How SAGE helped Gaviti double in size and become a leading Account Receivables SaaS provider in the fintech industry.

Challenge

Gaviti was a quickly growing startup looking for an in-house team to take over their marketing management, strategy and execution. The fintech startup needed a revamp of its business and lead pipeline, as well as holistic marketing strategy and management to take everything to the next level.

Solution

The SAGE team took over full marketing ownership from messaging to implementing organic as well as paid campaigns and SEO optimization, conducted CRM on-boarding for marketing automation through HubSpot, and created a variety of engaging marketing assets for PPC campaigns. SAGE also built nurture sequences to fill the funnel with pertinent leads, increasing Gaviti’s business success. Gaviti attended and hosted industry webinars, and is now acknowledged as a leading solutions provider in the industry.

Our role

In order to achieve these goals, we took the following actions:

• Analyzed competitor activity and maintain a sharp awareness of the AR solutions industry.
• Refined brand and messaging across all platforms.
• Connected with industry partners through webinar attendance and hosting.
• Established an effective CRM function, including lead nurturing and automated marketing campaigns.
• Created and utilized relevant assets for social media and website promotion.
• Conducted LinkedIn outreach, paid digital advertising, and email marketing.
• Generated relevant leads and nurtured them into business deals.

Results