The 2024 ANA Measurement & Analytics Conference, September 16-18, 2025 in Chicago, focused on the accelerating forces of change in the measurement industry and how marketers are leveraging these changes for better decision making and driving growth.
Develop a comprehensive event strategy, including target audience
identification, messaging, social, and marketing materials.
Design and build an eye-catching booth,
train staff, and manage logistics.
Manage booth operations, lead generation, and customer
interactions through demos, presentations, and networking.
Nurture leads, schedule follow-up meetings,
and analyze event data to identify areas for improvement.
Use data to refine future event strategies,
maximizing ROI.