Octopai:
Metadata Management for BI

Metadata Management

Metadata Management

When Octopai and SAGE first teamed up five years ago, Octopai knew they couldn’t continue focusing only on R&D, especially with round A quickly approaching. An external CMO like SAGE was exactly what the young startup needed to help launch their go-to-market strategy and proof of concept abroad. Over the past five years of an extremely successful partnership, SAGE has built brand recognition by telling the story of an innovative, esteemed solution that customers can count on. Octopai now boasts a content-rich, mature website fit for a company that supports dozens of loyal customers around the world. The white papers, case studies, and relevant use cases SAGE crafted have made Octopai a source of information for anyone from the industry looking to learn about best practices. Our partnership with Octopai has brought them to the forefront of global conversations around data management and data governance.

 

x50
Increase in lead generation
x30
Growth in website traffic
x25
Growth in organic search traffic

Company

Octopai is a machine learning-based SaaS product that enables organizations to extract their metadata and track its movement process in seconds by automatically centralizing and analyzing it across multiple platforms. With Octopai, BI analytics groups can finally access data lineage, data discovery and a data catalog, all from one centralized platform.

Industry

Metadata Management, Data Lineage, Data Catalog

Website

www.octopai.com

Marketing Objectives

  • Create business opportunities abroad
  • Generate 3,000+ leads per quarter
  • Boost sales and double company revenue
  • Position Octopai as the first choice solution for BI managers to automate their metadata management process
  • Create Octopai brand awareness among: BI analytics professionals, analysts, press, VCs and the entire BI analytics community

Strategy

  • Understand the BI landscape and compelling events
  • Analyze the competition
  • Define the buyer persona
  • Onboard a capable team of sales and SDR personnel
  • Conduct robust digital ad campaigns
  • Enhance the sales process
"SAGE has been able to impact our business dramatically, from branding to lead generation."
- Amnon Drori, Co-Founder & CEO

Tactics

  • Website design, development & management
  • Marketing automation implementation
  • Email marketing & lead nurturing
  • Chatbot implementation & management
  • Content: eBooks, whitepapers, case studies, blogs, videos
  • Linkedin outreach campaigns
  • SEO content strategy
  • PPC campaigns
  • Trade Shows
  • Webinars
  • Social Media
  • PR

Results

  • Grew database to 23K
  • More than quadrupled the number of customers between May 2017 - November 2021
  • Massive increase in organic search traffic since May 2017 from 200 to 5,000 monthly visitors
  • Pronounced increase in overall traffic to the website since May 2017 from 300 to 9,000 monthly visitors