Michal
Tidhar

Michal is a full-stack marketer with twenty years of experience across B2B SaaS, cybersecurity, medtech, and climate tech.
She works best in the early stage, when a company has a real product but hasn’t found the words for it yet.

A few examples from Michal’s career: At ECOncrete, she turned complex scientific research into a product buyers could understand, and sales grew 5x in three months. At Venus Concept, her rebrand and product launches helped grow sales 7x, and she built a video program of 200+ videos. As VP of Marketing at Elevation, she ran B2B growth across Israel and Europe and managed partnerships with Google, Salesforce, and CyberArk. Before that she consulted for startups and SMBs, and led marketing for a network of sports centers serving 50,000 members.

The common thread is that she does the work, not just the plan. She’ll set the strategy and then write the content, build the automation, and produce the events herself.

That hands-on, build-it-yourself streak goes back a while. As a student she started her own dance class and grew it from scratch. She’s also an alum of Impact51, where she worked alongside other founders and operators on building ventures that matter.

As CMO as a Service at SAGE, Michal is the external CMO for B2B tech companies: the senior marketing head they need, with a full team behind her, working like one of their own. She’s who you call when you’re tired of marketing that looks busy and changes nothing.

Say hello. You’ll leave with at least one idea you hadn’t thought of.