- Case Studies
- Agri-tech
Netafim is a global leader in precision irrigation, dedicated to achieving food security by helping farmers “grow more with less.” Their innovative solutions maximize crop yield while minimizing resource usage, driving a sustainable food chain. Founded in 1965, Netafim operates in 110 countries, combatting water, food, and land scarcity worldwide.
Despite their global reach, Netafim sought targeted lead and demand generation support in the SADC region (Southern African Development Community, comprising 16 member states).
open websiteDefine ICP-Ideal Customer Prospects to create a targeted database
Expand Netafim’s sales pipeline in the region.
Secure at least one new customer to drive growth in this key market.
ICP-fit database growth
conversion rate to introductory meetings
booked qualified meetings in 6 months
Netafim’s success on a global scale didn’t translate as smoothly to the SADC region. Key issues included:
Netafim’s success on a global scale didn’t translate as smoothly to the SADC region
A database filled with irrelevant contacts.
Limited visibility of qualified prospects.
Reluctance among regional prospects to adopt new agricultural technologies.
SAGE GOHO tackled these challenges with a tailored approach via account-based marketing (ABM), multi-channel outreach campaigns.
Building a Strong Foundation: We sourced prospects from growers, historical CRM data, partners, consultants, and event records to triple ICP-fit contacts to provide a holistic approach.
Targeting the Right Channels: We leveraged LinkedIn, agricultural groups, trade networks, and events to position Netafim as industry leaders.
Enhanced Market Visibility: We boosted SADC-focused content, executed email and LinkedIn outreach, and attended trade shows for direct engagement.
Maximized Events: We identified key events, secured speaking engagements, and scheduled meetings with ICP prospects.
Personalized Communication: We tailored messaging and qualified leads, ensuring high-quality meetings and conversions.
Partnering with SAGE GOHO transformed our pipeline growth. They connected with the right prospects and secured high-value meetings that led to real BUSINESS opportunities.
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