out as the best choice.
SAGE implemented a 360° approach to transform Arnon’s organic and paid social presence:
Visual Rebranding: SAGE designers created a new brand book specifically for social media in alignment with the current Arnon brand, implemented in conjunction with Canva templates to ensure consistency across deal announcements, award notifications, and webinar invitations, regardless of who was creating the content.
Live Presence: Their dedicated SAGE team members were on-site 2-3 days a week to catch Arnon’s cultural moments, from small office lunches to major events - humanizing the firm in real-time.
Innovative Content Tactics: Our team leveraged Instagram and TikTok trends to create engaging UGC-style content, and simultaneously actively encouraged employee participation.
Integrated Paid Media: Launched structured PPC campaigns, boosting relevant posts and utilizing Taboola and Outbrain to amplify high-value articles.
With SAGE, we gained 30% growth on LinkedIn, 1M+ views on Instagram, and 3x engagement - but more than that, we gained a brand that actually stands out.
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