From Startup to Award-Winner: How SAGE Marketing Propelled Kipp to Fintech Success

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Company

Kipp, a young FinTech startup founded in 2021, saw a critical gap in the payment processing landscape. Banks were declining transactions unnecessarily due to a lack of information, leading to lost revenue for both merchants and issuers. Kipp's innovative solution aims to bridge this gap by providing a win-win for all parties involved.

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Goals

While having a strong solution, Kipp needed to build its marketing infrastructure and start gaining recognition to achieve its ambitious goals:

Build market awareness and education: Position Kipp as a leading FinTech solution, educating the market on the value proposition.

Establish industry leadership: Foster trust and credibility through thought leadership, positioning Kipp as a prominent player in the FinTech landscape.

10x

Increase in brand awareness among banks & merchants

10x

LinkedIn followers in the first year

3

Major FinTech awards recognizing Kipp's disruption

Challenge

Struggling to cut through the FinTech noise with a limited team and budget, Kipp needed a way to educate both banks and merchants about their solution's benefits. They craved brand awareness and impactful marketing, all while keeping a tight grip on resources.

Solution

To conquer these challenges, SAGE stepped in as Kipp's in-house hands-on marketing partner, crafting and implementing a multi-layered strategy:

Building the Foundation: We started by crafting clear messaging, developing a new website resonating with the target audience, and social media, and laying the groundwork for a strong brand identity.

Targeted Visibility: We connected Kipp with relevant industry organizations and publications. We maximized our online presence at major FinTech conferences and associations.

Lead Generation and Development: We created interactive tools like calculators for both merchants and issuers, along with explainer animations, to educate the target audience. Special prize campaigns at trade shows generated quality leads as well.

Industry Recognition: We positioned Kipp as a thought leader through targeted PR efforts, securing interviews for CEO Chanan Lavi in various media outlets.

Award Recognition: We submitted Kipp for industry awards, resulting in three wins and one finalist position.

Our role

SAGE Marketing's strategic approach, combined with Kipp's cutting-edge innovation, transformed an unknown startup into a rising star in the FinTech industry within just a year and a half of dedicated work.

  • Kipp secured an additional investment a year after starting the marketing activities.
  • The marketing effort boosted Kipp's brand awareness by 10x among target audiences in both banks and merchants.
  • SAGE’s targeted campaigns fueled a 10x growth in Kipp's LinkedIn followers within just one year.
  • Kipp's solution secured recognition through 3 major FinTech awards.

Results

  • Kipp's solution is now recognized by both banks and merchants in the FinTech market, which is proven by quality website traffic.
  • Kipp has secured paying customers.
  • The company’s innovative approach and vision have been acknowledged through multiple industry awards, such as MasterCard Engage Fintech Award and Pay360 Award.

What the client
had to say

We worked with SAGE in our early stages to develop our marketing infrastructure and build brand awareness, which helped us scale. With SAGE's support, we successfully entered the FinTech market with a disruptive payments solution. For startups in their initial phases, I highly recommend partnering with SAGE.

Chanan Lavi CEO & Co-founder

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