- Case Studies
- Media Localization
OOONA is a globally recognized provider of professional management and production tools for the media localization industry. Renowned for its state-of-the-art software catering to subtitling, voiceover, dubbing and captioning needs, OOONA’s modular, pay-as-you-go pricing model empowers users to tailor solutions to their unique requirements. Trusted by leading media localizers, broadcasters and a vast user base spanning over 160 countries, OOONA continues to trailblaze advancements in the field of media localization.
Looking ahead, OOONA is set to expand its technological advancements, explore new markets, and continue providing top-tier localization solutions, driving further growth and customer engagement.
open websiteRebranding: To develop a unified and compelling brand identity that reflects OOONA’s expertise and leadership in media localization.
Industry Leadership: To cement OOONA's status as the definitive thought leader in the media localization sector.
Generate Business Opportunities: To create a robust inbound marketing strategy integrated with HubSpot’s CRM, forming an effective lead-to-customer conversion funnel.
One-Stop Hub: To position OOONA as the all-encompassing hub for media localization, integrating tasks, tools, and teams.
Improvement in Website Traffic
Increase in first-time OOONA Toolkit purchases
Growth in LinkedIn Followers
Fragmented Online Presence: OOONA's solutions and domains were distributed across various websites, each featuring separate branding and user interfaces, which led to a disjointed customer experience and diluted the company's brand identity.
Inadequate User Journey Insights: There was a notable deficiency in accurately tracking user interactions across the various platforms. This gap in data collection made it challenging to measure the effectiveness of marketing efforts and to optimize user engagement strategies.
Lack of Integrated Analytics: OOONA operated across multiple platforms without a unified analytics system. This led to fragmented data silos that made it difficult to get a comprehensive view of marketing and its impact on business performance.
Unified Branding and Web Presence - SAGE ran a full messaging process, including UI/UX, design and development of a single website consolidating all solutions and services, enhanced with uniform branding.
SAGE orchestrated cross-company asset design for both offline and online visibility - This included one-pagers, booth designs, branded giveaways, email signatures, and client badges.
Strategic Marketing - SAGE tailored growth strategies and plans for each solution, supported by strategic public relations focusing on technological advances, awards, and new offerings.
SAGE implemented technical redirects and onsite SEO optimizations to bolster organic visibility.
Looking to elevate your brand? SAGE is the answer. Their expertise in marketing and HubSpot has been invaluable to our business, with a complete dedication as an integral part of our team, fully committed to our success.
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