Octopai:
Metadata Management for BI

Data Governance

Data Governance

Octopai reached out to SAGE while in seed phase, knowing all too well that they couldn’t continue to focus 100% on R&D ahead of round A. They needed to kick-start their go-to-market activities and proof of concept abroad. An external CMO like SAGE was exactly what Octopai needed as a small startup with limited budget. Our team of experts worked alongside the founders to develop a comprehensive marketing strategy, and craft the most compelling and relevant content to keep the audience engaged and funnel-ready. We created Octopai’s digital footprint, and closely monitored developments in order to keep them at the forefront of the global conversation around data governance.

+900%
Increase in lead generation
+293%
Growth in website traffic
+498%
Growth in organic search traffic

Company

Octopai is a machine learning-based, SaaS product, that enables organizations to find their data and track its movement process in seconds by automatically discovering, centralizing and analyzing cross-platform metadata.

Industry

Data Management, Data Governance, Data Quality

Website

www.octopai.com

Marketing Objectives

  • Create business opportunities abroad
  • Generate 3,000+ leads per quarter
  • Boost sales and double company revenue
  • Position Octopai as the first choice solution for BI managers to automate their metadata management process
  • Create Octopai brand awareness among: BI professionals, analysts, press, VCs and the entire BI community

Strategy

  • Understand the BI landscape and compelling events
  • Competitive analysis
  • Defining the buyer persona
  • Onboard a capable team of sales and SDR personnel
  • Conduct robust digital ad campaigns
  • Enhance the sales process
"SAGE has been able to impact our business dramatically, from branding to lead generation."
- Amnon Drori, Co-Founder & CEO

Tactics

  • Built a new website with a clear value proposition www.octopai.com
  • ROI Calculator Development
  • Messaging and Content (Use Cases, Blog Posts, Professional Articles, White Papers)
  • Lead Generation Campaigns
  • Lead Nurturing
  • Webinars, Podcasts & Panels
  • Social Media, Thought Leadership and PR
  • Trade Shows
  • Print Collateral and Giveaways

Results

  • 8,000+ Potential Prospects Database
  • Doubled the number of Israeli customers and achieved half as many global clients in the pipeline by late 2017
  • Huge jump in website traffic from paid advertising: grew 384% in number of visitors from May 2017 to October 2017
  • Dramatic increase in organic traffic to the website: grew 161% in number of visitors from May 2017 to October 2017