Bringing Octopai to the forefront of global data management conversations through holistic marketing and strategy.

Company

Octopai is a machine learning-based SaaS product that enables organizations to extract their metadata and track its movement process in seconds by automatically centralizing and analyzing it across multiple platforms. With Octopai, BI analytics groups can finally access data lineage, data discovery and a data catalog, all from one centralized platform.

When Octopai and SAGE first teamed up five years ago, Octopai knew they couldn’t continue focusing only on R&D, especially with round A quickly approaching. An external CMO like SAGE was exactly what the young startup needed to help launch their go-to-market strategy and proof of concept abroad. Over the past five years of an extremely successful partnership, SAGE has built brand recognition by telling the story of an innovative, esteemed solution that customers can count on. Industry: Metadata Management for BI.

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Goals

Create business opportunities abroad.

Generate 3,000+ leads per quarter.

Boost sales and double company revenue.

Position Octopai as the first choice solution for BI managers to automate their metadata management process.

Create Octopai brand awareness among: BI analytics professionals, analysts, press, VCs and the entire BI analytics community.

x4

Number of customers

23k

Database growth

3,000%

Increase in overall traffic to the website

Challenge

When SAGE first met Octopai five years ago, Octopai knew they couldn’t continue focusing only on R&D, especially with round A quickly approaching. The young startup needed help launching their go-to-market strategy and proof of concept abroad. They also needed someone to assist in building their brand awareness and increasing viable business opportunities.

Solution

Over the past five years of an extremely successful partnership, SAGE has built brand recognition by telling the story of an innovative, esteemed solution that customers can count on. Octopai now boasts a content-rich, mature website fit for a company that supports dozens of loyal customers around the world. The white papers, case studies, and relevant use cases SAGE crafted have made Octopai a source of information for anyone from the industry looking to learn about best practices. Our partnership with Octopai has brought them to the forefront of global conversations around data management and data governance.

Our role

In order to achieve these goals, we took the following actions:

  • Researched the BI landscape and compelling events.
  • Analyzed the competition.
  • Defined the buyer persona.
  • Onboarded a capable team of sales and SDR personnel.
  • Conducted robust digital ad campaigns.
  • Enhanced the entire sales process.

Results

  • Grew database to 23K.
  • Massive increase in organic search traffic since May 2017 from 200 to 5,000 monthly visitors.
  • More than quadrupled the number of customers between May 2017 - November 2021.
  • Pronounced increase in overall traffic to the website since May 2017 from 300 to 9,000 monthly visitors.

What the client
had to say

SAGE has been able to impact our business dramatically, from branding to lead generation.

Amnon Drori Co-Founder & Former CEO

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