HubSpot Breeze AI 101: The Ultimate Guide to AI-Powered Automation and Insights
HubSpot’s Breeze AI is a comprehensive suite of artificial intelligence tools designed to enhance productivity, automate tasks, and provide actionable insights across marketing, sales, and service teams. By integrating Breeze AI into your operations, you can streamline workflows, enrich data, and drive growth more efficiently.
Key Features of Breeze AI
Breeze Copilot
Breeze Copilot serves as your AI-powered virtual assistant within HubSpot. It assists with tasks such as creating workflows, summarizing CRM records, and generating content. Accessible across various tools in HubSpot, Copilot enhances efficiency by providing contextual support tailored to your needs.
Breeze Agents
Breeze Agents are specialized AI tools designed to automate specific workflows:
- Content Agent: Generates blogs, landing pages, podcasts, and case studies in your brand voice, utilizing CRM data to ensure consistency and relevance.
- Social Media Agent: Analyzes performance metrics and industry data to create compelling social media content aligned with best practices.
- Prospecting Agent: Crafts and implements personalized outreach strategies for prospects within HubSpot’s Smart CRM, enhancing your sales pipeline.
- Customer Agent: Responds promptly to site visitors by leveraging AI trained on your website, blog, and knowledge base content.
These agents work collaboratively to automate tasks across your business, driving growth and efficiency.
Breeze Intelligence
Breeze Intelligence enriches your CRM data by providing over 200 million buyer and company profiles. Key features include:
- Data Enrichment: Automatically populates contact and company records with comprehensive information, aiding in informed decision-making.
- Buyer Intent: Identifies companies in your target market showing interest in your website, allowing for proactive engagement.
- Form Shortening: Optimizes forms by autofilling known information, increasing conversion rates by reducing friction for users.
By leveraging Breeze Intelligence, you can maintain accurate and complete information in your CRM, leading to more effective marketing and sales strategies.
Breeze AI Pricing Model
Breeze AI operates on a credit-based system, particularly for its Breeze Intelligence features. Here’s a breakdown of the pricing structure:
Credits Usage:
- Net New Enrichments: Each new enrichment consumes one credit.
- Record Updates: Updating an existing record also consumes one credit.
- Form Shortening: When a form is shortened using Breeze Intelligence, each new contact enrichment consumes one credit. If both contact and company details are enriched from a new form submission, two credits will be consumed.
Credit Packages:
- Credits can be purchased in increments of 100, 1,000, or 10,000 per month.
- For instance, a 100-credit pack is priced at $30 per month.
- Unused credits do not roll over to the next month; they reset at the start of each subscription period.
Benefits of Implementing Breeze AI
✅ Enhanced Productivity – With Breeze Copilot and Agents handling routine tasks, your team can focus on strategic initiatives that drive growth.
✅ Automated Workflows – Breeze Agents streamline processes across marketing, sales, and service functions, ensuring consistency and efficiency.
✅ Data-Driven Insights – Breeze Intelligence provides enriched data and buyer intent analysis, enabling informed decision-making and targeted outreach.
✅ Improved Customer Engagement – By automating responses and personalizing content, Breeze AI helps in delivering timely and relevant interactions with customers.
Getting Started with Breeze AI
To explore and implement Breeze AI features, navigate to the Breeze Overview page in your HubSpot account:
1️⃣ In your HubSpot account, navigate to Breeze > Overview.
2️⃣ On the Get Started tab, access the available tools:
- Breeze Copilot – Click Try Copilot to begin using this feature.
- Agents – Click Browse Agents to view and launch the available agents.
- Intelligence – Click Explore Intelligence to review and try data enrichment, buyer intent, or form shortening tools.
Resources
Want to learn more about Breeze AI?
▶️ Check out The Official HubSpot Breeze AI Tutorial
By integrating Breeze AI into your HubSpot environment, you can leverage advanced AI capabilities to enhance efficiency, automate tasks, and gain valuable insights, ultimately driving your business growth. 🚀
