Metadata Management for BI

Data Governance

Data Governance

Octopai reached out to SAGE while in seed phase, knowing all too well that they couldn’t continue to focus 100% on R&D ahead of round A. They needed to kick-start their go-to-market activities and proof of concept abroad. An external CMO like SAGE was exactly what Octopai needed as a small startup with limited budget. Our team of experts worked alongside the founders to develop a comprehensive marketing strategy, and craft the most compelling and relevant content to keep the audience engaged and funnel-ready. We created Octopai’s digital footprint, and closely monitored developments in order to keep them at the forefront of the global conversation around data governance.

Increase in lead generation
Growth in website traffic
Growth in organic search traffic


Octopai is a machine learning-based, SaaS product, that enables organizations to find their data and track its movement process in seconds by automatically discovering, centralizing and analyzing cross-platform metadata.


Data Management, Data Governance, Data Quality



Marketing Objectives

  • Create business opportunities abroad
  • Generate 3,000+ leads per quarter
  • Boost sales and double company revenue
  • Position Octopai as the first choice solution for BI managers to automate their metadata management process
  • Create Octopai brand awareness among: BI professionals, analysts, press, VCs and the entire BI community


  • Understand the BI landscape and compelling events
  • Competitive analysis
  • Defining the buyer persona
  • Onboard a capable team of sales and SDR personnel
  • Conduct robust digital ad campaigns
  • Enhance the sales process
"SAGE has been able to impact our business dramatically, from branding to lead generation."
- Amnon Drori, Co-Founder & CEO


  • Built a new website with a clear value proposition www.octopai.com
  • ROI Calculator Development
  • Messaging and Content (Use Cases, Blog Posts, Professional Articles, White Papers)
  • Lead Generation Campaigns
  • Lead Nurturing
  • Webinars, Podcasts & Panels
  • Social Media, Thought Leadership and PR
  • Trade Shows
  • Print Collateral and Giveaways


  • 8,000+ Potential Prospects Database
  • Doubled the number of Israeli customers and achieved half as many global clients in the pipeline by late 2017
  • Huge jump in website traffic from paid advertising: grew 384% in number of visitors from May 2017 to October 2017
  • Dramatic increase in organic traffic to the website: grew 161% in number of visitors from May 2017 to October 2017