With a focus on preventing loss, reducing its effects and minimizing disruption, NRF PROTECT brings together retail leaders for expert insights, new solutions and cutting-edge tools to navigate the complexities of retail security.
Develop a comprehensive event strategy, including target audience
identification, messaging, social, and marketing materials.
Design and build an eye-catching booth,
train staff, and manage logistics.
Manage booth operations, lead generation, and customer
interactions through demos, presentations, and networking.
Nurture leads, schedule follow-up meetings,
and analyze event data to identify areas for improvement.
Use data to refine future event strategies,
maximizing ROI.