How SAGE made Matics a key player in the Industry 4.0 space by elevating their brand and creating new business opportunities.

Challenge

Matics was a startup with a limited budget trying to raise more investment and generate more business opportunities; they needed to grow their brand and sales pipeline during challenging times. They found SAGE, who served as their in-house marketing team and provided branding, strategy, and positioning to grow lead generation, nurturing, and sales enablement.

Solution

SAGE constantly worked to better define and sharpen Matics’ value proposition to distinguish the company from numerous Industry 4.0 competitors. In just a few months, the SAGE team launched a new Matics website with a unique look and feel, driving traffic through SEO-optimized content; established a proper CRM and marketing automation system in Hubspot, generated an array of sales and marketing materials, launched numerous PPC and Outreach campaigns and formed strategic partnerships with relevant vendors and industry partners. SAGE also helped improve the company’s Sales and SDR processes and supported Matics in navigating through a very challenging time when the COVID-19 crisis led to severe disruptions and budget cuts.

Our role

In order to achieve these goals, we took the following actions:

• Studied digital manufacturing solutions landscape and industry pain points.
• Defined key value proposition and buyer personas.
• Refined the brand’s messaging and created valuable content for target audience.
• Increased lead generation through automated outreach and PPC campaigns.
• Established an effective CRM database, lead scoring, and nurturing.
• Enhanced sales alignment processes and onboarded new SDR personnel.

Results