How SAGE made Matics a key player in the Industry 4.0 space by elevating their brand and creating new business opportunities.


Matics solution for collaborative shop floor management helps manufacturers dramatically improve productivity with a smart real-time analytics platform. Matics analyzes every aspect of the manufacturing process and streamlines the production journey. It helps the teams communicate in real-time, identify and remedy causes for defects and quality-related losses, excessive energy usage, machine downtime, underperformance, and more.

Industry: Smart Manufacturing Analytics Solutions.

open website


Drive thought leadership and brand awareness.

Generate new leads and drive them through the funnel to convert into business opportunities.

Create sales materials and align internal processes.


Monthly increase in website sessions.


Open rates for several marketing campaigns.


High-scoring leads from marketing automation.


Matics was a startup with a limited budget trying to raise more investment and generate more business opportunities; they needed to grow their brand and sales pipeline during challenging times. They found SAGE, who served as their in-house marketing team and provided branding, strategy, and positioning to grow lead generation, nurturing, and sales enablement.


SAGE constantly worked to better define and sharpen Matics’ value proposition to distinguish the company from numerous Industry 4.0 competitors. In just a few months, the SAGE team launched a new Matics website with a unique look and feel, driving traffic through SEO-optimized content; established a proper CRM and marketing automation system in Hubspot, generated an array of sales and marketing materials, launched numerous PPC and Outreach campaigns and formed strategic partnerships with relevant vendors and industry partners. SAGE also helped improve the company’s Sales and SDR processes and supported Matics in navigating through a very challenging time when the COVID-19 crisis led to severe disruptions and budget cuts.

Our role

In order to achieve these goals, we took the following actions:

  • Studied digital manufacturing solutions landscape and industry pain points.
  • Defined key value proposition and buyer personas.
  • Refined the brand’s messaging and created valuable content for target audience.
  • Increased lead generation through automated outreach and PPC campaigns.
  • Established an effective CRM database, lead scoring, and nurturing.
  • Enhanced sales alignment processes and onboarded new SDR personnel.


  • Lead Generation

  • PPC campaigns: a high number of quality leads acquired through content and remarketing ads at an incredible CPL ($15-30 for EU/NA markets).
  • 21% of leads generated in PPC campaigns achieved high score through marketing automation we set up, and engaged with our brand’s website and marketing materials.
  • 11% of leads became SQLs and requested a product demo.
  • LinkedIn Outreach: 2% of prospects that we reached through automated campaigns on Sales Navigator became Opportunities and had a Demo call with our SDR team.
  • Website Traffic & SEO

  • 8% monthly increase in organic traffic (new users).
  • 11% monthly increase in overall traffic (sessions).
  • First page in Google search for several strategic keywords (e.g. RtOI solution).
  • E-mail Campaigns

  • Click rates of 3.5% in email nurture campaigns for MLs during the difficult times of COVID19 due to optimization of copy, CTAs and images (a good result in B2B is 2% in regular times).
  • Open rates over 20% for several marketing campaigns.

What the client
had to say

SAGE has been indispensable for growing our brand and sales pipeline in challenging times. SAGE experts’ high work ethics and marketing know-how have allowed us to establish Matics as a key player in the industry 4.0 space, generate new business opportunities and raise investment to support the company’s expansion strategy.

Ofra Kalechstain CEO of Matics

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