In a feature interview with Calcalist 360, Sarit Lamarovitz shares the story behind Sage Marketing’s flexible, equality-driven work model – sparked by an unexpected reprimand from her children’s kindergarten teacher after a work trip caused her to miss a family event. The experience, though she disagreed with the criticism, shaped her decision to build a company where every employee can manage their own time and never miss the personal moments that matter to them.
Lamarovitz founded Sage Marketing in 2016 after a long career in senior marketing and management roles across Israel’s tech industry, including M-Systems, Radwin, Verint, and Alma Lasers. Sage takes a distinctive approach: its team works embedded within client companies, helping B2B tech startups build go-to-market strategies, sharpen messaging, and turn leads into business opportunities.
On gender and leadership, she argues that differences come down to individual style, not gender, and encourages women to trust their ability to manage both career and family without seeking special allowances, believing that mindset, more than any system, breaks the glass ceiling.
