How SAGE helped Indoor Robotics become a Top Israeli LinkedIn Startup.

Challenge

After raising $15 million in their Series A, Indoor Robotics wanted to use the funding to reach aggressive business goals. But first, they needed to recruit a large number of talented new employees for technology positions.

Who did they turn to? SAGE. One of Indoor Robotics’ main objectives when hiring SAGE was to focus on employer branding efforts. The company realized that hiring is a matter of strategic marketing strategy. That’s where the SAGE approach and expertise came in – knowing how to create a strong emotional connection between the company and its current and potential employees. So, we didn’t waste time advertising how many ice cream flavors they had in the office kitchen, but rather crafted creative campaigns that appealed to potential candidates’ emotions. These efforts have been and continue to be extremely successful in filling open positions with ideal candidates and increasing brand awareness among potential candidates.

Solution

One of Indoor Robotics’ main objectives when hiring SAGE was to focus on employer branding efforts. The company realized that hiring is a matter of strategic marketing strategy. That’s where the SAGE approach and expertise came in – knowing how to create a strong emotional connection between the company and its current and potential employees. So, we didn’t waste time advertising how many ice cream flavors they had in the office kitchen, but rather crafted creative campaigns that appealed to potential candidates’ emotions. These efforts have been and continue to be extremely successful in filling open positions with ideal candidates and increasing brand awareness. Indoor Robotics was named a 2022 Top Israeli Startup by LinkedIn.

Our role

In order to achieve these goals, we did the following:

• Leveraged employees’ social media presence for credibility and authenticity.
• Developed talent promise, positioning, and employer brand identity.
• Created and maintain internal communication.
• Visual identity and brand messaging creation.
• Crafted targeted messaging for specific audiences.
• Executed campaigns for brand awareness and recruitment.
• Analyzed and optimized submitted CV’s to ensure candidate quality.

Results