Aliza Hughes

Aliza is a seasoned content and social media strategist with over a decade of experience humanizing B2B tech brands through organic growth and executive thought leadership. As the Head of Social Media at SAGE Marketing, Aliza leads the agency’s social strategy, specializing in helping B2B companies and their leadership teams build trust, authority, and engagement in an online world.

Aliza’s expertise lies in the “art of the story” – a skill rooted in her academic background in Art History. By applying the principles of visual storytelling to the modern digital landscape, she helps clients navigate shifting trends while maintaining an authentic core message. Her mission is to ensure that a brand’s digital presence reflects the same personality and values found in real-world interactions, a strategy that consistently drives higher loyalty and deeper stakeholder connections.

Throughout her career, including her previous role as CMO at ZoecialMedia, Aliza has managed social operations for startups, scaleups and global enterprises. She is a leader in employee branding and executive positioning, frequently helping startup founders and C-suite leaders translate their passion and technical knowledge into high-impact content that educates and inspires.  Aliza is valued for her ability to “demystify” social media for her clients – turning digital platforms into true growth engines that support holistic marketing goals.