How SAGE helped Intel Ignite become the Ivy League of startup accelerator programs.

Challenge

Intel Ignite’s social media platform needed a comprehensive content strategy as a driving force behind its brand’s social media strategy. They required a partner who understood the nuances of their alumni community, their goals, and their missions. They wanted to reflect these values to their audiences via social media and thought leadership content.

Solution

Intel Ignite hired SAGE to accelerate its branding and awareness for early-stage startup founders. We crafted compelling messaging for content strategy and developed the positioning and visual identities while establishing a strategic marketing plan that deeply engaged the target audience and created hype. SAGE created meaningful communication strategies based on a deep understanding of the alumni community’s nuances and goals. Our efforts succeeded in positioning Intel Ignite as the leading startup accelerator in Israel for early-stage startup founders looking to take their businesses to the next level. Intel Ignite was also awarded Geektime’s award for “Accelerator of the Year,” for which SAGE ran a nomination and voting campaign.

Our role

In order to achieve these goals, we took the following actions:

• Created a content strategy for social media and thought leadership.
• Managed social media for Ignite company page and executive team.
• Optimized lead and demand generation.
• Build brand’s visual identity and concept.
• Crafted targeted messaging for personas: VCs and early-stage startups.

Results