Sarit Lamarovich, founder and CEO of SAGE Marketing, was featured in TheMarker’s Expert Zone discussing why strategic marketing planning is essential during periods of economic uncertainty. Rather than a luxury, she frames it as a business compass: startups that cut marketing during downturns disappear from view, while those that sharpen their messaging and stay visible remain top of mind.
Lamarovich outlines what a strong annual marketing plan should include: clear strategy and messaging that define a company’s differentiated value, a strong website as both a brand showcase and conversion tool, physical-world presence through conferences and influencer partnerships, content creation (blogs, video, podcasts), and a robust CRM system tying marketing, sales, and service together.
She also highlights how AI has reshaped digital strategy, noting that visibility now extends beyond Google rankings to AI-driven search engines like ChatGPT, Perplexity, and Gemini, making consistent, value-based content critical.
On budgeting, she advises early-revenue startups to allocate 10-15% of projected revenue to marketing, while more established companies should balance spending between maintaining their existing brand and expanding into new markets. New startups, she suggests, should commit a modest but consistent ~$10,000/month toward foundational marketing infrastructure.
For the complete article in Hebrew, see the original piece on TheMarker Expert Zone.
