Octopai:
Metadata Management for BI

Data Governance

Data Governance

Octopai reached out to SAGE while in seed phase, knowing all too well that they couldn’t continue to focus 100% on R&D ahead of round A. They needed to kick-start their go-to-market activities and proof of concept abroad. An external CMO like SAGE was exactly what Octopai needed as a small startup with limited budget. Our team of experts worked alongside the founders to develop a comprehensive marketing strategy, and craft the most compelling and relevant content to keep the audience engaged and funnel-ready. We created Octopai’s digital footprint, and closely monitored developments in order to keep them at the forefront of the global conversation around data management and data governance. Now after 3 years, we’ve managed to significantly strengthen awareness around the Octopai brand as well as generate thousands of leads around the globe. 

 

x50
Increase in lead generation
x15
Growth in website traffic
x15
Growth in organic search traffic

Company

Octopai is a machine learning-based, SaaS product, that enables organizations to find their data and track its movement process in seconds by automatically discovering, centralizing and analyzing cross-platform metadata.

Industry

Data Management, Data Governance, Data Quality

Website

www.octopai.com

Marketing Objectives

  • Create business opportunities abroad
  • Generate 3,000+ leads per quarter
  • Boost sales and double company revenue
  • Position Octopai as the first choice solution for BI managers to automate their metadata management process
  • Create Octopai brand awareness among: BI professionals, analysts, press, VCs and the entire BI community

Strategy

  • Understand the BI landscape and compelling events
  • Competitive analysis
  • Defining the buyer persona
  • Onboard a capable team of sales and SDR personnel
  • Conduct robust digital ad campaigns
  • Enhance the sales process
"SAGE has been able to impact our business dramatically, from branding to lead generation."
- Amnon Drori, Co-Founder & CEO

Tactics

  • Website design, development & management
  • Marketing automation implementation
  • Email marketing & lead nurturing
  • Chatbot implementation & management
  • Content: eBooks, whitepapers, case studies, blogs, videos
  • Linkedin outreach campaigns
  • SEO content strategy
  • PPC campaigns
  • Trade Shows
  • Webinars
  • Social Media
  • PR

Results

  • Grew database to 14K
  • More than quadrupled the number of customers between May 2017- Oct 2019
  • Massive increase in organic search traffic since May 2017 from 300 to 5,000 monthly visitors
  • Huge increase in overall traffic to the website since May 2017 from 480 to 7,500 monthly visitors