The event is curated around the ANA Global Growth Agenda organized around eight integrated Practice Areas, each representing a core lever of marketing excellence. This one day conference will bring together industry and academia to chart a ‘curricula for modern marketing’ offering inspiration, practical education, and the opportunity to explore the talent competencies essential to future success.
Develop a comprehensive event strategy, including target audience
identification, messaging, social, and marketing materials.
Design and build an eye-catching booth,
train staff, and manage logistics.
Manage booth operations, lead generation, and customer
interactions through demos, presentations, and networking.
Nurture leads, schedule follow-up meetings,
and analyze event data to identify areas for improvement.
Use data to refine future event strategies,
maximizing ROI.