Octopai:
Metadata Management for BI
Data Governance
Data Governance
Octopai reached out to SAGE while in seed phase, knowing all too well that they couldn’t continue to focus 100% on R&D ahead of round A. They needed to kick-start their go-to-market activities and proof of concept abroad. An external CMO like SAGE was exactly what Octopai needed as a small startup with limited budget. Our team of experts worked alongside the founders to develop a comprehensive marketing strategy, and craft the most compelling and relevant content to keep the audience engaged and funnel-ready. We created Octopai’s digital footprint, and closely monitored developments in order to keep them at the forefront of the global conversation around data management and data governance. Now after 3 years, we’ve managed to significantly strengthen awareness around the Octopai brand as well as generate thousands of leads around the globe.
Company
Octopai is a machine learning-based, SaaS product, that enables organizations to find their data and track its movement process in seconds by automatically discovering, centralizing and analyzing cross-platform metadata.
Industry
Data Management, Data Governance, Data Quality
Website
Marketing Objectives
- Create business opportunities abroad
- Generate 3,000+ leads per quarter
- Boost sales and double company revenue
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Position Octopai as the first choice solution for BI managers to automate their metadata management process
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Create Octopai brand awareness among: BI professionals, analysts, press, VCs and the entire BI community
"SAGE has been able to impact our business dramatically, from branding to lead generation."- Amnon Drori, Co-Founder & CEO
Tactics
- Website design, development & management
- Marketing automation implementation
- Email marketing & lead nurturing
- Chatbot implementation & management
- Content: eBooks, whitepapers, case studies, blogs, videos
- Linkedin outreach campaigns
- SEO content strategy
- PPC campaigns
- Trade Shows
- Webinars
- Social Media
- PR
Results
- Grew database to 14K
- More than quadrupled the number of customers between May 2017- Oct 2019
- Massive increase in organic search traffic since May 2017 from 300 to 5,000 monthly visitors
- Huge increase in overall traffic to the website since May 2017 from 480 to 7,500 monthly visitors
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